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Preferred Information Channels And Source Trustworthiness: Assessing Communication Methods Used In Florida's Battle Against Citrus Greening, Ricky Telg, Tracy Irani, Paul Monaghan, Christy Chiarelli, Michael Scicchitano, Tracy Johns

Journal of Applied Communications

The purpose of this study was to examine the perceived source credibility, as viewed by Florida citrus growers, of state and national agricultural organizations associated with containing the plant disease called citrus greening. This study sought to determine the types of information that agricultural opinion leaders received from these agriculture organizations. In late 2007, three focus groups were conducted at county Cooperative Extension Service offices in three major areas of citrus production. The number of participants ranged from four to six for a total of 15. Growers were asked about their awareness and understanding of citrus greening; management practices; cooperation …