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Reasons As Carriers Of Culture: Dynamic Vs. Dispositional Models Of Cultural Influence On Decision Making, Donnel A. Briley, Michael W. Morris, Itamar Simonson
Reasons As Carriers Of Culture: Dynamic Vs. Dispositional Models Of Cultural Influence On Decision Making, Donnel A. Briley, Michael W. Morris, Itamar Simonson
Donnel A Briley
We argue that a way culture influences decisions is through the reasons that individuals recruit when required to explain their choices. Specifically, we propose that cultures endow individuals with different rules or principles that provide guidance for making decisions, and a need to provide reasons activates such cultural knowledge. This proposition, representing a dynamic rather than dispositional view of cultural influence, is investigated in studies of consumer decisions that involve a trade-off between diverging attributes, such as low price and high quality. Principles enjoining compromise are more salient in East Asian cultures than in North American culture, and accordingly, we …
Smithsonian Center For Latino Initiatives: Strategic Plan (2002-2007), Refugio I. Rochin
Smithsonian Center For Latino Initiatives: Strategic Plan (2002-2007), Refugio I. Rochin
Refugio I. Rochin
Synopsis of keynote address. Includes information and plan regarding the Smithsonian Institution's mandate to play a fundamental role in defining the parameters of Latina/o cultural identity: "How the Smithsonian views U.S. Latinos is important to all Americans, because the Smithsonian helps determine how all Americans see themselves--and how the rest of the world views the United States."
Learning And Enjoying Literature In English, Bradley Baurain
Learning And Enjoying Literature In English, Bradley Baurain
Bradley Baurain
No abstract provided.