Digital Commons Network^™

Cultural Transitions: Teaching, Assessment And Acknowledgement, Sandra H. Chapple, Louise C. Rossetto

Faculty of Commerce - Papers (Archive)

This paper outlines the multi-strategy approach adopted in a post-graduate subject at an Australian university to develop graduate qualities in international students and to educate them with respect to acknowledged Western referencing conventions. The international student body in Australian universities has increased markedly in recent years with the corporatisation of the university sector. These students have different educational backgrounds and expectations with respect to their Australian student experience, and they face a range of difficulties in a new educational environment. Further, their understanding of plagiarism and correct referencing styles may be different to that of a student in a Western …

Pyynational Cultural Diversity And Global Supply Chain Management, Paul Childerhouse, Eric Deakins, Andrew Potter, Ruth Banomyong, P. Mccullen, A. Thomas, Tillmann Boehme, T. Hosoda, E. A. Yaseen, Denis Towill

Faculty of Commerce - Papers (Archive)

In an era of global supply chains, the vast majority of supply chain theory is bound up within the North American and European business contexts. To investigate its generic applicability within a global context, this study investigates how national culture affects the uptake of supply chain management theory in practise. Hoefstede’s (1980) well-known measures of international work-related values are used to compare the behaviours of a cross-national sample of supply chain managers. The exploratory research involves an anthropological approach of observing supply chain management behaviour within its natural setting. Supply chain management concepts need to be adapted to cater for …

Does Cultural Background Affect Volunteering Behavior?, Melanie J. Randle, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

The purpose of this qualitative investigation is to help nonprofit organizations which rely heavily on the support of volunteers increase the effectiveness of their marketing by accounting for differences in cultural background among community members. It was conducted in the multi-cultural Australian context and included 79 participants from different cultural backgrounds. Findings indicate that as a whole, cultural groups differ significantly with respect to their attitudes, social norm and perceived behavioral control over volunteering. Nonprofit organizations are unlikely to be successful in attracting volunteers from a range of different cultural backgrounds unless they account for heterogeneity among volunteers and customize …

The Use Of Computer Supported Analysis For Interview Data: A Cross-Cultural Example From The Electronic Gaming Industry, June Buchanan, Michael L. Jones

Faculty of Commerce - Papers (Archive)

Computer assisted analysis has long been a major factor of quantitative analysis. This paper illustrates the use of computer assisted analysis for qualitative research, looking specifically at research in the Electronic Gaming Industry, across two country sectors – New South Wales, Australia and Nevada, USA, where empirical data are collected and analysed. The paper highlights the important place that computer assisted analysis holds in social and societal marketing. A detailed discussion explains how analysis was undertaken in the Electronic Gaming Industry, and how concepts and theory emerged. This paper discusses the qualitative approach used in this research. In particular, it …

The Potential Pitfalls Of Transferring Constructs Across Cultural Settings: Experience From Npd Research In Australia, Janette K. Rowland, Elias Kyriazis

Faculty of Commerce - Papers (Archive)

The purpose of this paper is to discuss the research design and methodology choices in the field of Marketing Management in order to choose the best “fit” for the authors’ research on developing a climate of trust within the new product development process. Many researchers often use constructs developed and empirically tested in other cultural contexts. This often allows for interesting cross-cultural comparisons. While useful, this paper cautions on the blind application of constructs and survey instruments. Reporting on experience from exploratory research carried out in the context of the NPD process in Australian manufacturing firms, we show the potential …

A Cultural-Historical Activity Theory Approach To Users, Usability And Usefulness, Helen M. Hasan

Faculty of Commerce - Papers (Archive)

This paper takes an historical overview of the field of Human-Computer Interaction. Itdescribes how the cognitive psychology emphasis on user involvement in systemsdevelopment of the 1980s reached its limit by the early 1990s. At this point the focus shifted onto support for the tasks of users using computer-based systems in real contexts, a focus that ideally suits the mobile, ubiquitous and social technologies of the new millennium. The Cultural-Historical Activity Theory provides an appropriate framework for understanding this phenomenon and is adopted in this paper to present the work, over a seven year period, of a usability laboratory grounded in …

Cross-Cultural Differences In The Development Of Trust In Relational Service Exchange - An Empirical Analysis Of The Moderating Role Of Uncertainly Avoidance, Jan H. Schumann, Florian Wangenheim, Zhilin Yang, Sandra Praxmarer, Fernando Jinenez, Marcin Komor, G Shainesh

Faculty of Commerce - Papers (Archive)

Customer trust is of high importance for customer relationship management in services.

While service providers increasingly provide their services globally, little is known about cross-cultural differences in the way customers develop trust in their service providers. The present paper fills this void by providing a research model that builds on the idea that cross-cultural differences in the development of trust can be explained by moderating effects of uncertainty avoidance. This view is supported by results of an empirical analysis conducted in the banking context in six countries. Managerial implications are derived and directions for further research are proposed.

