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The Biggest Winner: Using Statistics To Assess The Effectiveness Of An E-Resources Promotional Campaign, Amy Fry
University Libraries Faculty Publications
In the fall of 2011, librarians at Bowling Green State University were given the opportunity to compete for a $100 Amazon.com gift card by promoting an underused database. Usage statistics were tracked throughout the semester and compared to those for the same time period from the previous year. Eight of the twelve databases promoted rose in use. This article discusses the project methodology and uses its outcomes to assess the effectiveness of a range of marketing techniques for electronic resources, present hypotheses to account for some declines in usage, and demonstrate the value of distributed, personalized promotion for library resources.
Usability Testing For E-Resource Discovery: How Students Find & Choose E-Resources Using Library Websites, Amy Fry, Linda Rich
Usability Testing For E-Resource Discovery: How Students Find & Choose E-Resources Using Library Websites, Amy Fry, Linda Rich
University Libraries Faculty Publications
In early 2010, library staff at Bowling Green State University (BGSU) in Ohio designed and conducted a usability study of key parts of the library website, focusing on the web pages generated by the library’s electronic resources management system (ERM) that list and describe the library’s databases. The goal was to discover how users find and choose e-resources and identify ways the library could improve access to e-resources through its web site. This article outlines the usability study conducted at BGSU, presents its conclusions about how students at BGSU find and choose databases, contextualizes these findings with other current research …