Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

PDF

Theses/Dissertations

Electronic Theses and Dissertations

University of Central Florida

Communication

Content analysis

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Entire DC Network

Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson Jan 2014

Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson

Electronic Theses and Dissertations

This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of …


A Content Analysis Of Elite U.S. Newspapers' Coverage Of Iran, 1979 And 2005, Melissa Kamal Jan 2010

A Content Analysis Of Elite U.S. Newspapers' Coverage Of Iran, 1979 And 2005, Melissa Kamal

Electronic Theses and Dissertations

This study is a quantitative content analysis of the New York Times and Washington Post coverage of Iran during the period surrounding the Ayatollah Khomeini's ascension to power in 1979 as well as the period surrounding Mahmoud Ahmadinejad's election in 2005. The results showed that coverage of Iran in the elite American print media as it related to terror was higher in the period after Khomeini came to power and also in the period after Ahmadinejad's election than it was in the period immediately preceding their respective ascensions. The results also showed that there was more coverage of Iran as …


Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado Jan 2009

Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado

Electronic Theses and Dissertations

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …