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University of Central Florida

Dick Pope Sr. Institute Publications

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White Paper Series Submission Guidelines, Dick Pope Sr. Institute For Tourism Studies Jan 2009

White Paper Series Submission Guidelines, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

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Economic Impact Analysis Of The Tourism Industry, Robertico R. Croes May 2008

Economic Impact Analysis Of The Tourism Industry, Robertico R. Croes

Dick Pope Sr. Institute Publications

The tourism industry in Osceola County has undergone some significant changes over the past ten years. The inventory of the accommodation sector increased by more than 20%; the industry became more diversified and complex by a greater number of timeshare properties in the area, the emergence of vacation homes as a prominent market segment and the emergence of convention hotels. The continuing evolution of the tourism industry has kept it a significant player in the economic landscape of the county. The analysis considered the local tourism industry from the perspective of both direct impacts (i.e. employment, value-added and government revenues …

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What Makes That Employee So Good? Identifying The Characteristics Of High Performance Hourly Employees In The Theme Park And Attraction Industry, Ady Milman Jul 2002

What Makes That Employee So Good? Identifying The Characteristics Of High Performance Hourly Employees In The Theme Park And Attraction Industry, Ady Milman

Dick Pope Sr. Institute Publications

Following the September 11th, 2001 events, the United States has seen the first decline in employment expansion in over a decade. The services industry lost 111,000 jobs, mainly in travel-related businesses like hotels (46,000) and auto services (13,000), in particular auto rental agencies and parking services (U.S. Department of Labor, 2001). The hospitality industry, like many other sectors of the service industry is faced with the challenge of recruiting and retaining employees. Employment in the theme park and attraction industry is not an easy task. Human resource professionals are challenged on a daily basis with unique task of recruiting, selecting, …

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Hotel 2001 Wage And Benefit Survey, Dick Pope Sr. Institute For Tourism Studies Jul 2001

Hotel 2001 Wage And Benefit Survey, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

During the summer months of 1994 through 2001, the Rosen School of Hospitality Management's Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida has conducted a survey of Central Florida hospitality industry properties regarding wage rates and employee benefits. This ongoing project has been sponsored by the Hotel Human Resource Association of Central Florida and has been supported by the Central Florida Hotel and Lodging Association. This comprehensive study solicits and reports data on wages and benefits from 410 hospitality organizations covering 120 occupational/hourly job titles and 47 management/supervisory positions. It also requests data on 29 …

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Hotel: 2000 Wage And Benefit Survey, Stephen M. Lebruto, Steven W. Thornburg Jul 2000

Hotel: 2000 Wage And Benefit Survey, Stephen M. Lebruto, Steven W. Thornburg

Dick Pope Sr. Institute Publications

During the summer months of 1994 through 2000, the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida has conducted a survey of Central Florida hospitality industry properties regarding wage rates and employee benefits. This ongoing project has been sponsored by the Hotel Human Resource Association of Central Florida and has been supported by the Central Florida Hotel Motel Association. This comprehensive study solicits and reports data on wages and benefits from 353 hospitality organization covering 120 occupational/hourly job titles and 46 management/supervisory position. The first final report in 1994 summarized data from 32 companies. The …

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Wage And Benefit Survey, 1998, Stephen M. Lebruto, E. Taylor Ellis Jan 1998

Wage And Benefit Survey, 1998, Stephen M. Lebruto, E. Taylor Ellis

Dick Pope Sr. Institute Publications

During the summer months of 1994, 1995, 1996, 1997, and 1998, the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida has conducted a survey of Central Florida hospitality industry properties regarding wages paid and employee benefits. This five year project has been sponsored by the Hotel Human Resource Association of Central Florida and has been supported by the Central Florida Hotel Motel Association. This comprehensive study solicits and reports data on wages and benefits from 364 hospitality organizations covering 119 occupational/hourly job titles and 45 management/supervisory positions. The first final report in 1994 summarized data …

