Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

University of Central Florida

Dick Pope Sr. Institute Publications

Series

Articles 61 - 83 of 83

Full-Text Articles in Entire DC Network

Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman Sep 1987

Watermania Marketing Survey: Part Ii Non-Visitors Survey, Ady Milman

Dick Pope Sr. Institute Publications

This report presents the results of a survey of Central Florida residents and local tourists who did not visit Watermania. These two group will be labeled "non-visitors" The "non-visitor" survey was designed to provide a database for Watermania's management to facilitate marketing and advertising programs. The primary objective of the study was to explore non-visitors' attitudes and preferences toward Watermania and other Central Florida's tourist attractions. In addition, the survey developed demographic profiles of non-visitors and explored their vacation travel patterns.

Go to article

Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman Sep 1987

Watermania Marketing Survey: Part I: In-Park Visitor Study, Ady Milman

Dick Pope Sr. Institute Publications

The primary objective of the study was to analyze the existing and potential market of Watermania in order to increase visitor attendance and improve the park's attractiveness. To meet this end, a sample of the park visitors was interviewed and was asked to express their attitudes toward the park and its features . In addition, socio demographic and travel characteristics were collected to identify specific groups who had more favorable attitudes toward the park. In particular, the research objectives were: A. To identify socio-demographic characteristics and travel profile of the current visitors of Watermania. B. To Analyze visitors ' travel …

Go to article

The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman May 1987

The Image And Perception Of The New Silver Springs Commercials Among Central Florida Tourists, Ady Milman

Dick Pope Sr. Institute Publications

The major aim of the focus group was to identify main areas of concern regarding viewers opinions and perceptions of the five proposed Silver Springs commercials to be broadcasted in the State of Ohio. Twelve out-of-state tourists participated in the two hour focus group. six participants were males and six were females. Their ages ranged from 25 to 70, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college graduate degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The …

Go to article

The Image And Perception Of Silver Springs Commercials Among Cincinnati, Oh Residents: A Report Of Focus Group Findings, Ady Milman May 1987

The Image And Perception Of Silver Springs Commercials Among Cincinnati, Oh Residents: A Report Of Focus Group Findings, Ady Milman

Dick Pope Sr. Institute Publications

The major aim of the focus group was to identify main areas of concern regarding the impact of the five Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Greater Cincinnati participated in the two hour focus group. Four participants were males and eight were females. Their ages ranged from 16 to 60, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college advanced degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The focus …

Go to article

The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman Feb 1987

The Image And Perception Of Silver Springs Commercials: A Focus Group Analysis Of Columbus, Oh Residents, Ady Milman

Dick Pope Sr. Institute Publications

The major aim of the focus group was to identify main areas of concern regarding the impact of the four Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Columbus,OH participated in the two-hour focus group. Five participants were males and seven were females. Their ages ranged from early 20s to late 50s, and they represented an array of ethnic groups. This cross section representation of the population allowed different opinions and perceptions by the various participants. It is important to mention that all of the respondents were experienced travelers and visited out-of-state destinations in …

Go to article

Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies Jan 1987

Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

Go to article

Park Equus Local Resident Study, Ady Milman Dec 1986

Park Equus Local Resident Study, Ady Milman

Dick Pope Sr. Institute Publications

Tourism is the largest industry in the state of Florida and especially large in Central Florida. In 1985, close to 30 million domestic and international tourists visited the state. These visitors purchased goods and services worth $19 billion. The Florida Division of Tourism estimated that in 1985, Central Florida was one of the most popular destinations in the State, hosting 23% of auto visitors arrivals and 19% of air visitors arrivals. Central Florida attractions have always been very popular: In 1985, Walt Disney World's Magic Kingdom and EPCOT Center accounted for over 50% of Florida's air and auto attraction visitors. …

Go to article

Park Equus Future Market Study: Central Florida Tourists And Local Residents, Dick Pope Sr. Institute For Tourism Studies Jan 1986

Park Equus Future Market Study: Central Florida Tourists And Local Residents, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

Go to article

Park Equus Tourist Study, Ady Milman Jan 1986

Park Equus Tourist Study, Ady Milman

Dick Pope Sr. Institute Publications

Tourism is the largest industry in the state of Florida and especially large in Central Florida. In 1985, close to 30 million domestic and international tourists visited the state. These visitors purchased goods and services worth $19 billion. The Florida Division of Tourism estimated that in 1985, Central Florida was one of the most popular destinations in the state, hosting 23% of auto visitors arrivals and 19% of air visitors arrivals. Central Florida attractions have always been very popular: In 1985, Walt Disney World's Magic Kingdom and EPCOT Center accounted for over 50% of Florida's air and auto attraction visitors. …

