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Making Cities Mental Health Friendly For Adolescents And Young Adults, Pamela Y. Collins, Moitreyee Sinha, Tessa Concepcion, George Patton, Thaisa Way, Layla Mccay, Augustina Mensa-Kwao, Helen Herrman, Evelyne De Leeuw, Lukoye Atwoli Feb 2024

Making Cities Mental Health Friendly For Adolescents And Young Adults, Pamela Y. Collins, Moitreyee Sinha, Tessa Concepcion, George Patton, Thaisa Way, Layla Mccay, Augustina Mensa-Kwao, Helen Herrman, Evelyne De Leeuw, Lukoye Atwoli

Brain and Mind Institute

Urban life shapes the mental health of city dwellers, and although cities provide access to health, education and economic gain, urban environments are often detrimental to mental health1,2. Increasing urbanization over the next three decades will be accompanied by a growing population of children and adolescents living in cities3. Shaping the aspects of urban life that influence youth mental health could have an enormous impact on adolescent well-being and adult trajectories4. We invited a multidisciplinary, global group of researchers, practitioners, advocates and young people to complete sequential surveys to identify and prioritize the characteristics of a mental health-friendly city for …


Factors Associated With Hiv Testing Among Pregnant Women In Rwanda: A Nationwide Cross-Sectional Survey, Lilian Nuwabaine, Joseph Kawuki, Angella Namulema, John Baptist Asiimwe, Quraish Sserwanja, Ghislaine Gatasi, Elorm Donkor Jan 2024

Factors Associated With Hiv Testing Among Pregnant Women In Rwanda: A Nationwide Cross-Sectional Survey, Lilian Nuwabaine, Joseph Kawuki, Angella Namulema, John Baptist Asiimwe, Quraish Sserwanja, Ghislaine Gatasi, Elorm Donkor

School of Nursing & Midwifery, East Africa

Human immunodeficiency virus (HIV) testing during pregnancy is crucial for the prevention of mother-to-child transmission of HIV, through aiding prompt treatment, care, and support. However, few studies have explored HIV testing among pregnant women in Rwanda. This study, therefore, aimed to determine the prevalence and associated factors of HIV testing among pregnant women in Rwanda. We used secondary data from the 2020 Rwanda Demographic and Health Survey (RDHS), comprising 870 pregnant women. Multistage stratified sampling was used by the RDHS team to select participants. We conducted bivariable and multivariable logistic regression to explore factors associated with HIV testing using SPSS …


Prevalence Of Sickle Cell Trait And Needs Assessment For Uptake Of Sickle Cell Screening Among Secondary School Students In Kampala City, Uganda, Shamim Namukasa, Sarah Nakaziba, Grace Among, Lydia A Sasira, Posiano Mayambala, Joseph Atukwatse, Mary Namuguzi, Ahmed Sarki, Rose Maina Jan 2024

Prevalence Of Sickle Cell Trait And Needs Assessment For Uptake Of Sickle Cell Screening Among Secondary School Students In Kampala City, Uganda, Shamim Namukasa, Sarah Nakaziba, Grace Among, Lydia A Sasira, Posiano Mayambala, Joseph Atukwatse, Mary Namuguzi, Ahmed Sarki, Rose Maina

School of Nursing & Midwifery, East Africa

Background Sickle cell disease (SCD) is one of the most frequent and traumatizing genetic disease in Uganda, with the prevalence of the sickle cell trait (SCT) estimated at 13.3% leading to serious psycho-social and economic impact on the patients and their families.

Aim This study aimed to determine the burden of SCT and factors influencing the uptake of screening services among secondary school students in Uganda.

Methods We used an analytical cross-sectional design with a multi-stage sampling approach. A total of 399 students from four secondary schools in Kampala City were enrolled in this study. Data were gathered using semi-structured …


Exploring The Role Of Information And Communication Technologies In Allergic Rhinitis In Specialist Centers: Patient Perspectives On Usefulness, Value, And Impact On Healthcare, Ivan Cherrez-Ojeda, Jean Bousquet, Zouina Sarfraz, Azza Sarfraz, Monica Rodriguez Gonzales, Anna Bedbrook, Nelson Rosario, Benjamin Zepeda-Ortega, Guillermo Guidos, Ulbio Alcivar Molina Jan 2024