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Central Florida Hotel Personnel Association Wage And Benefit Survey 1996, Stephen M. Lebruto Aug 1996

Central Florida Hotel Personnel Association Wage And Benefit Survey 1996, Stephen M. Lebruto

Dick Pope Sr. Institute Publications

During the summer months of 1994, the Dick Poe Sr. Institutes for Tourism Studies at the University of Central Florida conducted a survey of Central Florida hotel properties regarding wages paid and employee benefits. The project was sponsored by the Central Florida Hotel Personnel Association and supported by the Central Florida Hotel and Motel Association. This comprehensive study solicited 293 hotels for data on wages and benefits on 118 occupational/hourly job titles and 34 management/supervisory positions. The final report, summarizing data from 32 hotels and companies was mailed to all participating properties on August 24, 1994. The Central Florida Hotel …

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Central Florida Hotel Personnel Association Wage And Benefit Survey, 1995, Stephen M. Lebruto Jun 1995

Central Florida Hotel Personnel Association Wage And Benefit Survey, 1995, Stephen M. Lebruto

Dick Pope Sr. Institute Publications

During the summer months of 1994, the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida conducted a survey of Central Florida hotel properties regarding wages paid and employee benefits. The project was sponsored by the Central Florida Hotel Personnel Association and supported by the Central Florida Hotel and Motel Association. This comprehensive study solicited 293 hotels for data on wages and benefits on 118 occupational/hourly job titles and 34 management/supervisory positions. The final report was mailed to all participating properties on August 24, 1994. The Central Florida Hotel Personnel Association contracted again with the Dick …

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Dick Pope, Sr. Institute For Tourism Studies: History, Objectives And Activities, Dick Pope Sr. Institute For Tourism Studies May 1994

Dick Pope, Sr. Institute For Tourism Studies: History, Objectives And Activities, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

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Holiday Inn Maingate Guest Survey: May 1993, Dick Pope Sr. Institute For Tourism Studies May 1993

Holiday Inn Maingate Guest Survey: May 1993, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The primary goal of this study was to evaluate the current guest experiences at the Holiday Inn Maingate, and to assess the appeal of proposed changes in the hotel's public areas and guest rooms. More specifically, the study's goals included the following: 1. Obtain a demographic profile of the hotel guests. 2. Obtain a profile of the hotel guests' travel behavior and current trip characteristics. 3. Assess guest awareness of the hotel's public areas and available services. 4. Assess guest utilization level and perceived importance of the hotel's public areas and available services. 5. Assess guests' appeal of the proposed …

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The Image Of Central Florida As A Vacation Destination, Dick Pope Sr. Institute For Tourism Studies Jan 1991

The Image Of Central Florida As A Vacation Destination, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

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End Time Ministries International Christian Museum: Religious Theme Park Marketing Study, Dick Pope Sr. Institute For Tourism Studies Jan 1991

End Time Ministries International Christian Museum: Religious Theme Park Marketing Study, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

Overall, the majority of the survey respondents were interested in visiting a religious theme park or attraction. Approximately two-thirds of the sample expressed interest in visiting a religious theme park in Central Florida upon hearing a brief and general description of the concept. The proportion of respondents interested in visiting the park increased after respondents were told more about what the park would include, that no effort would be made to convert anyone from one religion to another, and that the park would not be involved with any television evangelist. Finally, after learning that the park would be a Christian …

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Wet N' Wild Summer Nights Impact Study, Dick Pope Sr. Institute For Tourism Studies Sep 1990

Wet N' Wild Summer Nights Impact Study, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

1. The median party size of visitors to Wet N' Wild's Summer Night was four. This was consistent in both phases of the survey. 2. Over one third of the respondents decided to come to the Summer Nights event on the day of their visit, one quarter decided a day prior, and one quarter decided 2-7 days prior to their visit. 3. Slightly more than one half of the respondents entered the park after 5 P.M. citing the half price admission and convenient time as their primary motivation for coming in the evening. Only a small proportion of the respondents …

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Wet N' Wild Marketing Study: In Park Survey, Dick Pope Sr. Institute For Tourism Studies Jun 1990

Wet N' Wild Marketing Study: In Park Survey, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

A sample of 300 visitors to Wet N' Wild were interviewed during the month of June, 1990.