Family Values And Cultural Continuity Among The Displaced East Bengal Hindus In Kolkata, Golam Sarwar Khan, Muhammad K. Chowdhury

Faculty of Commerce - Papers (Archive)

In the process of resettlement in Kolkata, the East Bengal (EB) Hindu refugee-migrants initiated some strategic plans for their unity. These plans were reflected in their attitudes of retaining family values, marriage practices and distinct cultural boundaries. EB Hindus known as Bangal tended to maintain such distinctive attitudes because they could not easily socialise and adjust themselves with the local people of West Bengal (WB) known as Ghoti. Initially, the EB Hindus felt threatened by maintaining distinct cultural values and supremacy primarily for their unsettled status. Even after a stay of over 30 years in Kolkata, most EB Hindus could …

A Theory-Based Model For The Study Of Executive Information Systems Adoption By The Top-Level Managers, Emmanuel M. Ikart

Faculty of Commerce - Papers (Archive)

In recent years, a number of organisations have invested heavily in executive information systems (EIS) in order to improve the performance gains of their executives’ roles. Although executives presided over and authorised investment in EIS projects to support their roles, the majority of executives are unenthusiastic about using EIS because of the design flaws and failures of these systems. Studies by Nandhakumar and Jones (1997), McBride (1997) and recently Ditsa (2003) have suggested that the root of the success or failure of EIS can be attributed to social, cultural and organisational factors rather than technical factors alone. To address the …

Towards Executive Information Systems Adoptions By Knowledge Workers: An Extension Of The Technology Acceptance Model To Account For Social-Cultural Factors, Emmanuel Ikart

Faculty of Commerce - Papers (Archive)

In recent years a number of organisations have implemented executive information systems (EIS) in order to improve the performance gains on their executives’ job. Although the use of EIS is important to executives, majority of executives are unwilling to use EIS because of their design failures. By using social factors, habits and facilitation conditions variables from Triandis’ framework, this paper extends the Technology Acceptance Model (TAM) to derive useful variables to address the problem of the low usage of EIS by executives. This paper reports on the research in progress in Australia on the adoption and usage of EIS by …

Social Marketing Communication In A Multicultural Environment: Practical Issues And Theoretical Contributions From Cross-Cultural Marketing, Gary I. Noble, Michael Camit

Faculty of Commerce - Papers (Archive)

Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various ethnic groups’ languages. However, little is understood about the issues beyond translation that confront practitioners adapting mainstream campaigns.

This article presents a case study analysis of work undertaken by the New South Wales Multicultural Health Communication Service (MHCS). The Service’s core activity is adaptation of social marcoms campaigns for use …

Are You Selling The Right Colour? A Cross-Cultural Review Of Colour As A Marketing Cue, Mubeen M. Aslam

Faculty of Commerce - Papers (Archive)

Should a marketer adopt a pancultural or a culture-specific approach in using colour in marketing? This paper reviews the psychological and sociocultural associations and meanings of colour(s) in a cross-cultural marketing perspective, and outlines its role as a marketing cue. It is argued that a cross-cultural perspective of colour research and application is imperative for developing global marketing strategies, and the cultural values, marketing objectives and desired customer relationship levels would dictate the choice of colour in corporate and marketing communications in the 21st Century. IdentifYing appropriate colour-culture clusters also facilitates the development of a colour theory in marketing.

Known 'Bugs' In Cultural Historical Activity Theory, John G. Findlay

Faculty of Commerce - Papers (Archive)

When Cultural-Historical Activity Theory (CHAT) was first propounded by the Vygotskian school of Russian psychologists in the 1920s it offered a robust explanation of how human development is mediated by cultural as well as biological influences. Along the way, CHAT has acquired some "bugs" or usability difficulties by remaining isolated from other theories that have a common heritage. This paper explores how the theory may have evolved if Vygotsky was alive today. Revisions to CHAT are proposed that borrow from complexity theory, innovation theory, group dynamics and Flow theory to explain the evolution of minds, tools and cultures as a …

Commentary: Reflections On The Critical Accounting Movement: The Reflections Of A Cultural Conservative, Mary A. Kaidonis

Faculty of Commerce - Papers (Archive)

The editors described this as provocative and I was eager to be informed and challenged. O'Regan's claim to be sympathetic to Critical Accounting and his promise to "articulate in sober terms" gave way to O'Regan's frustration, distain and ultimately to reveal his confusion. If previous authoritive writers have failed to inform or enlighten, what contribution could I make? Do I respond the emotive phrases used. Do I sensor me responses? Or should I be amused and have some fun too? I have decided to do all three by offering two commentaries; one which takes O'Regans's paper seriously and I also …

Cultural Tourism In Austria - Empirical Warning Signs Against Implicitly Setting Cultural Tourism And City Tourism Equal, Sara Dolnicar, Walter Ender

Faculty of Commerce - Papers (Archive)

Kulturlourismus beschaftigt tourism research and tourism development since many decades. Many concepts and classifications, surveys and studies have emerged, and yet it seems more stable einige'sehr prejudices ilber to give KultUltourismus. One of these, though hardly explicit. is pronounced, but usually implicitly but resonates is the fact and that Kulturlourismus Stadtetourismus are equated, or at least a broad vetfilgen ilber Oberschneidungsbereich. this impHzite Hypothesis is examined below, using an empirical data set. In the course of this debate kulturlouristische a priori Segments of the terms of their socio-demographic Qsterreichischen Sommerlourismus and behavioral variables characterized.

(Article written in German)