Exploring The Role Of Information And Communication Technologies In Allergic Rhinitis In Specialist Centers: Patient Perspectives On Usefulness, Value, And Impact On Healthcare, Ivan Cherrez-Ojeda, Jean Bousquet, Zouina Sarfraz, Azza Sarfraz, Monica Rodriguez Gonzales, Anna Bedbrook, Nelson Rosario, Benjamin Zepeda-Ortega, Guillermo Guidos, Ulbio Alcivar Molina

Department of Paediatrics and Child Health

Introduction: Information and communication technologies (ICTs) improve patient-centered care and are routinely used in Allergic Rhinitis (AR), but patients' preferences and attitudes are unexplored. This study examines AR-related information preferences and ICT use by AR patients.
Methods: A survey-based cross-sectional study was carried out in Ecuador from July to September 2019 in seven centers of reference for allergic disease. Participants were 18 years or older, diagnosed with AR and had access to ICT and the Internet. Descriptive and binomial logistic regressions were performed. A value of less than 0.05 was considered statistically significant.
Results: 217 patients were included. 47% (n …


Exploring The Role Of Information And Communication Technologies In Allergic Rhinitis In Specialist Centers: Patient Perspectives On Usefulness, Value, And Impact On Healthcare, Ivan Cherrez Ojeda, Jean Bousquet, Zouina Sarfraz, Azza Sarfraz, Monica Rodriguez Gonzales, Anna Bedbrook, Nelson Rosario, Benjamin Zepeda Ortega, Guillermo Guidos, Ulbio Alcivar Molina Jan 2024

Exploring The Role Of Information And Communication Technologies In Allergic Rhinitis In Specialist Centers: Patient Perspectives On Usefulness, Value, And Impact On Healthcare, Ivan Cherrez Ojeda, Jean Bousquet, Zouina Sarfraz, Azza Sarfraz, Monica Rodriguez Gonzales, Anna Bedbrook, Nelson Rosario, Benjamin Zepeda Ortega, Guillermo Guidos, Ulbio Alcivar Molina

Department of Paediatrics and Child Health

Introduction: Information and communication technologies (ICTs) improve patient-centered care and are routinely used in Allergic Rhinitis (AR), but patients' preferences and attitudes are unexplored. This study examines AR-related information preferences and ICT use by AR patients.
Methods: A survey-based cross-sectional study was carried out in Ecuador from July to September 2019 in seven centers of reference for allergic disease. Participants were 18 years or older, diagnosed with AR and had access to ICT and the Internet. Descriptive and binomial logistic regressions were performed. A value of less than 0.05 was considered statistically significant.
Results: 217 patients were included. 47% (n …


Effect Of Customer Incivility And Emotional Exhaustion On Job Satisfaction And Turnover Intentions In Nurses At A Tertiary Care Cancer Hospital In Pakistan, Saima Rubab Jan 2024

Effect Of Customer Incivility And Emotional Exhaustion On Job Satisfaction And Turnover Intentions In Nurses At A Tertiary Care Cancer Hospital In Pakistan, Saima Rubab

Theses & Dissertations

Background: Workplace incivility significantly impacts nurses' job satisfaction and turnover intentions. However, the incivility of the patients and their family emotionally drain health care providers. Subsequently, the lack of support from one’s organisation and job dissatisfaction contribute to healthcare employee turnover.
Aim of the Study: The study explores the associations between customer incivility and emotional exhaustion and determines whether they contribute to or affect the nurses’ job satisfaction and turnover intentions.
Methodology: The study used a cross-Sectional analytical study design to explore the study questions. A well-defined questionnaire was used to collect the data from the target population of staff …


Inspire : Vol 7 Issue 1, Department Of Medicine Jan 2024

Inspire : Vol 7 Issue 1, Department Of Medicine

INSPIRE

  • Message from the Chair
  • Medicine at National and International Forums
  • AKUPI-NCD Symposium "A Dialogue on NCDs"| A Triumph in Health Discourse By Zeerak Jarra
  • Department of Medicine Appreciation Evening 2023
  • AKU Dermatology on International Fronts
  • Developing Healthcare Leaders for Tomorrow
  • Poem Section
  • What Academics Are Reading
  • Upcoming Events


The Social, Mental, And Physical Health Impacts Of The Covid-19 Pandemic On People With Hiv: Protocol Of An Observational International Multisite Study, Yvette P. Cuca, Christine Horvat, Inge Corless, Craig Phillips, Álvaro José Sierra-Perez, Solymar Solís Báez, Emilia Iwu, Motshedisi Sabone, Mercy Tshilidzi Mulaudzi, Sheila Shaibu Jan 2024

