Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Activist (1)
- Appalachian Women (1)
- Baseball (1)
- Communication (1)
- Compliance gaining (1)
-
- Conflict (1)
- Corporate (1)
- Cues to action (1)
- Endometriosis (1)
- Equity (1)
- Expectancy disconfirmation (1)
- Genre (1)
- Herfindahl hirschman index (1)
- Historical (1)
- Internet Use (1)
- Interpersonal communication (1)
- Lived Experience (1)
- Mammograms (1)
- Media concentration (1)
- Media diversity (1)
- Norm of reciprocity (1)
- Persona (1)
- Physician-Patient Communication (1)
- Psuedo altruism (1)
- Qualitative Methodology (1)
- Relationship (1)
- Romantic (1)
- Satisfaction (1)
- Stadium (1)
- Womens Health (1)
Articles 1 - 7 of 7
Full-Text Articles in Entire DC Network
Print Media's Treatment Of Corporate-Named Stadiums Vs. Historically-Named Stadiums In Major-League Baseball Game Stories., Donald Ray Armstrong
Print Media's Treatment Of Corporate-Named Stadiums Vs. Historically-Named Stadiums In Major-League Baseball Game Stories., Donald Ray Armstrong
Electronic Theses and Dissertations
This study examined the use of historical names vs. corporate names of stadiums by newspapers in Major League Baseball game stories. The study includes a sample of stories from seven major league teams from the first season that each team played in a corporate-named stadium after playing the preceding year in a historically-named park. A content analysis of 725 newspaper articles was performed. The hypotheses and exploratory questions tested the frequency of use comparing the corporate name to the historical name and also examined where in the sports section the names were appearing and where the names were being used …
Communication Cues To Action Prompting Central Appalachian Women To Have A Mammogram., Kathryn Bond Mcneill
Communication Cues To Action Prompting Central Appalachian Women To Have A Mammogram., Kathryn Bond Mcneill
Electronic Theses and Dissertations
Today, mammography screening is the best method of detection for breast cancer, yet many women have never been screened and underprivileged, minority and rural women have lower screening rates then other populations. The purpose of this study, through individual interviews(N=88), was to understand the cues that women perceive to have received spurring them to participate in mammogram screening. The Health Belief Model guided this research. Media influence, Health Care Practitioner recommendation, social networks, and symptoms were the cues to action explored in this research prompting compliance to mammography screening. All four of these cues were found to influence women in …
Bridging The Gap Between Medical Science And Communication: An Interpretive Analysis Of Messages Portrayed On Endometriosis Websites., Lakesha Nichole Anderson
Bridging The Gap Between Medical Science And Communication: An Interpretive Analysis Of Messages Portrayed On Endometriosis Websites., Lakesha Nichole Anderson
Electronic Theses and Dissertations
This study examined women's health messages found on ten endometriosis websites. Qualitative research methods were used to investigate messages available via Internet media about causes and treatments of endometriosis, particularly as they relate to the suggestion that hysterectomy and pregnancy are effective treatments. Messages about infertility, physician-patient communication, and accessibility were also examined. Findings indicate that the websites provided similar messages regarding the symptoms, causes, and treatments of endometriosis; results pertaining to infertility were mixed. Little information was available on methods of improving physician-patient communication. Most websites provided additional low-cost information while requiring minimal technological competency or additional software of …
Genre And Persona In Activist Websites, Margaret M.F. Boreman
Genre And Persona In Activist Websites, Margaret M.F. Boreman
Electronic Theses and Dissertations
Digital texts present significant challenges to technical communicators in terms of genre and persona. Because of the ubiquity of electronic media, we increasingly embrace digital formats over print-based documents. As a result, technical communicators must now devise the means to cue audiences to the purposes of digital documents in any given discourse community. We can only convey meaning to our Internet audiences through the use of appropriate standards and elements recognizable generic forms and rhetorical cues that we designate as conventions in specific digital discourse. Just as we use file and folder office metaphors for information stored on computers, digital …
The Combined Effects Of Frequency Of Satisfaction And Domain Equity On Relational Satisfaction, Amanda Dawn Coho
The Combined Effects Of Frequency Of Satisfaction And Domain Equity On Relational Satisfaction, Amanda Dawn Coho
Electronic Theses and Dissertations
Romantic relationship research has yet to identify the relationship between conflict, an interpersonal variable, and equity, an intrapersonal variable. The current study represents the first attempt to understand these variables’ contribution, separately and interactionally, on individual partner’s feelings of relationship satisfaction. A total of 106 undergraduate and graduate participants completed questionnaires gauging their frequency of conflict and perceptions of equity across each of five relational domains: Love, Status/Power, Money, Services, and Sex, in addition to reporting general levels of relationship satisfaction. Data were interpreted in three separate relationships: conflict and satisfaction, equity and satisfaction, and the interaction of conflict and …
The Effects Of Psuedo-Altruistic Behavior On The Likelihood Of Reciprocity And Perceptions Of The Source, Reagan Rule
The Effects Of Psuedo-Altruistic Behavior On The Likelihood Of Reciprocity And Perceptions Of The Source, Reagan Rule
Electronic Theses and Dissertations
The current study examines the roles of expectancy disconfirmation and pseudo-altruistic behaviors as communication strategies to increase receiver compliance, and their effects on perceptions of the source, including credibility and likeability ratings. While adding to the previous research, this investigation examines the effects on compliance when pseudo-altruistic practices are employed in a sales situation. Additionally, subjects’ compliance responses in the treatment groups are analyzed for relationships between compliance and several possible mediators, including participant’s evaluations of the source, and feelings of obligation and guilt. A focus group was held to discuss the face validity of the scenarios. Additionally, a pilot …
Ownership Diversity Within The Media Industry: Trends And Current Conditions, Thomas E. Vizcarrondo
Ownership Diversity Within The Media Industry: Trends And Current Conditions, Thomas E. Vizcarrondo
Electronic Theses and Dissertations
This study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure diversity, the HerfindahlHirschman Index (HHI)—a measure of economic diversity widely used by economists …