Digital Commons Network^™

Effective Internet Marketing Strategies For Online Fashion Jewelry Businesses, Zohreh Daemi

Walden Dissertations and Doctoral Studies

Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in the same business for more than 5 years and generated at least $100,000 in annual revenue. Additionally, …

Deconstructing The Corporate Psychopath: An Examination Of Deceptive Behavior, Corey A. Shank

Economics and Finance Faculty Publications and Presentations

This paper examines whether business students deceive others more often than non-business students. A cheap talk experiment and an ethics questionnaire are employed to examine the subject’s behavior. Fundamental differences, such as psychopathic personality, are used to examine their role in deceptive and unethical behavior. The results show that business students deceive others for personal gain more often than non-business students when there is the most to gain; however, business students find deception committed by others as unethical. Business students exhibit more psychopathic tendencies compared to non-business students, including being more likely to fit the prototypical psychopath profile. This fundamental …

Making Money And Making Change: Understanding And Overcoming Tension Between Profits And Purpose Within Social Entrepreneurship, Elijah H. Etzioni

CMC Senior Theses

Using a combination of interviews of social entrepreneurs and secondary research, this paper investigates the strategies that social entrepreneurs use to overcome tension and conflict between the two distinct goals of financial sustainability and mission fulfillment. The results suggest that although some social entrepreneurs can simultaneously achieve revenue generation and mission fulfillment, thus almost entirely eliminating any tension or misalignment, it is the creative responses of social entrepreneurs who have achieved one of these objectives and are attempting to achieve the other that prove the unique value of the practice. Additionally, the results gesture towards the conclusion that different kinds …

Lean Six Sigma And The Australian Business Excellence Framework: An Exploratory Case Within Local Government, Oriana Price, Matthew P. Pepper, Matthew Stewart

Faculty of Business - Papers (Archive)

Purpose The purpose of this paper is to examine a contextualized local government case study of the application of Lean Six Sigma (LSS) in conjunction with the Australian Business Excellence Framework (ABEF) to highlight the importance of a good strategic fit between LSS and organizational objectives before implementation.

Design/methodology/approach A local government council is used in a case study-based approach. Organizational artefacts and documents were used for data collection in conjunction with interviews from senior executives within the organization.

Findings Results indicate that when used in conjunction with the ABEF, LSS provides focus on organizational learning practices embedded within the …

Work-Integrated Learning Design For Undergraduate Business Degrees: Stakeholders' Perspectives, Laura L. Rook, Lisa Mcmanus

Faculty of Business - Papers (Archive)

Work-integrated Learning (WIL), where the theory and practice of work are integrated through various activities in the curricula, provides several benefits to stakeholders if designed and implemented correctly. This study explored the views of undergraduate students and academics in relation to the potential implementation of a Work-integrated Learning program in the undergraduate degrees of a business school at a regional university through the lens of stakeholder theory. A total of 50 students and 24 academics participated in the study. The findings suggest students and academics hold different views to the effectiveness of on-campus and off-campus WIL activities, structure of a …

Leadership Styles Manufacturing Business Managers Use To Reduce Workplace Injuries, Joe Sparks

Walden Dissertations and Doctoral Studies

The cost of workplace injuries is a major concern for business managers. Business managers in the production, transportation, and material moving industries experience the highest injury rate with an annual average of 198.5 lost days away from work. The purpose of this single case study was to explore transformational leadership skills and strategies used by manufacturing business managers to reduce workplace injuries. The conceptual framework for this study was Bass and Burns's transformational leadership theory. Data collection included semistructured interviews to elicit narratives from 3 managers from a metal manufacturing company located in the southeastern United States about the leadership …

Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius

Walden Dissertations and Doctoral Studies

The multigenerational workforce creates leadership challenges for business managers, and the members of each generational group have different factors that motivate them. Failure to motivate a multigenerational workforce can lead to decreased productivity, increased absenteeism, high turnover rates, and reduced profits. The purpose of this single case study was to explore the strategies that marketing managers in a Maryland-based marketing firm use to motivate a multigenerational workforce using Maslow's hierarchy of needs theory. The study comprised 7 marketing managers who have experience motivating a multigenerational workforce. The data collection process for this study consisted of semistructured interviews, observation, and member …