The Social, Mental, And Physical Health Impacts Of The Covid-19 Pandemic On People With Hiv: Protocol Of An Observational International Multisite Study, Yvette P. Cuca, Christine Horvat, Inge Corless, Craig Phillips, Álvaro José Sierra-Perez, Solymar Solís Báez, Emilia Iwu, Motshedisi Sabone, Mercy Tshilidzi Mulaudzi, Sheila Shaibu

School of Nursing & Midwifery, East Africa

As the COVID-19 pandemic spread across the world, immunocompromised individuals such as people with HIV (PWH) may have faced a disproportionate impact on their health and HIV outcomes, both from COVID-19 and from the strategies enacted to contain it. Based on the SPIRIT guidelines, we describe the protocol for an international multisite observational study being conducted by The International Nursing Network for HIV Research, with the Coordinating Center based at the University of California, San Francisco (UCSF) School of Nursing. Site Principal Investigators implement a standardized protocol to recruit PWH to complete the study online or in-person. Questions address demographics; …


An Investigation Into The Female Correspondents' Experiences In The Media Industry In Kenya, Pili Chizi Chimerah Jan 2024

An Investigation Into The Female Correspondents' Experiences In The Media Industry In Kenya, Pili Chizi Chimerah

Theses & Dissertations

Correspondents in the media organizations in Kenya face myriad challenges to remuneration, working conditions, and job security. These challenges have a direct effect on their performance at the workplace. Correspondents play a pivotal role in the success of media organizations, and research shows that they contribute about 80 percent of media content (Devex, 2022). Odhiambo (2002) states that correspondents are paid on retainers and sometimes need reasonable contracts, making them vulnerable. However, female correspondents face double challenges based on their gender. There is a gender bias in newsrooms, with male correspondents dominating (Selva & Andi, 2020). Often, female correspondents are …


An Analysis Of Print Media’S Coverage Of Women In Stories Focused On Economic Activities., Patricia Kigula Jan 2024

An Analysis Of Print Media’S Coverage Of Women In Stories Focused On Economic Activities., Patricia Kigula

Theses & Dissertations

This research was conducted against the background that women have limited visibility in economic roles in the media. The dearth of understanding in this area poses a risk of perpetuating negative stereotypes and biases against women, potentially impeding their economic empowerment and hindering societal progress. The media's influence on shaping societal norms surrounding women and economic participation is evident, emphasizing the need for a comprehensive analysis of the extent and nature of media coverage of women's contributions to economic development in Uganda. The study employed a quantitative method and directed content analysis to systematically examine the representation of women in …


Out Of Newsrooms And Back Into Classrooms: The Experiences Of Journalists In Master’S Studies., Simon Riitho Jan 2024

Out Of Newsrooms And Back Into Classrooms: The Experiences Of Journalists In Master’S Studies., Simon Riitho

Theses & Dissertations

The purpose of this research was to better understand the experiences of journalists as master’s students. In Kenya, master’s programs have expanded significantly, attracting journalists who view them as opportunities to upskill and enhance their abilities. The researcher involved journalists from various newsrooms in Kenya to learn why they enrolled, the causes of study delay, and interventions that empower them to complete. In this study, 33 journalists from four newsrooms in Kenya accepted the call to participate in the study, either via answering questionnaires or interviews. Of this total, 31% of the participants (11 journalists) volunteered to be interviewed, while …


Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso Jan 2024

Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso

Theses & Dissertations

This research investigates the factors affecting journalist retention at ETOP Radio, located in Soroti City, Eastern Uganda. Through a descriptive survey design, the study employs questionnaires and interviews to achieve its objectives. These objectives include analyzing factors leading to the turnover of talented journalists, exploring contributors to staff retention, and assessing and recommending strategies to boost staff retention within the ETOP Radio Human Resource Department. The findings reveal that a majority of journalists at ETOP Radio plan to continue their tenure, indicating a moderate level of employee satisfaction. The study further identifies strengths such as effective two-way communication, fostering a …


