Digital Commons Network^™

Crossing Borders And Breaking Barriers: A Strategic Analysis Of Chick-Fil-A'S Expansion Into The French Market, Avery Besson

Marketing Undergraduate Honors Theses

This thesis explores the strategic considerations and potential challenges of Chick-fil-A, a prominent American fast-food chain, establishing itself in France. The study investigates the cultural, economic, and regulatory factors that may impact Chick-fil-A's entry strategy, aiming to provide a comprehensive understanding of the opportunities and obstacles the company may encounter in France. This research will examine Chick-fil-A’s previous attempts at expansion, analyze an American company that has successfully established themselves in France, and provide market entry strategies to Chick-fil-A to establish its presence in the French market successfully.

Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague

Management Undergraduate Honors Theses

This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA …

Small And Mighty: An Analysis Of Foundational Aspects Of Small Family Firms And Their Corporate Social Responsibility, Ashlyn Crosby

Accounting Undergraduate Honors Theses

This thesis investigates the foundational aspects of small family firms to understand how their unique characteristics create differences among various types of firms. This review examines five key business components: operations, longevity, innovation, succession, and decision-making within these firms. The analysis in this report focuses on businesses that operate within the United States. When considering the American economic model, it is also vital to consider the corporate social responsibility (CSR) of small businesses and, due to its emergence as an integral aspect of contemporary business practices, the impact on society, the environment, and stakeholders. While CSR is frequently associated with …

International Special Projects Internship--Mauritius, Jace Reese

Supply Chain Management Undergraduate Honors Theses

This thesis explains my international internship in Mauritius. During the internship, we surveyed Mauritian residents to help them battle food insecurity using the USDA's food security survey. Food security is very prevalent in our world, especially after COVID. Included are the results as well as what we learned from surveying the residents.

E-Commerce Internship At Coretrex, Noah Mrok

Information Systems Undergraduate Honors Theses

E-commerce is changing the digital world as we know it, and it is an important part of our daily lives as it influences our behaviors as consumers. In this paper, I will describe the complicated nature of e-commerce through the lens of my personal experience at CoreTrex, an e-commerce agency based in Rogers, Arkansas. E-commerce has transformed how businesses connect with consumers and how consumers connect back with businesses. From its early stages as smaller online marketplaces to its current state as a much more complex virtual ecosystem, e-commerce has undergone many changes due to technological advancements and changing consumer …

How Did The Tax Cuts And Jobs Act Of 2017 Effect Small Businesses?, Jackson Pittman

Accounting Undergraduate Honors Theses

The Tax Cuts and Jobs Act (TCJA) of 2017 marked a significant overhaul of the United States tax system, promising to stimulate economic growth and enhance the competitiveness of American businesses. Amidst its broad-reaching reforms, the TCJA introduced several provisions directly impacting small businesses, aiming to alleviate their tax burdens and foster entrepreneurial activity. This thesis endeavors to evaluate the multifaceted effects of the TCJA on small businesses, examining its implications for their financial performance, investment behavior, and overall economic contribution.

Preliminary findings suggest that the TCJA has produced a generally positive result for small businesses. On one hand, reduced …

Community Development In Stann Creek, Belize, Connor O'Neill

Economics Undergraduate Honors Theses

This research attempts to understand the inner workings of community development by taking part in ongoing development projects in Belize. Through collaboration with existing government entities, we took part in meetings, surveys, and site visits to gather the data necessary for the development projects. These projects consisted of finding cost of production, collecting market research, and constructing business plans. During our time, we experienced multiple difficulties similar to those that developers consistently encounter. Ultimately, we gained valuable insight into procedures involved in community development, as well as being able to aid in ongoing development work.

Hospitality Highway Career Fair: An Exploratory Study, Lilly Miller

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The goal of this creative project is to conduct research on career fairs and hospitality events to successfully host the first ever Hospitality Career Fair at the University of Arkansas. The lack of career advancement opportunities on the campus for hospitality management students continued to increase despite the rapidly growing industry across the community, so the creation of the career fair would allow improvement for the students and the companies. With a creative project, it allows more creativity and research to develop the overall plan for the event.

The project studies hospitality career events hosted at other universities to gain …

Impact Of Leadership In Project Management, Ian Wegh

Information Systems Undergraduate Honors Theses

Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …

Factors Affecting Graduation With Honors: A Case Study In Bumpers College, Timothy Dalton Roberts

Agricultural Economics and Agribusiness Undergraduate Honors Theses

This study aims to understand the factors influencing the graduation rate with honors in the Dale Bumpers College of Agricultural, Food, and Life Sciences (Bumpers College) at the University of Arkansas Fayetteville (UAF). Utilizing data from 2004 to 2014 provided by the Office of Strategic Analytics & Insights at UAF, this research investigates several demographic and academic variables to potentially identify predictors of successfully graduating from the Bumpers Honors Program. The methodology involved cleaning the data, statistical analyses including T-test and Chi-square tests, and logit regression models to determine significant factors impacting graduating with honors.

