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Marketing Wine To Millennials, Deborah C. Fowler, Celia D. Henley, Jingxue Yuan, Betty L. Stout, Ben K. Goh
Marketing Wine To Millennials, Deborah C. Fowler, Celia D. Henley, Jingxue Yuan, Betty L. Stout, Ben K. Goh
International CHRIE Conference-Refereed Track
The purpose of this study was to assess Millennials’ habits and preferences for wine as they come of age. This paper focuses on the first and fourth stage of a four-stage study conducted during the spring of 2009. About forty percent of the 104 informants were male and sixty percent were female. All of the informants were college educated and the majority (96%) were Caucasian. Informants completed a marketing survey addressing the purchasing habits, taste preferences including which style of wines respondents prefer; and product cues they use when making selections. Informants also compared four bottles of wine, two pinot …
Assessing Cultural Tourism Development: A Case Study Of Indianapolis, Naoko Yamada, Linda R. Brothers, Suosheng Wang
Assessing Cultural Tourism Development: A Case Study Of Indianapolis, Naoko Yamada, Linda R. Brothers, Suosheng Wang
International CHRIE Conference-Refereed Track
Indianapolis undertook the Cultural Tourism Initiative in 2002 to advance the cultural and tourism environment of the city. This study assessed the resulting impact of cultural tourism development in Indianapolis from stakeholders’ viewpoints: members at key cultural institutions, tourism professions, and community. The findings revealed that the assessment varied among stakeholders. The respondents from key institutions perceived the initiative was successful with some limitations, while those from tourism professions considered its performance level relatively low, and those from the community viewed it as positive. Marketing focus may be altered to community members during an economic downturn.
The Interactive Effects Of Colors On Visual Attention And Working Memory: In Case Of Images Of Tourist Attractions, Dae-Young Kim
The Interactive Effects Of Colors On Visual Attention And Working Memory: In Case Of Images Of Tourist Attractions, Dae-Young Kim
International CHRIE Conference-Refereed Track
The paper explores the role that color can influence people’s visual attention and working memory through a computer-based experiment. With the assumption that there are trade-offs between attention/ memory, and loading tasks which create distractions (e.g., tasking/working people cannot afford to pay attention to other objects, and no tasking people would more pay attention to the objects), the study examines the effects of colors on people’s visual attention and the relevance of attention to retention of working memory by performing a dual-task experiment called the box shooting test. The results show that the color effect shows significant differences on working …
Customer Mood And Service Quality Evaluation Of Tour Operations, Fang Meng, Ercan Sirakaya-Turk
Customer Mood And Service Quality Evaluation Of Tour Operations, Fang Meng, Ercan Sirakaya-Turk
International CHRIE Conference-Refereed Track
The purpose of this research is to examine the moderating effect of tourists’ moods on service evaluation of tour operations and overall trip satisfaction. The study used a sample of Germany tourists who traveled to the Mediterranean region of Turkey. The overall hypothesis of the paper is that tourists’ assessments of service and satisfaction may not be free of bias, but may depend on the emotional state (such as mood) during the evaluation stage. The findings of the study are consistent with extant literature in the area in that a tourist’s mood does influence his/her response to tour operations and …
Medical Tourism: Outsourcing Of Healthcare, Maryam Khan
Medical Tourism: Outsourcing Of Healthcare, Maryam Khan
International CHRIE Conference-Refereed Track
Medical tourism is growing and diversifying on a global scale. A recent trend shows that people from developed countries are traveling to developing countries for affordable healthcare. The objective of this study was to examine whether the growth in medical tourism will eventually lead to the outsourcing of U.S. healthcare services. The findings show that as long as people in developed countries lack affordable healthcare, medical tourism will continue to grow. There is already an outsourcing of manufacturing, technology and service related jobs. If the U.S. healthcare maintains its status quo it is highly possible that healthcare services may also …
Estimating The Impact Of Free-Play Coupons Value On Players' Slot Gaming Volumes, Eunju Suh
Estimating The Impact Of Free-Play Coupons Value On Players' Slot Gaming Volumes, Eunju Suh
International CHRIE Conference-Refereed Track
This study reports the results of a field experiment that assessed the relationship between free-play coupon value and a player’s slot wagering volume. Customers in the player database of a Las Vegas hotel casino were assigned to either a $50 free-play incentive (control offer) or a $100 free-play incentive (experimental offer). Results indicated little effect of free-play coupon value on slot gaming volumes. Furthermore, the estimated net cash flow per player by coupon value indicated that a $50 incentive was more profitable than a$100 offer. These findings imply that a higher incentive value is not necessarily more effective than a …
A Predictive Model Of Behavioral Intention To Spa Visiting: An Extended Theory Of Planned Behavior, Soo Hyun Kim, Seunghyun Kim, Chang Huh, Bonnie Knutson
A Predictive Model Of Behavioral Intention To Spa Visiting: An Extended Theory Of Planned Behavior, Soo Hyun Kim, Seunghyun Kim, Chang Huh, Bonnie Knutson
International CHRIE Conference-Refereed Track