Influence Of Leader Communication On Employee Motivation, Oke Obi

Walden Dissertations and Doctoral Studies

Ineffective communication is a chief contributor to business leaders' ineffective leadership. The purpose of this multiple case study was to explore the communication strategies that 4 business leaders in the retail industry used to improve employee motivation. The business leaders, including owners and senior leadership from 3 organizations in the retail industry in the Baltimore-Washington Metropolitan Area, were purposefully selected for study participation. Transformational leadership theory shaped the conceptual framework of this study. Transformational leaders use effective communication to influence employee motivation positively. Data were collected from semistructured interviews with the business leaders, public reports, organization documents, and text message …

Small Business Owners' Search For Profitability Under The Affordable Care Act, Alton Simpson

Walden Dissertations and Doctoral Studies

Health care costs for small businesses have been rising annually for the past few decades. Congress voted to pass the Affordable Care Act (ACA) to lower the cost of health care in 2010. The purpose of this phenomenological study was to explore small business owners' experiences in implementing ACA requirements and how the ACA affects small businesses as their owners work to make these organizations profitable. Complex adaptive systems theory formed the conceptual framework for this study Data were gathered during face-to-face and telephone interviews with a sample of 20 small business owners in the Philadelphia region. The research questions …

Strategies To Minimize Profit Loss From Small Business Enterprise Credit Rejections, Alfred Nwagbo

Walden Dissertations and Doctoral Studies

Institutional policies or terms and conditions of credit allocation complicate the demand and supply of small business enterprise (SBE) credit, causing lost profits. Banks leaders losing 28% of profitable projects because of the high rejection rate of credit applications for SBE loans is a concern. The purpose of this multiple case study was to explore strategies Southeastern Nigerian state bank leaders use to minimize lost profit from SBE credit rejections. The conceptual framework that grounded this study was credit rationing focused on the lender-borrower relationship. Data collection involved reviews of company documents and face-to-face semistructured interviews of 6 participants from …

The Relationship Between Personality Traits And The Income Of Small Business Owners, Staci Lashawn Parker

Walden Dissertations and Doctoral Studies

Abstract

Researchers have found that the Big Five personality trait of conscientiousness correlated consistently with high performance across industries. However, previous research was limited to self-reported data collected based on the opinions of the participants and did not include the subtraits of conscientiousness (achievement and dependability). Previous studies also did not provide data specific to entrepreneurs operating as small business owners and did not compare them to their peers. Thus, the purpose of this quantitative, correlational study was to explore whether or not there was a relationship between the personality traits of achievement and dependability and the income of U.S. …

The Dark Past Of Rhode Island In New Light, Yulyana Torres, Marcus Nevius

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Book Review: Information Literacy In The Workplace, Lore Guilmartin

Communications in Information Literacy

No abstract provided.

Propuesta Para La Internacionalización De La Empresa “Corpieles Ltda.” En El Mercado De La Carne Bovina, Andrés Felipe Forero Ramírez, Luis Miguel Guaje Forero, Nicolás Felipe Murillo Sánchez

Finanzas y Comercio Internacional

El presente documento comprende el desarrollo de una propuesta de internacionalización para la empresa Corpieles Ltda., dedicada a la distribución y comercialización de reses incluyendo sus derivados y subproductos en el mercado local, la cual se plantea la generación de una nueva unidad de negocio que permita ampliar sus operaciones y repercuta positivamente en sus diferentes indicadores financieros, partiendo de la base de la saturación presente en el mercado local y las oportunidades ofrecidas por mercados extranjeros.Para ello, fue necesario la realización de una caracterización y descripción de la empresa y sus operaciones, así como del comportamiento y estado del …

Narrativas, Poderes Mediáticos Y Conflicto: El Caso De La Representación De Las Víctimas En La Telenovela “Los Tres Caínes”, Laura Paola Suárez Ospina