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The U.S. Travel Market To Spain: Perceptions Of U.S. Residents Who Have Never Visited Spain, Dick Pope Sr. Institute For Tourism Studies Jun 1990

The U.S. Travel Market To Spain: Perceptions Of U.S. Residents Who Have Never Visited Spain, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The major objective of this study was to identify and understand the image of Spain as a tourist destination among experienced European travelers who had never visited Spain. The study also identified the demographic characteristics, travel behavior, and exposure to promotion and advertising about Spain of U.S. residents who had never visited Spain.

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Wet N' Wild Marketing Study: Off-Site Survey, Ady Milman Jun 1990

Wet N' Wild Marketing Study: Off-Site Survey, Ady Milman

Dick Pope Sr. Institute Publications

1. Almost one half of the respondents were somewhat familiar with Wet N' Wild while more than one third were unfamiliar. Compared to May 1990 survey, a larger proportion of the respondents (20%) were very familiar with Wet N' Wild. 2. The majority of the respondents (87%) had never visited Wet N' Wild. One half of June respondents who had visited the park, went there within the past two years. About 40% had visited the park over five years ago. 3. The admission fee to Wet N' Wild was perceived to be $15. The park was perceived to appeal more …

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Government Of Spain U.S. Market Study, Ady Milman Jan 1990

Government Of Spain U.S. Market Study, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among experienced U.S. residents who traveled to foreign destinations. In particular, the discussions focused on the the image of Spain as a vacation destination and the variables that influence the choice of Spain as a vacation destination. The methodology used was to start each discussion by introducing broad issues of vacation travel, travelling to foreign destinations, and incrementaly narrow down to a full discussion of the Spanish Tourist Product.

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Spain As A Vacation Destination: Perceptions Of United States Residents, Ady Milman Jan 1990

Spain As A Vacation Destination: Perceptions Of United States Residents, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify significant perceptions about Spain from Los Angeles residents who traveled to Spain and other foreign destinations. In particular, the discussions focused on the image of Spain as a vacation destination, their experiences there, motivation to travel to Spain, and exposure to promotion in the Los Angeles area. The methodology used was to start each discussion by introducing broad issues of vacation travel, traveling to foreign destinations, and incrementally narrow down to a full discussion about Spain as a vacation destination.

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Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman Aug 1989

Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.

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Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman Aug 1989

Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman

Dick Pope Sr. Institute Publications

1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The …

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Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman Jun 1989

Wet N' Wild Marketing Study Part Ii: In Park Survey, Ady Milman

Dick Pope Sr. Institute Publications

1. The majority of the respondnets had not been to Wet N' Wild previously. 2. Most respodents decided to visit the park a day prior to, or on the day of their visit. 3. Repondents were influenced to visit the park by brochures, their previous experience with Wet N' Wild, and word of mouth recommendations. 4. The most frequently used facilities were the Wave Pool, Raging Rapids, and Lazy River. 5. Most respondents purchased food and beverage in the park and were quite satisfied with quality, prices, and service. Over one third of the respondents visited the Surf Shop and …

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Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies Jan 1989

Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate …

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Church Street Station's Train Ride To Mount Dora: Focus Groups Of Central Florida Residents, Tourists, And Convention Delegates, Ady Milman Jan 1989

Church Street Station's Train Ride To Mount Dora: Focus Groups Of Central Florida Residents, Tourists, And Convention Delegates, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents, tourists, and convention delegates with regard to a new train ride attraction between Orlando and Moutn Dora. In particular, the discussion focused on the appeal of the new attraction to these three groups and their suggestions for features to present on this unique ride.

