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Articles 151 - 157 of 157
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Inventory Ordering Decisions Over The Product Life Cycle, Matthew J. Seiler
Inventory Ordering Decisions Over The Product Life Cycle, Matthew J. Seiler
Honors Theses
This report will link two key business concepts together. It will first examine the characteristics of different inventory replenishment systems used by purchasing managers. Second, it will bring the marketing phenomenon of the product life cycle into the picture. The varying demand patterns found in a typical product life cycle curve will become test data for a simulation exercise to determine which of four ordering models yield the lowest combination of holding and ordering costs. The costs related to holding finished good inventories account for a large portion of a firm's total cost structure (Adam and Ebert, 1989). To stay …
The Value Of Subliminal Advertising To The Modern Marketer, Bruce Peckover
The Value Of Subliminal Advertising To The Modern Marketer, Bruce Peckover
Honors Theses
This paper provides an evaluation of the arguments and evidence advanced supporting and denying the effectiveness of various subliminal techniques used in advertising. These practices supposedly influence consumer behavior by subconsciously altering attitudes or preferences toward products. While researchers offer some marginal evidence of subliminal stimuli influencing like/dislike reactions, the marketing relevance of the evidence remains to be documented. This investigation examines the history, use, legality, and value of subliminal advertising to the marketer. A thorough discussion of each of these points is made with reference to documented sources. The intent of this paper is not to deny the existence …
The Attitudes Of Illinois Petroleum Jobbers About The Marketing Of Propane, Dale E. Houston
The Attitudes Of Illinois Petroleum Jobbers About The Marketing Of Propane, Dale E. Houston
Honors Theses
The study considers several hypotheses: the percentage of Illinois petroleum jobbers marketing propane will increase due to the fact that propane sales increase profitability, the Illinois propane market is expanding because it is less expensive than gasoline, fuel oil sales are decreasing because propane furnace installation is cheaper than oil furnaces, and propane furnaces are less expensive to maintain and operate.
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
Honors Theses
The purpose of this study is to identify the attitudes of the National Food Brokers Association Members in the East North Central states about women working in the food brokerage positions of retail sales representative, sales supervisor, and sales manager. This study examines three hypotheses: (1) The small percentage of women in these positions is due to unawareness of the job titles and opportunities available, (2) The small percentage of women in these positions is due to the fact that top management believes male employees are more effective in relating to principles than women, and, (3) The small percentage of …
The General Manager, "The Man In The Middle", David Dombrowski
The General Manager, "The Man In The Middle", David Dombrowski
Honors Theses
This paper explores the contemporary purpose and function of the General Manger's position on a baseball team, as well as addressing some historical events that contributed to this present role. By examining these events, one can gain insight into the increased responsibility that has been thrust upon the General Manager, and the eventual delegation of these duties as the responsibilities multiplied.
Television Advertising And Children, Vince Delange
Television Advertising And Children, Vince Delange
Honors Theses
Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.
A Study Of The Utility And Validity Of Earnings Forecasts, Michael P. Howell
A Study Of The Utility And Validity Of Earnings Forecasts, Michael P. Howell
Honors Theses
According to William J. Casey, the past Chairman of the Securities and Exchange Commission, and recently appointed Under Secretary of State and Economic Affairs, forecasting should be the first and most important priority of all areas of management and public accounting. Only large institutional investment corporations have had access to such "useful" information when needed. Consequently, large investors are able to make more objective and intelligent investment decisions. A recent study determined that few investment corporations veritably have access to pertinent internal forecasting models. In fact, when interviewed, many executives claimed that even if they could procure such information, they …