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The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers
The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers
Electronic Theses and Dissertations
Situational crisis communication theory, also referred to as SCCT, is a central and very well-developed theory in the field of crisis communication. The goal of SCCT is to create a response strategy based on stakeholders’ levels of attributions of responsibility. SCCT states there are two main factors stakeholders take into consideration when attributing responsibility to an organization in crisis: crisis type and performance history. While the previously stated factors are very important, the progressive development of social media is not taken into consideration in this theory, specifically the use of social proof through social media channels. According to the principle …
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
Electronic Theses and Dissertations
The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …
The Motivations And Uses Of Instagram, Rehab Althobaiti
The Motivations And Uses Of Instagram, Rehab Althobaiti
Electronic Theses and Dissertations
Instagram is revolutionary in social media and networking, but little is known about the factors, social or psychological, that motivate users to become constant users on this app. A comprehensive survey was created, 277 college-aged Instagram users responded about their motivation, attitude, purpose, and primary activities regarding Instagram. The results show that Instagram users have five fundamental social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. Results showed that males were different from females in the following areas of using Instagram: create a personal space, interact with a number of people, keep in touch with friends far away, …
Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students, Maria Zoheir Hamdan
Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students, Maria Zoheir Hamdan
Electronic Theses and Dissertations
This thesis aimed to measure the extent of American and Saudi students' dependence on twitter to get breaking news and how they interact with this platform in light of uses and gratifications theory. To investigate the similarities and differences between the two groups, 91 American students and 98 Saudi students participated in an online survey in spring 2018. It concluded that both American and Saudi students depend on twitter to get breaking news, and finding out what is happening is the first motivation to use twitter. While most Saudi students voted for twitter as the most important source to get …
Social Media Adoption Among Small-Market Mississippi Newspapers, William Dejournett
Social Media Adoption Among Small-Market Mississippi Newspapers, William Dejournett
Electronic Theses and Dissertations
This study attempts to examine the attitudes, application and results of Mississippi newspapers’ and others’ use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or electronic) and ad sales. Additional goals are to identify if there are any innovative or creative ways newspapers are utilizing social media so that these methods may be employed by other newspapers. The diffusion of innovations theory is an important aspect of this study, …