Digital Commons Network^™

The-State-Of-Advertising-And-Mass-Media-Where-Are-We-Headed-2165-7912-S2-003.Pdf, Elizabeth Thomas

Elizabeth Thomas

Review Of Autonomy By Andrew Snodden, William Simkulet

William Simkulet

Philosophers have various reasons to be interested in individual autonomy. Individual self-rule is widely recognized to be important. But what, exactly, is autonomy? In what ways is it important? And just how important is it? This book introduces contemporary philosophical thought about the nature and significance of individual self-rule.

Conceptualizing Beauty: A Content Analysis Of U.S. And French Women's Magazine Advertisements, Pamela Morris, Katharine Nichols

Pamela K. Morris

Although beauty is a major industry, it is elusive and based on culture. The purpose of this investigation is to expand the idea of female beauty beyond physical characteristics through an exploration of women’s magazine advertisements from France and the United States. Over 570 ads from ten women’s fashion magazines are content analyzed. Among the major findings is that American publications consist of more hair care and makeup products than in France, in contrast, French magazines include more ads for lotions and perfumes. In terms of tone, people in American publications show more smiles, while people in France are more …

Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman

Pamela K. Morris

Culture and language are intertwined. Metaphors, based on culture, are ubiquitous in thinking and communication. As social artifacts reflecting culture, advertising messages provide an opportunity to compare metaphors in different nations. Goals of this article are to understand how and why advertisers use metaphors and how they differ across countries, as well as how cultural characteristics are used to create compelling ad messages. Using a content analysis of 87 French, German, Italian, Dutch, and American magazine advertisements, this study examines metaphor usage and cultural attributes from four culture-bound product groups: food and beverage, automobiles, insurance/finance, and personal care.

Driving Gender: An Analysis Of U.S. Auto Ad Visuals 1925-2005, Pamela K. Morris

Pamela K. Morris

Advertising has been found to be not only a reflection of society, but also the basis for living amongst a group of people. The images in advertisements especially provide ideas and standards for acceptable behavior, social norms and values specific to men and women. Studying advertisement visuals can illuminate power relations in culture. This approach to feminist theory takes a look at how women and others are used to sell products and how these depictions illuminate power. A framework using cultural, communication and feminist theories is constructed to build an approach for reviewing advertising messages. Focus is on visuals of …

Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris

Pamela K. Morris

From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?