Digital Commons Network^™

Towards Executive Information Systems Adoptions By Knowledge Workers: An Extension Of The Technology Acceptance Model To Account For Social-Cultural Factors, Emmanuel Ikart

Faculty of Commerce - Papers (Archive)

In recent years a number of organisations have implemented executive information systems (EIS) in order to improve the performance gains on their executives’ job. Although the use of EIS is important to executives, majority of executives are unwilling to use EIS because of their design failures. By using social factors, habits and facilitation conditions variables from Triandis’ framework, this paper extends the Technology Acceptance Model (TAM) to derive useful variables to address the problem of the low usage of EIS by executives. This paper reports on the research in progress in Australia on the adoption and usage of EIS by …

Social Marketing Communication In A Multicultural Environment: Practical Issues And Theoretical Contributions From Cross-Cultural Marketing, Gary I. Noble, Michael Camit

Faculty of Commerce - Papers (Archive)

Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various ethnic groups’ languages. However, little is understood about the issues beyond translation that confront practitioners adapting mainstream campaigns.

This article presents a case study analysis of work undertaken by the New South Wales Multicultural Health Communication Service (MHCS). The Service’s core activity is adaptation of social marcoms campaigns for use …

Are You Selling The Right Colour? A Cross-Cultural Review Of Colour As A Marketing Cue, Mubeen M. Aslam

Faculty of Commerce - Papers (Archive)

Should a marketer adopt a pancultural or a culture-specific approach in using colour in marketing? This paper reviews the psychological and sociocultural associations and meanings of colour(s) in a cross-cultural marketing perspective, and outlines its role as a marketing cue. It is argued that a cross-cultural perspective of colour research and application is imperative for developing global marketing strategies, and the cultural values, marketing objectives and desired customer relationship levels would dictate the choice of colour in corporate and marketing communications in the 21st Century. IdentifYing appropriate colour-culture clusters also facilitates the development of a colour theory in marketing.

A Theory-Based Model For The Study Of Executive Information Systems Adoption By The Top-Level Managers, Emmanuel M. Ikart

Faculty of Commerce - Papers (Archive)

In recent years, a number of organisations have invested heavily in executive information systems (EIS) in order to improve the performance gains of their executives’ roles. Although executives presided over and authorised investment in EIS projects to support their roles, the majority of executives are unenthusiastic about using EIS because of the design flaws and failures of these systems. Studies by Nandhakumar and Jones (1997), McBride (1997) and recently Ditsa (2003) have suggested that the root of the success or failure of EIS can be attributed to social, cultural and organisational factors rather than technical factors alone. To address the …