Digital Commons Network^™

Analytics Improving Professional Sports Today, Logan C. Mcdavid

Chancellor’s Honors Program Projects

No abstract provided.

Equifax: Anatomy Of A Security Breach, Ashton Glenn

Honors College Theses

The infamous 2017 Equifax breach not only compromised millions of citizens’ data, but the breach also left Equifax vulnerable to lawsuits that claim the company acted negligently. This thesis analyzes the events and facts behind the incident to determine the probable outcome of the main case against Equifax. A claim of a breach can come from either Equifax’s data protection or breach response. This thesis concludes the results of the case depends on the final court to determine if Equifax acted negligently with its data protection. If the case ends in the Eleventh District Court of Appeals, the court will …

A Qualitative Comparison Case Study Evaluation Of The Emotional Intelligence Of College Health Care Business Students, Cheryl Nutter

CUP Ed.D. Dissertations

Health care is undergoing significant transition in practice models, payment structures, and assessment strategies requiring health care leaders to adapt to support transition and lead change (Larkin, 2015; Miles, 2017). There is speculation that current health leaders lack the necessary awareness to connect the patient’s needs with critical business decisions (Quy, 2017). If this ability is lacking in current employees, academic institutions should evaluate college students to determine if there is a gap in knowledge that can be identified. Using emotional intelligence (EI) as the conceptual framework, this study aims to evaluate EI in college health care management (HCM) business …

Does It Work? Examining The Effectiveness Of Place Branding In Local Economic Development, Evan P. Cleave

Electronic Thesis and Dissertation Repository

For cities in advanced economies, the past three decades have been characterized by a steady increase in the use of place branding, with it becoming an integral part local economic development policy. In the context of this study, place branding goes beyond the traditional understanding of logos and slogans, and instead is understood to be the culmination of intentional and unintentional actions by cities that help create and attenuate the network of connections of the place held in the mind of target audiences.

Place branding is now viewed by local policymakers as a necessary undertaking to respond to local issues …

Implications Of Audit Office Resource Allocation Shocks: Evidence From Late 10-K Filings, Stuart Dearden

Graduate Theses and Dissertations

Prior literature examines consequences (e.g., negative market reactions, higher subsequent audit fees, and debt covenant violations) audit clients face arising from missed regulatory due dates. These clients likely pressure the auditor to provide additional resources to perform the audit. This paper examines whether an audit office resource allocation shock stemming from late-filing clients is associated with the audit quality of the other timely-filing clients in that audit office. I find that timely-filing clients are more likely to subsequently restate their financial statements when there are late-filing clients in the same audit office. Using audit fees as a proxy for auditor …

Rethinking University Operations: Applying Circular Economy Concepts At The University Level, Victoria M. Clements

Chancellor’s Honors Program Projects

No abstract provided.

From Blog To Business: A Cycling Content Transition, Sean Michael Bird

Journalism

The following research project discusses the transition from blog to business, when considering the shift for a platform that offers cycling content. Within the cycling industry, there are a vast array of cyclists, ranging from competitive cyclists to casual, lifestyle riders. Additionally, platforms exist for content production and businesses offer custom products; however, this divide is rarely bridged.

From a content perspective, this research project focuses on storytelling for brand promotion, storytelling for personal branding, and storytelling for social interaction. Within the cycling industry, unique content that focuses on people, places, and adventure fares well. For Everjourney, offerings include features, …

El Angelito De Los Migrantes Veracruzanos Toma La Forma De Una PaqueteríA Neoyorquina, Julia L. Sclafani

Capstones

Josefina Jiménez says that she’s in the business of “transporting feelings of love”. By that, she means she in the shipping and transport business. Jiménez is a one-woman show; she started her paqueteria business 18 years ago as a way to finance her visits home to Mexico.

Paqueterias, small international shipping businesses, literally bring New York City its vibrant flavor. In any given neighborhood, if you are an immigrant, there is someone who will carry a backpack of school supplies to your kids in Ecuador, carry your old bedroom set to your parents in Colombia, or carefully deliver a little …

Marching On Together: The Future Of Non-Profit Museums In A For-Profit World, Matthew R. Dellaguzzo

Seton Hall University Dissertations and Theses (ETDs)

This thesis proposes a model of increased collaboration among museums as an alternative to the commercialization of the museum field. Through a combination of internal and external factors, museums are finding it necessary to operate in a manner akin to that of commercial enterprises. This trend threatens to undermine the cultural and educational mission of museums. At the same time, the ability of museums to carry out their missions necessarily depends on a solid financial base. Collaboration, whether in the form of consortia or consolidated institutions, provides an avenue whereby museums can not only make more economical use of their …

Minority Entrepreneurship: How Access To Capital And Strategic Decisions Affect Success, Thea Winston

