Digital Commons Network^™

Branding A Professional American Football Franchise, John J. Ragone Jr.

Theses

The original intent of my thesis was to create a professional-level team identity that a community can embrace and emotionally bond with by utilizing contemporary design trends. As I researched the visual aspects of the brand strategy, it became apparent that current trends toward multiplicity of uniform designs could become a threat to an organization’s brand equity.

A corporate identity is the strategically engineered “personality” of an organization created to facilitate business objectives. How that identity is perceived and accepted supports relationship building between an organization and its audience or customers. Brand equity is developed through ease of recognition and …

Implementing Project Managers In The Software Engineering Classroom, Samuel A. Malachowsky

Presentations and other scholarship

Project management is a discipline that spans many industries and has undeniable benefits in its application. Sometimes, however, it can be difficult to convey its importance and application in the classroom environment. Many process and project management classes cover the core concepts, but fail to provide students with the opportunity to experience both the dynamics and leadership elements so core to project management as both a leader and a team member. This paper describes an innovative approach to using project managers (PMs) in the classroom that has had measured effects in several areas, including individual student participation, group project disposition, …

Quest For Survival: What Comprises And Effective Team, Kathleen Brayer

Theses

The journey to thrive competitively in the millenium will demand teamwork. Historically, corporate America has had difficulty implementing teams to drive performance. In theory building effective teams seems easy but in reality putting this knowledge into practice that changes behavior and fosters learning is a difficult challenge for corporations today. Through a series of 13 interviews this study benchmarks both the service and manufacturing industry to identify the characteristics about what comprises an effective team in organizations today, how their organizational design impacts team development and the different ways that people learn, think about and understand teams in organizations. Developing …