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When Less Is More: The Downside Of Customer Knowledge Sharing In New Product Development Teams, Yihui Tang, Datelina Marinova Jan 2020

When Less Is More: The Downside Of Customer Knowledge Sharing In New Product Development Teams, Yihui Tang, Datelina Marinova

Faculty Peer-Reviewed Publications

Despite the common belief that knowledge sharing in new product development (NPD) teams is beneficial, empirical findings are mixed. We adopt a microfoundations perspective and draw from the socio-cognitive theory to propose a model that theorizes a nonlinear effect of customer knowledge sharing behaviors on NPD performance. In particular, we identify the underlying mechanism through which shared common customer knowledge and perceived diagnostic value shape the nonlinear returns to customer knowledge sharing behaviors. In Study 1, data from the biotechnology industry provide support for the hypothesis that customer knowledge sharing behaviors in NPD teams have an inverted U-shaped relationship with …


How Winning Teams Become Championship Teams : A Baseball Team Architectural Analysis, Zach Alesandrini Jan 2007

How Winning Teams Become Championship Teams : A Baseball Team Architectural Analysis, Zach Alesandrini

Honors Capstones

The purpose of this project was to understand why certain Major League Baseball teams are extremely successful during Major League Baseball's regular season, but often do not have that same success in the play-offs. Similarly, why do certain teams have tremendous success in the play-offs? This project analyzed the architecture of Major League Baseball teams that had success in the regular season to teams that had success in the post season. More specifically, the teams were separated into two groups: teams that were Regular Season champions and teams that were World Series champions. The teams were analyzed and compared on …