Spa is one of the fastest-growing market segments in the hospitality and tourism industry, but little attention has been paid to consumers’ perceived benefits and motivational influences. An aim of the predictive model testing was to examine consumers’ behavioral intention to spa visiting, by applying the extended theory of planned behavior. The theoretical model of spa visiting was tested and confirmed via Structural Equation Modeling (SEM). Data was collected from athletic club members via a field survey. Results indicated that “perceived behavioral control,” “past experience,” and “spiritual wellness” appeared to be significant predictors to behavioral intention to spa visiting. Marketing …
Effects Of Narrative Vs. Non-Narrative Message On Attitudes And Memory: Comparison Of Implicit And Explicit Attitude Measures, Dae-Young Kim, Zhijian Chen
Effects Of Narrative Vs. Non-Narrative Message On Attitudes And Memory: Comparison Of Implicit And Explicit Attitude Measures, Dae-Young Kim, Zhijian Chen
International CHRIE Conference-Refereed Track
With the presumption that reading narratives helps to transform information search into a pleasant experience, an increasingly wide range of applications of narrative techniques has been developed in marketing and communication fields. This research explores the effects of narrative messages by employing two different types of attitude measures (i.e., explicit vs. implicit). The results of the study show that there are no statistical mean differences of between narrative and non-narrative messages in term of attitudes, but message effects are significant in short-term memory. This study is anticipated to have the potential to enhance our understanding of implicit and explicit attitudes, …
An Analysis Of The Performing Arts Consumer: Developing Market Segments By Using Chaid, Sung Hee Park, Chang Huh
An Analysis Of The Performing Arts Consumer: Developing Market Segments By Using Chaid, Sung Hee Park, Chang Huh
International CHRIE Conference-Refereed Track
This study explored how the interaction between performing arts consumers’ characteristics and art-related experiences were associated with out-of-state and/or out-of-country performing arts attendance. A decision tree was developed using Exhaustive CHAID. Data were collected through an online survey of E-club members of the Wharton Center for Performing Arts at Michigan State University. This study focused on the heavy consumers, who represented approximately 30% of the performing arts market and accounted for over 50% of actual spending on tickets. The results identified important predictors and distinguished viable five segments. Chi-square tests and one-way ANOVAs were conducted to examine significant differences among …
Consumer Perceptions Of Sustainability In The Lodging Industry: Examination Of Sustainable Tourism Criteria, Stuart E. Levy, Philippe Duverger
Consumer Perceptions Of Sustainability In The Lodging Industry: Examination Of Sustainable Tourism Criteria, Stuart E. Levy, Philippe Duverger
International CHRIE Conference-Refereed Track
While the lodging industry has recognized the importance of engaging in corporate social responsibility (CSR), most hotel CSR efforts focused on sustainable development are oriented towards environmentally-oriented practices. This study examines consumer perceptions of CSR from a more holistic perspective of sustainability, utilizing the recently developed Global Sustainable Tourism Criteria. Findings reveal that while hotel green efforts impact key marketing outcomes such as satisfaction, retention, positive word of mouth, and price premiums, higher level constructs including respect for heritage and community are suggested to mediate the relationship between these green efforts and the marketing outcomes, implying a hierarchy of effects. …
Assessing Differences In Word Use In Online User Generated Travel Reviews Across Hotel Segments, Betsy Bender Stringam, John Gerdes
Assessing Differences In Word Use In Online User Generated Travel Reviews Across Hotel Segments, Betsy Bender Stringam, John Gerdes
International CHRIE Conference-Refereed Track
The traditional hotel rating systems have largely been replaced by traveler comment systems found on travel related Internet sites. This study seeks to examine the words used in 60,648 online comments by travelers when rating hotels. This study differs from prior research in its focus on the differences in comments between hotel segments. Specifically this study stratifies the data by hotel segment, comparing and contrasting the word use in online travel rating comments. The study found differences in both word use between the hotel segments, and patterns across the hotel segments in the words used in traveler comments when rating …
Influence Of Physical Environment On Disconfirmation, Customer Satisfaction, And Customer Loyalty For First-Time And Repeat Customers In Upscale Restaurants, Kisang Ryu, Heesup Han
Influence Of Physical Environment On Disconfirmation, Customer Satisfaction, And Customer Loyalty For First-Time And Repeat Customers In Upscale Restaurants, Kisang Ryu, Heesup Han
International CHRIE Conference-Refereed Track
This study proposed a conceptual model to examine how customers’ perceptions of physical environment influence disconfirmation, customer satisfaction, and customer loyalty for first-time and repeat customers in upscale restaurants. Using a structural equation modeling analysis, this study showed that facility aesthetics, lighting, layout, and social factors had significant effects on disconfirmation. Moreover, disconfirmation had direct influences on customer satisfaction and customer loyalty. Customer satisfaction also positively influenced customer loyalty. Finally, the impacts of facility aesthetics, lighting, service product, and social factors on disconfirmation significantly differed between first-timers and repeaters. The implications for academic researchers and marketing practitioners were discussed.