Digital Commons Network^™

And Now A Punch, Kick, And Slap From Our Sponsors: A Content Analysis Of Aggression In Network Television Commercials., Robert C. Carpenter

Electronic Theses and Dissertations

While the violent content of television news and entertainment programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials make up 25 percent of each network hour of programming, the potential for exposure to violent content may be even greater than previously believed. To explore this issue, a content analysis was conducted of 2,162 prime-time television commercials on three major networks: ABC, CBS, and NBC. The sample was coded with a scheme developed by Anu Mustonen and Lea Pulkkinen …

Stereotypes Of Arab And Arab-Americans Presented In Hollywood Movies Released During 1994 To 2000., Yasmeen Elayan

Electronic Theses and Dissertations

Stereotypes routinely appear within Hollywood films. This study focuses on films released from 1994-2000 that feature Arab/Arab-American characters. A literature analysis reviewed the use of stereotypes in other portrayals of Arab/Arab-American characters. A qualitative analysis of six movies examined specific characteristics that were displayed by Arab/Arab-American characters. These characteristics included speaking with an accent, traditional/native attire, acts of hostility and aggression, affiliation with terrorism, and whether they were depicted as victimizers or victims. These films were selected in order to demonstrate the frequent existence of negative portrayals in popular films prior to 9/11. A primary coder, the author, analyzed 108 …

Look Younger, Lose 10 Pounds, And Influence Your Audience: A Content Analysis Of Popular Men's And Women's Magazine Cover Blurbs And The Messages They Project To Their Readers., Rhajon Noelle Colson-Smith

Electronic Theses and Dissertations

This research examined cover blurbs on popular men’s and women’s magazines and the messages they communicate to their readers about women. The content analysis looked at the covers of Esquire, Gentlemen’s Quarterly, Vogue, and Good Housekeeping from 1999 through 2003 to see what these magazines were cultivating and framing through their cover text during the time surrounding the new millennium. The women’s magazines examined promoted gendered messages, messages encouraging an idealistic or unattainable ideal of women, to their readers more so than the men’s magazines researched. There also appeared to be an increase of gendered messages in the men’s and …

Print Media's Treatment Of Corporate-Named Stadiums Vs. Historically-Named Stadiums In Major-League Baseball Game Stories., Donald Ray Armstrong

Electronic Theses and Dissertations

This study examined the use of historical names vs. corporate names of stadiums by newspapers in Major League Baseball game stories. The study includes a sample of stories from seven major league teams from the first season that each team played in a corporate-named stadium after playing the preceding year in a historically-named park. A content analysis of 725 newspaper articles was performed. The hypotheses and exploratory questions tested the frequency of use comparing the corporate name to the historical name and also examined where in the sports section the names were appearing and where the names were being used …

Communication Cues To Action Prompting Central Appalachian Women To Have A Mammogram., Kathryn Bond Mcneill

Electronic Theses and Dissertations

Today, mammography screening is the best method of detection for breast cancer, yet many women have never been screened and underprivileged, minority and rural women have lower screening rates then other populations. The purpose of this study, through individual interviews(N=88), was to understand the cues that women perceive to have received spurring them to participate in mammogram screening. The Health Belief Model guided this research. Media influence, Health Care Practitioner recommendation, social networks, and symptoms were the cues to action explored in this research prompting compliance to mammography screening. All four of these cues were found to influence women in …

Bridging The Gap Between Medical Science And Communication: An Interpretive Analysis Of Messages Portrayed On Endometriosis Websites., Lakesha Nichole Anderson

Electronic Theses and Dissertations

This study examined women's health messages found on ten endometriosis websites. Qualitative research methods were used to investigate messages available via Internet media about causes and treatments of endometriosis, particularly as they relate to the suggestion that hysterectomy and pregnancy are effective treatments. Messages about infertility, physician-patient communication, and accessibility were also examined. Findings indicate that the websites provided similar messages regarding the symptoms, causes, and treatments of endometriosis; results pertaining to infertility were mixed. Little information was available on methods of improving physician-patient communication. Most websites provided additional low-cost information while requiring minimal technological competency or additional software of …

Visual Framing: A Study In Face-Ism From The Websites For The 108th United States Congress., Beth Johnson Anderson

Electronic Theses and Dissertations

Websites are being used by increasing numbers to target a market with a message unfiltered by the media. This content analysis examined the website front-screens for the members of the 108th United States Congress to determine if the photographic images displayed reinforced the media's stereotypical frame of female politicians. A total of 3,892 photographic images were captured from 540 websites and coded using the face-ism index. Overall, the results supported the face-ism theory. Images of females were cropped lower on their bodies than images of males. The face-ism effect was not supported until the number of people in the photograph …

Depictions Of Ethnicity And Gender On The Front Pages Of College And University Websites., Mackenzie Blair Frazier

Electronic Theses and Dissertations

This study examined how women and men and people of different ethnicity are represented in the photographs found on the front screens of websites of colleges and universities offering four-year degrees and above in the United States. A content analysis analyzed 1,677 images of men and women found on the front pages of 412 colleges and university websites. A six-point Body Index Scale coding instrument was used to determine if emphasis was placed on the face or the body of the human image, determined through an analysis of where the images were cropped.

Frequencies of men and women were moderately …

The Difference Of Body Exposure: Images Of Females And Males In Three Top Teen Magazines., Angie Lovette Blank

Electronic Theses and Dissertations

This study examined differences of how females and males were represented in three top teen magazines. Depiction of female and male bodies in the magazines was explored by the cropping of the photographs. The images were examined to determine if emphasis was placed on the face or the body. The researcher used the Body Index Scale coding instrument. A simple random sample of 1200 images in the three top teen magazines was analyzed.

The study did not show any statistical significance on hypotheses one, which stated that photographic images of females will be cropped lower on the body than images …

Out Of The Spotlight And Into The Shadows: An Examination Of Communication About Adolescent Girls On Music Television., Stacy Nichole Fentress

Electronic Theses and Dissertations

This study examines portrayals of adolescent girls on Music Television (MTV). A content analysis of 26 hours of MTV programming was conducted and analyzed using quantitative and qualitative methods. Analyzed programming was shown August-November 2001. Dates were chosen randomly; times were chosen randomly from the pools of hours in which adolescents usually watch television.

Adolescent girls predominantly appear in the background of MTV programs. Many of them cheer for male celebrities, but only 12% speak. The content analysis reveals that a narrow beauty ideal is promoted on the channel-most girls are thin, White, and wearing revealing clothing. It is argued …

Male Visual Dominance Continues: A Global Study Of Images Of Men And Women In 750 Online Newspapers In 74 Nations., Kelly Blake Price-Rankin

Electronic Theses and Dissertations

This study examined how women were represented globally in online newspapers. Depiction of men and women in online newspapers was investigated via cropping of photographs. The photograph was examined to determine if emphasis was placed on the face or body of the human image.

The researcher used the Body Index Scale coding instrument. A simple random sample of 1,969 published photographs in 750 global online newspapers was examined.

A major finding was that men dominate the front screens on global online newspaper Web sites. The data concluded men were cropped with an emphasis on the head, emphasizing intellect. Women were …