Accounting Undergraduate Honors Theses

Many researchers have discovered that entrepreneurship is a source of financial freedom that if done successfully will ensure wealth for generations. With that idea in mind, minorities have seized that opportunity in record numbers with hopes that they will become prosperous. However, in addition to the increased success rate of minority-owned businesses, there is a rise in the failure rate of minority-owned businesses specifically in the African-American community. In this thesis, we will conduct a case study of three entrepreneurs at different stages that supports the theory that access to capital and strategic decisions affect the success of minority entrepreneurs. …

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Additional Business Courses In The Cm Curriculum, Jordan A. Thrailkill

Construction Management

With the growing size of the Construction Industry, an increased knowledge and understanding of the business side of the operation is becoming more important. This study attempts to look at construction management student’s interest in adding more business topic courses into the CM curriculum and if adding more business topic courses will better prepare students for industry. Students were asked to answer six questions -five survey and one free response. These questions were designed to provide quantitative and qualitative data that would allow for an increased understanding of student interest in regards to business.

Conclusion: Results indicated that students would …

Micron: Changes For Continued Success, Rachel Rice

Theses/Capstones/Creative Projects

Strategy is important for every industry, and to succeed in such a competitive industry as the technology industry, it becomes imperative. Micron Technology, Inc. (“Micron”) is one of the companies in the technology industry that must have a strategic plan such as this. The best strategy for Micron was analyzed through a detailed background on the history of the company, the main problem that is currently found in the industry, the current internal position of the company in relation to the strengths and weaknesses of the company, an external analysis of the operating industry, and finally a recommendation and implementation …

Holistic Health Solutions Business Plan, Sophie Lange

Chancellor’s Honors Program Projects

No abstract provided.

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …

Re-Imagining Business Enterprise As A Force For Social Good: Exploring Shared Values And The Future Of A Sustainable World, Regina Bernal

M.A. in Leadership Studies: Capstone Project Papers

The world is at a crossroads when it comes to understanding business models and their impact on the world and the environment. Business enterprise fuels the economy and plays a key role in society. However, business enterprise has also been in the spotlight recently due to the damages it has inflicted on society and the environment. We have finite resources on this earth and “business as usual” will no longer suffice for 21st century business models. Companies and leaders are called to re-imagine different business models that integrate a more holistic view of profit, humanity, and the potential for business …

Business And Plurilingualism: The Advantage Of A Foreign Language, Anabelis E. Martinez

Honors Theses

Nowadays, global economy has implications that suggest the need for an adaptation to operate efficiently in this new environment. Is bilingualism a skill that professionals should be acquiring? To investigate this aspect, I am researching how many online job postings come out over the course of a week asking for language proficiency across three different business specialties (Accounting, Management and Marketing). My project will answer the following questions: How often do job openings require bilingualism within the sample? Which states have a higher demand for bilingual candidates? And which languages are the most sought after?

Risky Business: The Correlation Between Sensation Seekers And Entrepreneurs, Matthew D. Buck

Selected Honors Theses

This study attempts to determine if college students with sensation seeking tendencies are more likely to have entrepreneurial tendencies due to the risk involved in both entrepreneurship and thrill seeking activates. This study used a combination of the Sensation Seeking Scale and the Attitudes Towards Enterprise test to determine the correlation between physical risk taken in hobbies and taking risk in business. An online survey was sent to 350 business students at a university in Central Florida and 62 valid surveys were received and analyzed. Through calculating the correlation coefficient, coefficient of determination, and t-tests, the author deducted that an …

Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi

Honors Thesis

Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …

Percepción De Confianza Que Genera A Sus Clientes El Modelo De Negocio De Mercado Libre, Mara Puentes Perdomo

Finanzas y Comercio Internacional

En el presente estudio se expone la importancia de brindar un servicio confiable y seguro en el comercio en línea y las metodologías que implementa Mercado Libre en Colombia. Por lo anterior, se analiza la percepción de confianza que genera a sus clientes el modelo de negocio de Mercadolibre en Colombia, con respecto a las compras que realizan los clientes en su plataforma. Se obtienen resultados mediante la realización de una revisión documental y encuestas a los usuarios. En primer lugar, se estableció la naturaleza del modelo de negocio de Mercadolibre, siendo ellos C2C, B2C Y B2B; En segundo lugar, …

Business Education Vs. Millennials: The Reality Of Now., Ruhi Gandhi

Undergraduate Honors College Theses 2016-

Education is fundamental in todays world and is in constant evolution just like everything else around us. What worked in the business world before cannot dictate what will work in the business world today and this could mean that it is time to re-build the basic blocks at a faster and more frequent pace. The business curriculum ought to be updated and improved to keep up with the revolution that the field is soon to face. This is because it affects various aspects of a student’s life while in the transition from academia to practice. Unifying themes in this thesis …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