After chi-square and t-tests and …

Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …

The Extreme Rise Of The Fast Fashion Industry From Country To Country: Does Consumer Behavior Differ Cross Culturally Regarding Fast Fashion Between The United States And European Countries?, Madison R. Feuerbacher

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The apparel industry has various categories of fashion. One of these categories known more readily today as fast fashion. Fast fashion has gained immense global popularity over the past decade. The concept of fast fashion apparel involves producing vast amounts of product as quick as possible to sell to the consumer at an aggressively low price. It is important to understand this current phenomenon of the global rise of fast fashion as well as understand the devastating effects our environment is facing because of it. As the vocalization of the harmful effects of fast fashion have become more prevalent …

Evaluating The Sustainability Of The Portraits Of Progress Event Using The Meter Method To Achieve More Sustainable Small-Scale Events, Anna Switzer

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Global warming and climate change due to greenhouse gas emissions are causing society to re-evaluate how our actions affect the environment. This can be seen in many people’s professional and personal lives (Roy & Verplanken, 2016). The event management industry is no exception to this change of mindset. The purpose of this study is to measure the environmental impact of the Portraits of Progress Event on September 9, 2022, using the Measuring Events Through Environmental Research (METER) Method and provide recommendations to improve the sustainability of the event.

Understanding The Influence Of Follower Count On Purchase Behavior And Consumer Perception In Influencer Marketing, Emaan Aziz

Honors Theses

In recent years, influencer marketing has emerged as a popular strategy for brands to connect with consumers on social media. This study examines the impact of influencer follower count on consumer purchase behavior and perception of influencers in the context of influencer marketing. A qualitative research approach was employed, surveying 60 participants familiar with the concept. The findings suggest a relationship between influencer follower count and consumer perceptions of influencer attractiveness indicating that influencers with larger followings are more likely to be deemed attractive to social media users. This research contributes to the growing body of literature on influencer marketing …

2023 Community Bank Case Study Competition, Joseph Kelly

Finance Undergraduate Honors Theses

We studied a community bank in Danville, Arkansas named Chambers Bank. This was part of a 2023 Community Bank Case Study Competition, which illustrated the financial analysis, staffing, and training of the bank. We learned about technology implemented into the bank, and how the bank works with customers locally to ensure the best quality care.

Impacts Of Energy Price Cap System On Electricity And Gas Prices In The Era Of Energy Crisis, Jyothi Swaroop Chava

Electronic Theses, Projects, and Dissertations

29 million households in the United Kingdom (UK) use Energy Price Cap and the UK government spend about 43 billion dollars a year which is 1.7 percent of the GDP in subsidizing the energy price cap subsidies to the households and businesses. The energy prices in the UK have seen a significant rise in the past few years for distinct reasons. This culminating experience project explains the mechanism of the energy price cap used for the household energy supply in the UK and how it has been affected between the years 2022 to 2024. The research questions are: (Q1) How …

My Roman Holiday: Marketing Abroad In The City Of Rome, Emily Whitworth

Finance Undergraduate Honors Theses

This thesis delves into the immersive experience of the Marketing in Rome Summer Program, offered by the Sam M. Walton College of Business at the University of Arkansas. Led by professors Molly Jensen and Heather Sprandel, the program provides students with a unique opportunity to study global marketing and consumer behavior while crafting marketing plans for small businesses in Rome, Italy. Through a combination of coursework, field research, and practical projects, students explore the intricacies of marketing in a cross-cultural context.

Dreams And Livelihoods In Rural Areas Require Capital, Too: An Investigation Into The Role Of Diminishing Community Banks, Financial Education, And Access To Capital In Rural Areas, Jackson Walton

Finance Undergraduate Honors Theses

Individuals in rural communities face unprecedented economic challenges due to a lack of financial education and a decline in the prevalence of community banks. These problems have continuously grown exponentially without successful attempt at remedy. The community banks that once served as the center of economic activity and prevalence in rural communities are leaving these communities quickly- leaving many without access to lines of credit, personal relationship banking, and without necessary financial education in a world with more financial options than ever. Access to banking and higher financial literacy proficiency rates are almost directly linked to better financial outcomes like …

The Quick Service Food And Beverage Line Of Business And How It Is Aligned With The Overall Objectives For The Walt Disney World® Resort And The Walt Disney Company, Meghan Mcclure

Management Undergraduate Honors Theses

The Disney College Program allows for many opportunities, such as instructor lead offerings, experiential learning, career path development, and academic support. This internship gives us hands-on work in a global company but also helps us further ourselves in our career by providing networking opportunities and behind-the-scenes access to things others may never experience.

