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Measuring And Explaining Competitiveness In The Context Of Small Island Destinations, Robertico R. Croes
Measuring And Explaining Competitiveness In The Context Of Small Island Destinations, Robertico R. Croes
Faculty Scholarship and Creative Works
This study measures and explains competitiveness among small island destinations. Current measures of competitiveness do not respond to the special needs of small island destinations. An alternative measurement suggests a more suitable Tourism Competitiveness Index (TCI), and through the application of panel regression analysis, tracks the most important factors affecting competitiveness among island destinations. The findings imply likelihood that more expensive destinations obtain a larger share of regional tourism revenues. The study concludes that providing a high-quality product may allow destinations to become and remain competitive.
Ecotourists' Loyalty: Will They Tell About The Destination Or Will They Return?, Manuel Antonio Rivera, Robertico R. Croes
Ecotourists' Loyalty: Will They Tell About The Destination Or Will They Return?, Manuel Antonio Rivera, Robertico R. Croes
Faculty Scholarship and Creative Works
The objective of this study is to investigate the impact of price, value, satisfaction, quality, and performance on the ecotourists' loyalty towards the destination. By using an attitudinal approach, loyalty is conceptualised by analysing the post-purchase decision-making of the ecotourists (intent to return or recommend). The analysis is based on 454 on-site surveys collected from ecotourists visiting the Galapagos Islands in Ecuador. The results from path analysis indicate that ecotourists are not likely to return but are willing to recommend the destination. The findings suggest that the Galapagos Islands might be perceived as an iconic destination and considered a ‘once …
Quick Articles: Embedding Federated Search Into The Opac, Josh Greben, Athena Hoeppner
Quick Articles: Embedding Federated Search Into The Opac, Josh Greben, Athena Hoeppner
Faculty Scholarship and Creative Works
No abstract provided.
The Value Of Destination Loyalty: Myth Or Reality?, Robertico R. Croes, Amir Shani, Andrew Walls
The Value Of Destination Loyalty: Myth Or Reality?, Robertico R. Croes, Amir Shani, Andrew Walls
Faculty Scholarship and Creative Works
Given the growing appeal of the concept of destination loyalty in tourism marketing, it is highly important to investigate the travel expenditures of loyal vs. non- or less loyal visitors. Adopting the behavioral approach to loyalty, this study examines the spending patterns of visitors to Kissimmee-St. Cloud, while comparing between the different loyalty segments: no previous visit, one previous visit, and multiple visits. The analysis is based on an intercept survey conducted by the Kissimmee-St. Cloud Convention and Visitors Bureau∗ (KSCVB, 2006), which yielded a sample of 4,301 visitors. In contrast to the prevalent concept, the results show that first …