Digital Commons Network^™

Internet Retailing: Back To The Future, Julie E. Francis, Lesley White

Faculty of Commerce - Papers (Archive)

This is an exciting era where academics are well positioned to cut through the hype and get down to the business of establishing Internet retailing as a distinct, credible and productive domain. Arguably, a critical step in advancing involves pausing to reflect on the emergence of other domains and capitalising on the power of hindsight to pre-emptively address undesirable patterns that risk being repeated. Towards this end, the conditions under which services marketing emerged as a domain in its own right are considered relative to the current state of Internet retailing. This highlights that just as services were once considered …