Digital Commons Network^™

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

An Intersectional Perspective On Diversity In Environmental Regulatory Agencies: A Case Study Of Women Of Color And Their Liminal Position Of Identity In South Florida, Leah A. Ramnath

Cal Poly Humboldt theses and projects

Diversity statistics from environmental agencies nationwide reveal overall growth and improvement in gender and racial composition of employees. However, although women occupied over half of leadership and staff positions, most were white women. The Regulatory and Economic Resources office, an environmental regulatory agency in south Florida, is exceptional as a majority of their employees are women of color. Although there has been continuous development of diversity initiatives by environmental agencies nationwide, perspectives of how women of color are experiencing the environmental workplace are underrepresented when reporting diversity data.

My study aims to understand the complex role of diversity in environmental …

A Study On The Impact Of Technological Advancement On Community Bank Performance, Andre Ong

Honors Undergraduate Theses

This study investigates the impact of technological advancement in community bank lending, more specifically, how online financial product and service offerings affect community banks' performance. Community banks, institutions with assets under $1 billion are praised as relationship banking specialists, are important source of credit to individuals and businesses. Their productive performance is highly beneficial for the economic development of the communities and customers that they serve, yet community banks' competitive power against large banks has become increasingly more challenging. Technological advancements radically shift all production and service based industries, including the banking industry and its institutions' offerings. The increasing use …

A Qualitative Study Of The Growth Strategies Of Mature Small Businesses, Racquel Thompson-Elliott

Walden Dissertations and Doctoral Studies

Some small businesses have slower growth as they age and have limited strategies to maximize profit, productivity, and job creation. The purpose of this qualitative study was to explore the strategies small business managers use to capitalize on growth opportunities. Area small business managers and support program stakeholders could gain new knowledge to develop effective support for mature small businesses. Twenty managers participated in this case study. These managers were from small businesses operating in the state of Florida for more than 5 years with less than 500 employees. The data collection approach included purposeful sampling and semistructured interviews with …

Success Factors Of Veteran-Owned Small Businesses, Kenneth Joseph Chamberland

Walden Dissertations and Doctoral Studies

Small business failure rates equate to 30% within 2 years and 50% after 5 years. The purpose of this multiple case study was to explore the strategies that veteran-owned small businesses used to sustain a business beyond 5 years in central Florida. Using a purposeful sampling technique, 13 central Florida veteran small business owners consented to interviews about their operating processes. Analysis of the veteran-owner managerial practices revealed common nodes and themes regarding small business longevity factors. Based on constant comparison coding, 4 small business themes emerged: business operating practices, market research, business adversities, and external small business assistance avenues. …

Analysis Of The Public Service Employment Targeting Objectives For The State Of Florida, Andrea Lefforge

Retrospective Theses and Dissertations

No abstract provided.

An Economic Analysis Of Child Care And Low-Income Mothers, Brenda C. Donnan

Retrospective Theses and Dissertations

No abstract provided.

An Empirical Examination Of The Impact Of Holding Company Affiliation On The Capitalization Of Florida Banks: A Cross-Sectional, Multivariate Analysis, Robert W. Riley

Retrospective Theses and Dissertations

No abstract provided.