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University of Central Florida

Theses/Dissertations

1985

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An Investigation Of Effectiveness Of Three Methods Of Presentation Of Celebrity Endorsers On Product Recall And Product Image In Print Advertising, Christina. Mayers-Drumm Jan 1985

An Investigation Of Effectiveness Of Three Methods Of Presentation Of Celebrity Endorsers On Product Recall And Product Image In Print Advertising, Christina. Mayers-Drumm

Retrospective Theses and Dissertations

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