Go to article

Focus Groups Of Travel Agents Regarding A New Concept In Tour Operation: "Sears Tours", Ady Milman Jan 1986

Focus Groups Of Travel Agents Regarding A New Concept In Tour Operation: "Sears Tours", Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among experienced travel agents both in Orlando and New York. In particular, the discussions focused on the travel agents' experiences with the sale of tour packages and their relationships with tour operators. The methodology used by the Dick Pope Sr. Institute for Tourism Studies was to start each discussion by introducing broad issues of tour packaging, and incrementaly narrow down to major concerns of day-to-day operations, as well as what would be the "ideal" tour operator the travel agents would like to work with. The next …

Go to article

Weeki Wachee Visitor Survey: February-March 1986, Ady Milman Jan 1986

Weeki Wachee Visitor Survey: February-March 1986, Ady Milman

Dick Pope Sr. Institute Publications

This report presents results of a study of Weeki Wachee visitors, designed and administered by the Dick Pope Sr. Institute for Tourism studies for Weeki Wachee's management. The project examines the potential, current and repeat visitors in the park over the period of February 19, 1986 - March 4, 1986. The study turns to the Weeki Wachee's visitors for a in-depth look at their behavior, opinions, perceptions, and awareness of the park and its features. By examining visitor profiles, insight for developing effective marketing strategies will be gained for the appropriate target markets.

Go to article

Measuring The Effectiveness Of Tourism Sales Promotions, Dick Pope Sr. Institute For Tourism Studies Dec 1985

Measuring The Effectiveness Of Tourism Sales Promotions, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The purpose of the following project was to investigate and propose methods that can be implemented to measure the effectiveness of the following tourism sales promotion programs that are widely used by the Florida Division of Tourism and other Florida tourism operators: - Trade shows - Consumer shows - Sales blitzes - Familiarization trips - Educational seminars For this purpose a study consisting of the following four phases was undertaken: 1. A survey of the methods currently used by other states. 2. A survey of the methods currently used by other industries. 3. An analysis of the methods used by …

Go to article

The Potential Of Morocco As A Tourism Destination For Floridians, Dick Pope Sr. Institute For Tourism Studies Jul 1985

The Potential Of Morocco As A Tourism Destination For Floridians, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

This report presents the results of a survey of residents of Central Florida who are considered to be potential visitors to Morocco. The survey was designed, administered and analyzed by the Dick Pope Sr. Institute for Tourism Studies for the Government of Morocco National Tourist Office in Central Florida. This survey was designed to provide a database, for, planning, marketing and promotional campaigns for the Florida market. The primary objective was to explore the attitudes preferences and demographic profiles of potential visitors to foreign destinations in general and Morocco in particular.

Go to article

Silver Springs Non-Visitor Study - 1985, Dick Pope Sr. Institute For Tourism Studies Jan 1985

Silver Springs Non-Visitor Study - 1985, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

This report presents the results of a survey of tourists vacationing in Slorida who did not visit Silver Springs. This group will be labeled as "non-visitors" in the report. The survey was designed and administered by the Dick Pope, Sr. Institute for Tourism Studies, for Silver Springs management. The "non-visitor" survey was designed to provide a database for Silver Springs management use in planning marketing and advertising programs. The primary objective was to explore non visitors' attitudes and preferences towards Florida's tourist attractions, including Silver Springs. In addition, the survey will develop demographic profiles of non visitors and explore their …

Go to article

Silver Springs Visitor Survey: Season 1 (August 84), Dick Pope Sr. Institute For Tourism Studies Dec 1984

Silver Springs Visitor Survey: Season 1 (August 84), Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

This is a study of visitors to Silver Springs, FL, in August 1984.

Go to article

Silver Springs Visitor Survey: Season 2 (September 84), Dick Pope Sr. Institute For Tourism Studies Dec 1984

Silver Springs Visitor Survey: Season 2 (September 84), Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

This is a study of visitors to Silver Springs, FL, in September, 1984.