News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire Jan 2024

News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire

Theses & Dissertations

The decline in the number of young people consuming news media is a phenomenon occasioned by the digital migration of the youthful population, media content disruptions, market competition and rapid technological innovations. These forces, together with the highly youthful population in Uganda that has either migrated to digital platforms or are digital natives have not only resulted in shifts in consumption habits but also a decline in legacy media consumption. Using The New Vision as a case, the project sought to analyse and explore media news content changes and youth news consumption levels in the Ugandan media focusing on key …


Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha Jan 2024

Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha

Theses & Dissertations

The capstone project investigated the subscription-based revenue Model in the context of news content, using The Standard Group in Kenya as a case study. The aim was to evaluate the viability and impact of this Model in sustaining quality journalism amidst changing consumption patterns and unpredictable advertising revenues in the digital age. Employing a mixed-methods approach, the research integrated qualitative and quantitative methodologies. Through extensive literature review, industry analysis, interviews with experts, stakeholders, and consumer surveys, it explored the historical evolution, merits, challenges, and perceptions regarding paid news content in Kenya. The study focused on The Standard Group, a leading …


Resilience And Associated Factors In Orphaned And Separated Adolescents In Kenya: Understanding The Relationship With Care Environment And Hiv Risks., Sarah Sutherland, Harry Shannon, David Ayuku, David Kleiner, Olli Saarela, Lukoye Atwoli, Joseph Hogan, Paula Braitstein Jan 2024

Resilience And Associated Factors In Orphaned And Separated Adolescents In Kenya: Understanding The Relationship With Care Environment And Hiv Risks., Sarah Sutherland, Harry Shannon, David Ayuku, David Kleiner, Olli Saarela, Lukoye Atwoli, Joseph Hogan, Paula Braitstein

Internal Medicine, East Africa

Orphans are at higher risk of HIV infection and several important HIV risk factors than non-orphans; however, this may be due to a combination of related social, psychological, and economic factors, as well as care environment, rather than orphan status alone. Understanding these complex relationships may aid policy makers in supporting evidence-based, cost-effective programming for this vulnerable population. This longitudinal study uses a causal effect model to examine, through decomposition, the relationship between care environment and HIV risk factors in orphaned and separated adolescents and youths (OSAY) in Uasin Gishu County, Kenya; considering resilience, social, peer, or family support, volunteering, …


The State Of Women In The Media: Representation, Coverage And Framing Of Women In East African Media, Aga Khan University, Graduate School Of Media And Communications Jan 2024

The State Of Women In The Media: Representation, Coverage And Framing Of Women In East African Media, Aga Khan University, Graduate School Of Media And Communications

Graduate School of Media and Communications

This research examined the representation of women in East African news media organisations and the coverage and framing of women in top East African newspapers, TV and digital platforms. The study is premised on existent literature on the intricate interplay between media framing, coverage dynamics, and the representation of women in newsrooms’ workforce, given the consequential role all these play in shaping public perceptions of gender issues and shifting norms. Through a comprehensive methodology that incorporated content analysis, document analysis and interviews on the responsibilities and assigned roles of women in media organisations, the research presents findings from a content …


Mewaka National Teacher Development Reform In Tanzania: Design-Based Implementation Research: Cycle 1 Findings, Saalim Koomar, Winston Edward Massam, Kristeen Chachage, G Anthony, Winifrida Jacob Mrope, Mustafa Malibiche, Emmanuel Mutura, Taskeen Adam, Sara Hennessy, Fredrick Mtenzi Jan 2024

Mewaka National Teacher Development Reform In Tanzania: Design-Based Implementation Research: Cycle 1 Findings, Saalim Koomar, Winston Edward Massam, Kristeen Chachage, G Anthony, Winifrida Jacob Mrope, Mustafa Malibiche, Emmanuel Mutura, Taskeen Adam, Sara Hennessy, Fredrick Mtenzi

Institute for Educational Development, East Africa

MEWAKA (Mafunzo Endelevu kwa Walimu Kazini, or Teacher Continuous Professional Development [TCPD]) is a landmark, school-based teacher professional development programme being implemented nationally by the Government of Tanzania, with the ultimate aim of raising learning outcomes in schools. EdTech Hub, Aga Khan University, and the Tanzania Institute of Education (TIE) are conducting research to iteratively enhance the MEWAKA implementation at primary school level and to understand the role that technology can play in scaling TCPD. This report presents the findings and recommendations from the first cycle of design-based implementation research (DBIR) conducted in rural schools in the Lindi region. Following …


