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University of Wollongong

University of Wollongong in Dubai - Papers

2012

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Student Perception Of Study At International Branch Campuses: Implication For Educators And College Managers, Stephen Wilkins, Melodena Stephens Balakrishnan Jan 2012

Student Perception Of Study At International Branch Campuses: Implication For Educators And College Managers, Stephen Wilkins, Melodena Stephens Balakrishnan

University of Wollongong in Dubai - Papers

It is widely accepted that in any service industry it is the customer who defines service quality, so it is logical for researchers and practitioners to research the customer perspective. The international branch campus has emerged as a popular form of transnational higher education but to date little research has been undertaken on student attitudes, beliefs and experiences, other than the student feedback evaluations conducted by institutions. This quantitative study employed a survey questionnaire to investigate student perceptions of study at international branch campuses in the United Arab Emirates (UAE), the country which hosts the largest number of branch campuses …


Global: Are Branch Campuses Serving Students Well?, Stephen Wilkins, Melodena Stephens Balakrishnan Jan 2012

Global: Are Branch Campuses Serving Students Well?, Stephen Wilkins, Melodena Stephens Balakrishnan

University of Wollongong in Dubai - Papers

The academic literature and professional journals both reveal no shortage of criticisms of the international branch campus. Yet each year more branches are established around the world, and existing campuses continue to expand. So it seems that there must be a demand for these campuses. But how well are they actually serving students? It is interesting that the growth of student numbers at international branch campuses does not seem to have affected enrolments at the home campuses of Western universities. This implies that branch campuses have found a new, additional demand for higher education.


How Well Are International Branch Campuses Serving Students?, Stephen Wilkins, Melodena Stephens Balakrishnan Jan 2012

How Well Are International Branch Campuses Serving Students?, Stephen Wilkins, Melodena Stephens Balakrishnan

University of Wollongong in Dubai - Papers

The academic literature and professional journals both reveal no shortage of criticisms of the international branch campus. Yet, each year, more branches are established all around the world, and existing campuses continue to expand. So, it seems that there must be a demand for these campuses. But how well are they actually serving students? It is interesting that the growth of student numbers at international branch campuses does not seem to have affected enrollments at the home campuses of Western universities. This implies that branch campuses have found a new, additional demand for higher education.