Go to article

Tourism Barometer, Vol. 2, No. 2, Dick Pope Sr. Institute For Tourism Studies Jun 1983

Tourism Barometer, Vol. 2, No. 2, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The four quarter ahead forecasts of out-of-state domestic visitor arrivals for the third quarter of 1983 through the second quarter of 1984 are presented in the graph below and also in the table on the following page. Although official first quarter air and auto arrivals, as well as second quarter air and auto arrivals are not yet available, preliminary figures generated by the BAROMETER suggest that total out-of-state arrivals for the first half of 1983 were approximately 10 percent ahead of 1982.

Go to article

Tourism Barometer, Vol. 2, No. 1, Dick Pope Sr. Institute For Tourism Studies Apr 1983

Tourism Barometer, Vol. 2, No. 1, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The four-quarter ahead forecasts of out-of-state domestic visitor arrivals for the second quarter of 1983 through the first quarter of 1984 are presented in the graph below and also in the Table on the following page. Although fourth quarter air arrivals and subsequent 1982 totals ai-e not available at this time, these forecasts suggest that Florida visitor arrivals for 1983 will exceed estimated 1982 totals by some two million or almost six percent. As indicated in the last issue of the TOURISM BAROMETER, previous projections for 1983 were felt to be understated due to the severely depressed 1981 figures that …

Go to article

Tourism Barometer, Vol. 1, No. 4, Dick Pope Sr. Institute For Tourism Studies Dec 1982

Tourism Barometer, Vol. 1, No. 4, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The four quarter ahead forecasts of out-of-state domestic visitor arrivals for the first through the fourth quarter of 1983 are presented in the graph below and also in the table on the following page. These forecasts project 33,249,000 total domestic visitor arrivals for the four quarters of 1983. The 1983 forecast is 6.2 percent higher than the actual visitor arrivals for 1981 and 1.2 percent lower than the estimated visitor arrivals for 1982.

Go to article

Tourism Barometer, Vol. 1, No. 3, University Of Central Florida Sep 1982

Tourism Barometer, Vol. 1, No. 3, University Of Central Florida

Dick Pope Sr. Institute Publications

The four-quarter ahead forecasts of out-of-state domestic visitor arrivals for the fourth quarter of 1982 through the third quarter of 1983 are presented in the graph below and also in the table on the following page. Each quarter new travel intentions and macroeconomic data become available and provide the basis for revising forecasts previously reported in the TOURISM BAROMETER . In this report, forecasts for the fourth quarter of 1982, the first quarter of 1983, and the second quarter of 1983 have been revised in light of the new information.

Go to article

Tourism Barometer, Vol. 1, No. 2, Dick Pope Sr. Institute For Tourism Studies Jun 1982

Tourism Barometer, Vol. 1, No. 2, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The four-quarter-ahead forecasts of out-of-state domestic visitor arrivals for the third quarter of 1982 through the second quarter of 1983 are presented in the graph below and also in the table on the following page. These forecasts suggest that Florida visitor arrivals for all of 1982 will be off on the order of 1 ½ - 2 percent. This is approximately what was forecast for all of 1982 in the previous issue of the TOURISM BAROMETER.

Go to article

Tourism Barometer, Dick Pope Sr. Institute For Tourism Studies Jan 1982

Tourism Barometer, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

Few areas depend, as Florida does, on the expenditures of tourists for economic growth and vitality. To the extent that the number of visitors to Florida can be accurately predicted, the state's visitor industry should, among other things, be able to more effectively gauge seasonal and long-term employment needs, program advertising and promotional expenditures, establish policies for the purchasing of supplies, plan capital outlays for new facilities and expansion, manage inventories, and project tax revenues from tourism activities. In short, timely and reliable tourist projections should allow the state's visitor industry to more effectively and profitably serve those who visit …

Go to article

Understanding The Theme Park Visitor: A Psychological Perspective, Edward J. Mayo, Lance P. Jarvis Jan 1981

Understanding The Theme Park Visitor: A Psychological Perspective, Edward J. Mayo, Lance P. Jarvis

Dick Pope Sr. Institute Publications

Psychologists have often found it useful to think of an individual's personality as consisting of three parts. Each part is a separate source of thoughts, feelings, and motivations - - and it is useful to view each part as directing an individual's behavior at different times. This psychological perspective, it seems, can be very useful to those who market the modern theme park. Its product - - the assortment of attractions it offers to potential guests - - and the way it is promoted must appeal, in one way or another, to each distinct part of a prospective visitor's personality. …

Go to article

First Prev