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A New Frontier Of The College Alcohol Culture: #Socialmedia, Tammy M. Turner

Learning Sciences Dissertations

The college alcohol culture glorifies high-risk drinking while minimizing potential negative consequences. A social ecological framework can be used to understand the college alcohol culture in institutions of higher education (IHEs) because the framework provides a synergistic tapestry of multiple factors such as: individual, institutional, and environmental. The role of social media is important to explore as social media has created a new frontier for college students to navigate throughout their college experience. The social ecological framework was used as a guide for this study; to explore the college alcohol culture within social media, specifically Twitter. The tweets in IHE …