The Anthropometric Determinants Of Peak Expiratory Flow Rate Among Children In Dar Es Salaam, Tanzania, Willbroad Kyejo, Nancy Matillya, Neelam Ismail, Gloria Gachocha, Hajaj Salum, Rosebella Iseme, Mariam Noorani Jan 2024

The Anthropometric Determinants Of Peak Expiratory Flow Rate Among Children In Dar Es Salaam, Tanzania, Willbroad Kyejo, Nancy Matillya, Neelam Ismail, Gloria Gachocha, Hajaj Salum, Rosebella Iseme, Mariam Noorani

Family Medicine, East Africa

Background: Peak expiratory flow rate (PEFR) is an important tool for assessing lung function, which can be affected by environmental and physical factors such as altitude, nutrition, genetics, age, height, and weight. Conducting a study to assess the correlation between peak expiratory flow rate and anthropometric measurements in Tanzanian schoolchildren is crucial to derive a population-specific prediction formula and further simplify respiratory health assessment.

Methods: This cross-sectional study was conducted in a single center private primary and secondary school in Dar es Salaam, Tanzania using data from an asthma screening camp. Variables of interest were height, weight, Body Mass Index …


A Case Study Of Hospital Contraceptive Waste Management Practices In Chukwuemeka Odumegwu Ojukwu University Teaching Hospital, Awka, Anambra State, Yanmeer S. Tyotswam, Rosebella Iseme, Eliphas G. Makunyi Jan 2024

A Case Study Of Hospital Contraceptive Waste Management Practices In Chukwuemeka Odumegwu Ojukwu University Teaching Hospital, Awka, Anambra State, Yanmeer S. Tyotswam, Rosebella Iseme, Eliphas G. Makunyi

Population Health, East Africa

Background: Effective management of hospital waste is a critical component of a hospital’s infection control program and is central to occupational safety for healthcare workers. Thus, this study focused on the assessment of hospital contraceptive waste management practices at Chukwuemeka Odumegwu Ojukwu University Teaching Hospital (COOUTH) Awka, Anambra state, Nigeria.

Methods: A cross sectional analytical study was carried out among healthcare workers selected using multistage sampling technique in 6 categories of healthcare workers in COOUTH. Data was collected using a pre-tested semi-structured interviewer-administered questionnaire and a World Health Organization (WHO) checklist and analyzed using statistical package for the …


Media Coverage Of The Covid-19 Pandemic: A Case Of New Vision And Daily Monitor In Uganda., Eve Atukunda Jan 2024

Media Coverage Of The Covid-19 Pandemic: A Case Of New Vision And Daily Monitor In Uganda., Eve Atukunda

Theses & Dissertations

The media performs a significant role in shaping and transforming public perceptions during pandemics. This study analysed the media coverage of COVID-19 in Uganda, focusing on its impact on public awareness, government response, and societal behaviour. The study applied a quantitative approach to content analysis of news articles and official government communication, with interviews of journalists at the helm of COVID-19 reporting. The analysis assessed the framing of COVID-19 news in print media platforms. It examined the dynamics between media, government, and public health officials, evaluating the effectiveness of information dissemination and management of misinformation. The initial focus of media …


News Media Coverage Of Court Matters Involving Children In Kenya., Lenox Omondi Otieno Jan 2024

News Media Coverage Of Court Matters Involving Children In Kenya., Lenox Omondi Otieno

Theses & Dissertations

The pivotal role of news media as the fourth estate in society cannot be overstated; it profoundly influences public opinion, shapes perceptions, and mirrors a nation's values. Much like in other countries, in Kenya, media assumes a central role in reporting legal proceedings, especially those involving children. The manner in which these events are covered carries significant consequences, directly impacting the welfare and rights of the children concerned. This study critically examines the news media's coverage of court proceedings involving children in Kenya, focusing on mainstream television channels, namely Citizen TV, NTV, and KTN News, owing to their substantial viewership. …


An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke Jan 2024

An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke

Theses & Dissertations

The training of journalists has become an important element in enhancing the development of the media due to the popular global conjecture that a developed media consequently helps citizens to make informed decisions. But a number of factors like the choice of areas for training that needs funding and challenges media experiences in enhancing media development have over the time stifled the operations of the Ugandan media limiting its ability to advance issues of public interest (McChesney, 2008:37;Nyarko, 2015).This study therefore sought to identify areas covered by the training grants in the past five years (2019-2023), analyse the contribution of …