Negocios y Relaciones Internacionales

La presente investigación busca analizar cómo detrás de los medios de comunicación, en especial la televisión, ha habido una tendencia mundial de adquisición por parte de conglomerados empresariales privados en las economías nacionales; este tipo de comportamientos ha sido la escena mediática en Colombia tras la privatización de la televisión. De esta manera, tanto las noticias, seriados, novelas, programas culturales y de entretenimiento merecen un especial análisis. Para los propósitos de esta investigación una telenovela como la de Los Tres Caínes, serie producida por R.T.I. para la cadena RCN Televisión en 2013, fue la que permitió administrar referentes necesarios de …

Your Business Needs To Invest In Artificial Intelligence, Jacob Jones

Williams Honors College, Honors Research Projects

Artificial intelligence (AI) is defined as “machines that respond to stimulation consistent with traditional responses from humans, given the human capacity for contemplation, judgment, and intention” by Brookings Institute. According to Amazon, AI is “the field of computer science dedicated to solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition”. AI has the ability to transform business as there are many applications of AI technology available today that could improve the operations and financials of a business. AI has turned capabilities that previously were only thought about as futuristic into a reality which …

The Impact Of Cmo Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer Industries, Tracey A. Swartz

Theses and Dissertations

This paper investigates the relationship between CMO tenure and firm risk as measured by cost of capital. The author develops a conceptual model linking the direct impact of CMO tenure on the firm’s cost of capital and indirect impact through brand equity. The hypotheses are tested using data on 125 public US-based firms between 2004 and 2013. The findings suggest that longer CMO tenure results in higher brand equity. Further, longer CMO tenure reduces cost of capital through its impact on brand equity. The author also finds that the impact of CMO tenure on brand equity is strengthened when the …

E & I Academics - A Business Plan, Rosalyn Mccoy

Senior Honors Theses

Starting a school presents many difficulties, but a business plan provides a method by which to work through many of these issues. The following business plan for Encourage & Inspire Academics, hereafter referred to as E & I Academics, explains many aspects of the proposed business from operations to competition to target market. E & I Academics is a proposed business that will offer both afterschool tutoring and homeschool tutoring services to families who wish to invest in a quality education for their children. E & I Academics will offer more personalized services than a typical public school and will …

Easing Growing Pains: Supporting The Growth Of Small Businesses In The Philippines, Paulynne Castillo

Angelo King Institute for Economic and Business Studies (AKI)

In explaining the 2015 survey findings that the Philippines has the second to the lowest existing business rate in the ASEAN region, the Philippine Entrepreneurship Report, 2015-16 stated that “business operations become more burdensome as they grow due to the more restrictive regulations on large enterprises” (Velasco et al., 2017, p. 40). Established businesses, particularly firms operating in the formal sector, shoulder higher taxes and are subject to social security contributions, minimum wage, and industry-specific regulations (Velasco et al., 2017; Auriol, 2014).

Strengthening early-stage entrepreneurial activities and supporting their quest for expansion, however, require access to financial, legal, and public …

Caremark's Hidden Promise, Ezra Wasserman Mitchell

Loyola of Los Angeles Law Review

In re Caremark, decided in 1996, established for the first time a director’s duty to monitor under Delaware law. A significant amount of jurisprudence and commentary has developed. Almost all of this literature parses the language of the case and those following, and disregards the underlying claims for damages. As a result of this linguistic focus, many have concluded that the duty to monitor largely is toothless and, importantly, deals only with claims of failure to monitor legal risk. A duty to monitor business risk has been disavowed.

Following the money reveals a different story. Classifying the cases according to …

Tax Abatement Disclosures: An Exploratory Study Of Professional's Perceptions And Early Disclosures Of Gasb Statement No. 77, M. Fischer, Amy Foshee Holmes

School of Business Faculty Research

The Governmental Accounting Standards Board (GASB) adopted Statement No. 77 requiring government disclosure of tax abatements in audited financial reports for years beginning after December 15, 2015. This paper reports survey findings provided by accounting and finance professionals (practitioners) regarding their tax abatement reporting perceptions. We then review early implementation of the abatement disclosure and find the disclosed information does not meet the practitioner’s expectations. Our findings fill a gap in state and local financial reports as it appears the new disclosure requirement does not fulfill the Board’s reporting transparency expectation goals.