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Analysis Of Weight-Related Advertisements And Nutrition Articles In Popular Women's Magazines, Jennifer Cardall Jacobson
Analysis Of Weight-Related Advertisements And Nutrition Articles In Popular Women's Magazines, Jennifer Cardall Jacobson
Theses and Dissertations
Objective: The purpose of this study was to discover whether the weight-related messages and themes from food advertisements in women's magazines reinforce or contradict the messages communicated in nutrition-related articles focusing on weight control within the same magazines.
Design: Content analysis of 48 issues of weight-related content six popular women's magazines, 2001-2002. There were three magazines in each of two categories, "homemaking" and "health." All food and nutrition advertisements were analyzed (n=954), along with all nutrition articles (n=336). Advertisements and articles were identified as being either weight-related or non-weight-related. Type of food/product advertised, claims used to market the product, and …