Strategies For Sustainability In Multilevel Marketing Organizations, Nicole Renea Cordell

Walden Dissertations and Doctoral Studies

The number of entrepreneurs in the direct sales industry has steadily increased since 2010; however, the annual turnover rate is 56%. The purpose of this multiple case study was to explore multilevel marketing (MLM) entrepreneurial leadership strategies implemented to help ensure sustainability of entrepreneurial MLM businesses for longer than 5 years. Purposive sampling was used to recruit 10 entrepreneurs who maintained an MLM business more than 5 years and used a hierarchical status that required a team. The transformational leadership theory constituted the conceptual framework for researching leadership as a concept of entrepreneurship and sustainability in MLM. Data were collected …

Small Business Sustainability Strategies, Wayne A. Fillingim

Walden Dissertations and Doctoral Studies

Small businesses provide 48% of private-sector jobs in the United States and play a vital role in the country's economic growth and development. Only half of U.S. small businesses survive for longer than 5 years. The purpose of this qualitative multiple-case study was to explore sustainability strategies managers of small oilfield service companies used to sustain their business for longer than 5 years. Data were collected from semistructured interviews with 10 managers--one manager from each of 10 different oilfield service companies located in the Rocky Mountain region of the United States and from review of publicly available documents and archived …

Strategies To Sustain Small And Medium-Size Manufacturing Enterprises In Jamaica, Hugh Anthony Blake

Walden Dissertations and Doctoral Studies

Jamaica's small and medium-sized enterprises (SMEs) have a high failure rate. In 2016, the Global Entrepreneurship Monitor (GEM) recorded Jamaica's SME start-up rate at 4.06% and the discontinuance rate at 9%. The purpose of this qualitative descriptive multiple case study was to explore the strategies some Jamaican SME owners used to achieve business sustainability in the manufacturing sector for longer than 5 years of operation. The conceptual framework used was the entrepreneurship theory, which provided insights into business sustainability. A purposive sample of 5 owners of SMEs who had achieved business sustainability in the manufacturing sector for longer than 5 …

Effective Internet Marketing Strategies For Online Fashion Jewelry Businesses, Zohreh Daemi

Walden Dissertations and Doctoral Studies

Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in the same business for more than 5 years and generated at least $100,000 in annual revenue. Additionally, …

Making Money And Making Change: Understanding And Overcoming Tension Between Profits And Purpose Within Social Entrepreneurship, Elijah H. Etzioni

CMC Senior Theses

Using a combination of interviews of social entrepreneurs and secondary research, this paper investigates the strategies that social entrepreneurs use to overcome tension and conflict between the two distinct goals of financial sustainability and mission fulfillment. The results suggest that although some social entrepreneurs can simultaneously achieve revenue generation and mission fulfillment, thus almost entirely eliminating any tension or misalignment, it is the creative responses of social entrepreneurs who have achieved one of these objectives and are attempting to achieve the other that prove the unique value of the practice. Additionally, the results gesture towards the conclusion that different kinds …

Leadership Styles Manufacturing Business Managers Use To Reduce Workplace Injuries, Joe Sparks

Walden Dissertations and Doctoral Studies

The cost of workplace injuries is a major concern for business managers. Business managers in the production, transportation, and material moving industries experience the highest injury rate with an annual average of 198.5 lost days away from work. The purpose of this single case study was to explore transformational leadership skills and strategies used by manufacturing business managers to reduce workplace injuries. The conceptual framework for this study was Bass and Burns's transformational leadership theory. Data collection included semistructured interviews to elicit narratives from 3 managers from a metal manufacturing company located in the southeastern United States about the leadership …

Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius

Walden Dissertations and Doctoral Studies

The multigenerational workforce creates leadership challenges for business managers, and the members of each generational group have different factors that motivate them. Failure to motivate a multigenerational workforce can lead to decreased productivity, increased absenteeism, high turnover rates, and reduced profits. The purpose of this single case study was to explore the strategies that marketing managers in a Maryland-based marketing firm use to motivate a multigenerational workforce using Maslow's hierarchy of needs theory. The study comprised 7 marketing managers who have experience motivating a multigenerational workforce. The data collection process for this study consisted of semistructured interviews, observation, and member …

Influence Of Leader Communication On Employee Motivation, Oke Obi

Walden Dissertations and Doctoral Studies

Ineffective communication is a chief contributor to business leaders' ineffective leadership. The purpose of this multiple case study was to explore the communication strategies that 4 business leaders in the retail industry used to improve employee motivation. The business leaders, including owners and senior leadership from 3 organizations in the retail industry in the Baltimore-Washington Metropolitan Area, were purposefully selected for study participation. Transformational leadership theory shaped the conceptual framework of this study. Transformational leaders use effective communication to influence employee motivation positively. Data were collected from semistructured interviews with the business leaders, public reports, organization documents, and text message …