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(Un)Social Media: A Content Analysis Of The Centralized Self On Twitter, Julianna Jeanine Kirschner
(Un)Social Media: A Content Analysis Of The Centralized Self On Twitter, Julianna Jeanine Kirschner
CGU Theses & Dissertations
This dissertation critically assesses the social media posts that create, give life to and finally abandon trending topics on Twitter. Drawing on Baudrillard’s (1983) notion of simulacrum, the dissertation examines posts as performative discourse that reframes the trend within the personal simulacrum of the poster. Using digital humanities tools, a corpus of 102,532 tweets have been collected. A content analysis was performed to analyze themes and term frequency. Selected case studies indicated that posters persistently centered their online identity within content, reframing content as personal performance rather than dialogic engagement. The first case study examines social media posts responding to …
Social Media, Personality, And Leadership As Predictors Of Job Performance, Timothy Charles Lisk
Social Media, Personality, And Leadership As Predictors Of Job Performance, Timothy Charles Lisk
CGU Theses & Dissertations
A thorough assessment of privacy concerns, reviewer bias, and applicant computer familiarity informs this longitudinal study incorporating features derived from social media, personality, leadership, traditional selection methodology, and objective measures of employee performance to build an empirical foundation for future research. To date, limited research has embarked upon an in-depth examination of the organizational implications of using social media data to assess job applicants. This dissertation addresses the question of whether social media data matters in the practical context of talent selection. I begin with a review of pertinent online communication theories, including media richness, cues filtered out, and social …
A Little Birdy Told Me: Analysis Of The Impact Of Public Tweet Sentiment On Stock Prices, Alexander Novitsky
A Little Birdy Told Me: Analysis Of The Impact Of Public Tweet Sentiment On Stock Prices, Alexander Novitsky
CMC Senior Theses
The combination of the advent of the internet in 1983 with the Securities and Exchange Commission’s ruling allowing firms the use of social media for public disclosures merged to create a wealth of user data that traders could quickly capitalize on to improve their own predictive stock return models. This thesis analyzes some of the impact that this new data may have on stock return models by comparing a model that uses the Index Price and Yesterday’s Stock Return to one that includes those two factors as well as average tweet Polarity and Subjectivity. This analysis is done with ten …