An Investigation On Gender Perceptions In Credibility Of Male And Female News Anchors In Kenya., Ngumbau Maluti Musau Jan 2024

An Investigation On Gender Perceptions In Credibility Of Male And Female News Anchors In Kenya., Ngumbau Maluti Musau

Theses & Dissertations

The success and survival of media houses is based on viewership as informed on audience loyalty that is pegged on perceived credibility of the news items, news anchors and media houses. But, extent of credibility perception as influenced by gender under the gender disparity concept has not been assessed within the Kenyan media space; which forms the focus of this study. The main objective was to investigate gender perceptions in the credibility of male and female news anchors in Kenya. Specifically, the study assessed the perceived credibility of male news anchors in presenting hard news items in Kenya and examined …


An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha Jan 2024

An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha

Theses & Dissertations

In Journalism Schools, industrial attachment is an integral part of media education, offering students valuable opportunities to apply theoretical knowledge in real-world settings and gain practical skills necessary for successful careers in the media industry. It is an essential part of an academic programme where students augment the practical skills learnt in school in an actual work environment. This study examined the contribution of industrial attachment in journalism, with a focus on arguably Kenya’s leading media organization, Royal Media Services, which has three television stations and 12 radio stations. The objective of the study was to assess the structure of …


Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali Jan 2024

Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali

Theses & Dissertations

This research delves into the phenomenon of media convergence within Vision Group, concentrating on key factors influencing its implementation. Employing a cross-sectional approach, the study employs both quantitative and qualitative methods to collect data from Vision Group staff and audiences. The primary objectives include assessing staff perceptions of content quality post-convergence, examining the organizational response to convergence, and scrutinizing audience consumption patterns. The results demonstrate a notable enhancement in content quality, with journalists in a converged system exhibiting improved output. Positive outcomes are also attributed to organizational and cultural changes that support convergence, including staff training, promotion of collaborations, and …


Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata Jan 2024

Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata

Theses & Dissertations

The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …


The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia Jan 2024

The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia

Theses & Dissertations

This study about niche marketing for a radio operator in Uganda, CBS FM, is set in the context of an altered media landscape in which shifting fortunes and emergent opportunities present the need for new product development, spurred in part by the pressures of balancing the interests of a multiplicity of stakeholders, whose needs outpace the station’s broadcasting and revenue-generating capacity. Faced with intense competition, a disruptive set of new media operations, as well as an aggressive buyer’s market, CBS FM must now consider tapping into the capabilities availed by technology, to serve its clientele better. The first chapter explores …


Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa Jan 2024

Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa

Theses & Dissertations

This study provides an analysis of the current state of artificial intelligence adoption in two privately funded print media houses in Uganda: The Observer and Daily Monitor." The integration of Artificial Intelligence (AI) into journalism has been touted as a transformative force with several advantages and disadvantages, including improvements in workflow efficiency, content accuracy, and audience engagement. Despite this potential, the adoption of AI in Ugandan print journalism has been slow, due to challenges such as limited access to technological resources and a lack of AI literacy among journalists. Using the Technology Acceptance Model as a guiding framework, the study …


Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah Jan 2024

Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah

Theses & Dissertations

This capstone project explores how traditional media houses can generate revenue from hyperlocal digital content, focusing specifically on podcasts. As consumer habits and advertising trends shift towards digital platforms; traditional media outlets face the challenge of reaching niche audiences and convincing advertisers to invest in digital advertising, particularly in the realm of podcasts. With the decline in physical newspaper readership, the digital wave has gained significant momentum, leading to a transition from traditional media to more accessible and fragmented platforms. This project aims to design a sustainable revenue-generating strategy for New Vision podcasts, addressing the unfamiliarity of producers, media executives, …


Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere Jan 2024

Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere

Theses & Dissertations

The rapid growth of over-the-top (OTT) platforms has revolutionized the way video content is marketed and consumed and provided a unique opportunity for Kenyan content creators to showcase their creative storytelling work to a global audience. However, the lack of bankable/effective monetization strategies poses significant hurdles for local producers; this is largely due to the various ways in which the content is consumed and the variations of the same content on internet-enabled platforms that are linked to the OTT platforms such as mobile and online platforms linked to the streaming services. Accordingly, the objective of this capstone project is to …