Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Entire DC Network
Genre And Persona In Activist Websites, Margaret M.F. Boreman
Genre And Persona In Activist Websites, Margaret M.F. Boreman
Electronic Theses and Dissertations
Digital texts present significant challenges to technical communicators in terms of genre and persona. Because of the ubiquity of electronic media, we increasingly embrace digital formats over print-based documents. As a result, technical communicators must now devise the means to cue audiences to the purposes of digital documents in any given discourse community. We can only convey meaning to our Internet audiences through the use of appropriate standards and elements recognizable generic forms and rhetorical cues that we designate as conventions in specific digital discourse. Just as we use file and folder office metaphors for information stored on computers, digital …
The Combined Effects Of Frequency Of Satisfaction And Domain Equity On Relational Satisfaction, Amanda Dawn Coho
The Combined Effects Of Frequency Of Satisfaction And Domain Equity On Relational Satisfaction, Amanda Dawn Coho
Electronic Theses and Dissertations
Romantic relationship research has yet to identify the relationship between conflict, an interpersonal variable, and equity, an intrapersonal variable. The current study represents the first attempt to understand these variables’ contribution, separately and interactionally, on individual partner’s feelings of relationship satisfaction. A total of 106 undergraduate and graduate participants completed questionnaires gauging their frequency of conflict and perceptions of equity across each of five relational domains: Love, Status/Power, Money, Services, and Sex, in addition to reporting general levels of relationship satisfaction. Data were interpreted in three separate relationships: conflict and satisfaction, equity and satisfaction, and the interaction of conflict and …
The Effects Of Psuedo-Altruistic Behavior On The Likelihood Of Reciprocity And Perceptions Of The Source, Reagan Rule
The Effects Of Psuedo-Altruistic Behavior On The Likelihood Of Reciprocity And Perceptions Of The Source, Reagan Rule
Electronic Theses and Dissertations
The current study examines the roles of expectancy disconfirmation and pseudo-altruistic behaviors as communication strategies to increase receiver compliance, and their effects on perceptions of the source, including credibility and likeability ratings. While adding to the previous research, this investigation examines the effects on compliance when pseudo-altruistic practices are employed in a sales situation. Additionally, subjects’ compliance responses in the treatment groups are analyzed for relationships between compliance and several possible mediators, including participant’s evaluations of the source, and feelings of obligation and guilt. A focus group was held to discuss the face validity of the scenarios. Additionally, a pilot …
Ownership Diversity Within The Media Industry: Trends And Current Conditions, Thomas E. Vizcarrondo
Ownership Diversity Within The Media Industry: Trends And Current Conditions, Thomas E. Vizcarrondo
Electronic Theses and Dissertations
This study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure diversity, the HerfindahlHirschman Index (HHI)—a measure of economic diversity widely used by economists …