As an intern in Food and Beverage, it was my job to provide not just food but experiences to guests from all around the world. It was my job not only to make sure guests left the restaurant locations happy, but also to maximize production. To do …

The Value Of Cryptocurrency In An Efficient Portfolio, Bryn Taylor

Finance Undergraduate Honors Theses

With the recent approval of Bitcoin-backed exchange traded-funds, it is now easier than ever for mainstream investors to gain exposure to cryptocurrencies. This paper aims to employ the Markowitz efficient frontier model to determine the potential for cryptocurrency investment to increase the risk-adjusted performance of a diversified portfolio of stocks and bonds. The analysis finds that investors can expect a meaningful increase of 4.41% to the risk-adjusted performance of their portfolio when allocating 4.83% of their total investment to cryptocurrency. However, this potential increase is highly sensitive to cryptocurrency returns, volatility, and correlations to stock. As such, whether adding cryptocurrency …

Bridging The Gap Between The Disability Community And Marketers, Amari Richardson

Honors Capstones

People with disabilities have a large amount of buying power, due to their significant collective disposable income. This has resulted in a large untapped market which marketers could target in the future. This study seeks to understand how to people with disabilities would prefer disability inclusive marketing to be executed. One of the research objectives within this study are to understand the importance of disability inclusive marketing when individuals are choosing to purchase from a company. The other objective is to understand what marketing tactics individuals with disabilities prefer. Research method utilized within this study is a Qualtrics survey, which …

2023 Community Bank Case Study Competition, Alivia Brewer

Finance Undergraduate Honors Theses

Study of Chambers Bank, located in Danville, Arkansas for the 2023 Community Bank Case Study Competition. This paper covers financial analysis, training and technology, as well as staffing.

Association Between Food Insecurity And Chronic Health Condition Among Adults (18 To 48), Prasanth Reddy Guda

Electronic Theses, Projects, and Dissertations

Uncertainty or limited access to safe food, known as food insecurity, can affect the health and healthcare needs of individuals with several chronic conditions. During 2022, 12.8 percentage (around 17.0 million) of households in the United States experienced food insecurity. The main objective of this study was to examine the Association between food insecurity and chronic health conditions adults. We collected data from NHIS 2022 sample Adults’ Interview (The National Health Interview Survey). The research question asked are: (Q1) Are there certain long term health issues that are more common among adults facing food insecurity age in between the ages …

Exploring Growth: A Multifaceted Approach To Development In The Stann Creek District Of Belize, Brady A. Voss

Finance Undergraduate Honors Theses

This honors thesis delves into the multifaceted approach to development within the Stann Creek District of Belize, as undertaken by the Ministry of Agriculture (MOA) in collaboration with the international non-profit Peacework. Authored by Brady A. Voss under the guidance of Dr. Amy Farmer, this research is a culmination of efforts aimed at enhancing economic growth and sustainability in the region.

The thesis begins by outlining the author's involvement in three primary projects during a summer internship in 2023: assessing market awareness of dragon fruit, estimating the cost of production for habanero peppers, and formulating a business plan for the …

Workplace Wellness, Hannah Holder

Management Undergraduate Honors Theses

The evolving landscape of workplace dynamics underscores a growing emphasis on achieving a better work-life balance and healthier lifestyle, particularly among younger generations entering the workforce. This shift in preferences highlights the importance of companies adapting to meet the needs of employees by offering flexibility and support for wellness initiatives. A workplace culture that promotes work-life balance not only enhances employee satisfaction but also leads to increased productivity and decreased healthcare costs. While comprehensive wellness programs and flexible work arrangements are beneficial, they may not be universally applicable. However, the overarching commitment to creating a supportive and healthy work environment …

Implementing A Dairy Industry In Mauritius, Lainey Deitrick

Economics Undergraduate Honors Theses

Over the Summer, I interned at the University of Mauritius and the Ministry of Agro Industry and Food Security from May 18th to July 15th, 2022, researching issues with Mauritius’s food security and helping to create solutions to their economic problems. My project covered all Mauritius’s agricultural imports, but it had an emphasis on their dairy industry. While in Mauritius, I conducted research on food security among Mauritians, and a feasibility study on if residents would be open to drinking more fresh milk, which is a market the country is exploring to replace sugar cane. My data analysis will be …

What Impact Did The Tcja Tax Cuts Have On The Manufacturing Sector?, Ryan Parker

Accounting Undergraduate Honors Theses

Throughout this paper I will examine positive effects the Tax Cuts and Jobs Act of 2017 had on the manufacturing sector. To do this I begin by outlining the key provisions in the TCJA that directly benefit the manufacturing sector. This includes the corporate tax rate reduction from 35 percent to 21 percent, the changes to the repatriation tax for foreign funds, and the treatment for capital assets. I then analyze key metrics including pre-tax income, income tax provision, dividends, changes in retained earnings, and spending on property plant and equipment. I will show the interactions between the increase in …

Surveys Assessing Food Security And Willingness To Buy Dairy Products In Mauritius Conducted Summer 2022, Abigail Burch

Economics Undergraduate Honors Theses

In the summer of 2022, I worked on a team of University of Arkansas and University of Mauritius students to administer surveys regarding the consumption of dairy milk and the impact of COVID-19 on food security in the island nation of Mauritius. This project was created by both universities in conjunction with the Mauritian Ministry of Agro Industry and Food Security.