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Church Street Station Train Excursion Market Study, Ady Milman Jan 1989

Church Street Station Train Excursion Market Study, Ady Milman

Dick Pope Sr. Institute Publications

The following are the main findings of this study: 1. All respondents expressed a relativitly high interest in taking the new train attraction when it opens. Eighty eight percent of the local residents, ninety one percent of convention delegates and ninety five percent of tourists, said that they will probably or definitely take the ride. 2. Respondents were willing to pay an admission fee of $15.00 (local residents) to pay $23.00 (tourists) for the round trip. 3. The train ride was perceived to appeal to all market segments: young and old, with our without children, tourists and locals, males and …

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Tourism Barometer Ii, Dick Pope Sr. Institute For Tourism Studies Sep 1988

Tourism Barometer Ii, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The Tourism Barometer II forecasts generated for the first and second quarters of 1989 foresee an increase of 11.11% and 9.44%, respectively. The increase could be attributed to a few factors. First, some of the air carriers have reduced the air fares previously increased in the Fall of 1988, and offered special promotional fares for the first quarter of 1989.

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Watermania 1988 Marketing Survey Part I: In-Park Visitor Study, Ady Milman Sep 1988

Watermania 1988 Marketing Survey Part I: In-Park Visitor Study, Ady Milman

Dick Pope Sr. Institute Publications

The primary objective of the study was to analyze the existing and potential market of Watermania in order to increase visitor attendance and improve the park's attractiveness. The findings were also used for comparison with a similar study conducted in the summer of 1987. To meet this end, a sample of the park visitors was interviewed and was asked to express their attitudes toward the park and its features. Socio demographic and travel characteristics were also collected to identify specific groups who had more favorable attitudes toward the park. In particular, the research objectives were: A. To identify socio-demographic characteristics …

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The Usa Travel Market To Spain, Ady Milman May 1988

The Usa Travel Market To Spain, Ady Milman

Dick Pope Sr. Institute Publications

The following is a summary of the main findings of the above research: 1. Visitation to Spain For Americans, Spain is a relatively unvisited destination. Close to three fourths of American overseas travelers have never visited Spain . Of those who visited, three fourths visited Spain for vacation purposes . Two thirds of American visitors did not use tour packages . 2. Interest in visiting Spain (in the next three years) The interest in visiting Spain is high. Sixty two percent of sampled overseas travelers expressed an interest in visiting Spain in the next three years. Assuming a 4% national …

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The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies Jan 1988

The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.

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United States Travelers To Spain: Perceptions Of Spain As A Vacation Destination By First Time Travelers, Ady Milman Jan 1988

United States Travelers To Spain: Perceptions Of Spain As A Vacation Destination By First Time Travelers, Ady Milman

Dick Pope Sr. Institute Publications

PRE-TRIP PERCEPTIONS ABOUT SPAIN: Respondents agreed that: Spaniards are warm, cordial, and charming; that Spain is a warm destination; that Spain has a large variety of quality arts and crafts for sale; that the shopping in Spain is no longer a bargain; and that a visit to Spain should last between two and three weeks. Respondents disagreed that : Spaniards are dishonest people; that there is hardly any night life in Spain; that Spanish food is similar to Mexican food in the United States; that Spanish people are like Hispanic people in the United States; that Spain is a fascist …

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Orlando's New Tourism Promotion Slogan: Concept Testing, Dick Pope Sr. Institute For Tourism Studies Jan 1988

Orlando's New Tourism Promotion Slogan: Concept Testing, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The main objective of this research proposal is to provide an in-depth analysis of potential new tourism promotion slogans for Orlando. The study will explore the attitudes, perceptions and preferences of Central Florida's tourists with regard to a few proposed slogans (by an advertising agency) OR a few sogans that will be generated by the tourists themselves. A few selected slogans will be tested quantitatively through personal interviews of tourists.

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