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Selected Works

2016

Advertising

Articles 1 - 3 of 3

Full-Text Articles in Entire DC Network

The-State-Of-Advertising-And-Mass-Media-Where-Are-We-Headed-2165-7912-S2-003.Pdf, Elizabeth Thomas Feb 2016

The-State-Of-Advertising-And-Mass-Media-Where-Are-We-Headed-2165-7912-S2-003.Pdf, Elizabeth Thomas

Elizabeth Thomas

In early October 2016, the editor-in-chief of The Wall Street
Journal sent a memo to employees that said, in part, “every story
should be as short as it needs to be”. The following week Dow Jones,
which owns The Journal, announced an impending newsroom review
that would contain “cost-management initiatives”. On October 21,
2016, the Journal employees received another memo stating that it
was looking for a “substantial” number of staffers to take buyouts,
intimating that layoffs would follow. That’s a tough blow for a scion of
American journalism since 1889. With print advertising dropping at an
alarming rate, we …

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Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman Jan 2016

Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman

Pamela K. Morris

Culture and language are intertwined. Metaphors, based on culture, are ubiquitous in thinking and communication. As social artifacts reflecting culture, advertising messages provide an opportunity to compare metaphors in different nations. Goals of this article are to understand how and why advertisers use metaphors and how they differ across countries, as well as how cultural characteristics are used to create compelling ad messages. Using a content analysis of 87 French, German, Italian, Dutch, and American magazine advertisements, this study examines metaphor usage and cultural attributes from four culture-bound product groups: food and beverage, automobiles, insurance/finance, and personal care.

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Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris Jan 2016

Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris

Pamela K. Morris

From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?

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