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Articles 1 - 13 of 13
Full-Text Articles in Entire DC Network
Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble
Young Mothers’ Trust Of Celebrities And Influencers For Food Safety And Nutrition Information, Quisto Settle, Linnea Harvey, Taylor Ruth, Joy N. Rumble
Journal of Applied Communications
Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints …
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
Journal of Applied Communications
Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed …
Navigating Transparent Pork Production: Analyzing Visual Attention Of The Maschhoffs Website, Nellie Hill, Maggie Elliot, Courtney Meyers
Navigating Transparent Pork Production: Analyzing Visual Attention Of The Maschhoffs Website, Nellie Hill, Maggie Elliot, Courtney Meyers
Journal of Applied Communications
When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop …
The Money Scripts Related To The Use And Trust Of Investment Advice, Travis L. Sholin, Han Na Lim, Miranda Reiter, Efthymia Antonoudi, Meghaan Lurtz
The Money Scripts Related To The Use And Trust Of Investment Advice, Travis L. Sholin, Han Na Lim, Miranda Reiter, Efthymia Antonoudi, Meghaan Lurtz
Journal of Financial Therapy
This study examines the association between four money scripts (i.e., money avoidance, money worship, money status, and money vigilance) and the use of investment advice and trust in that advice from a variety of sources (i.e., family and friends, financial software, financial professionals, and one’s own research). Using primary data, we found that money avoidance was negatively associated with trust in professional financial advice. Money worship is positively associated with receiving investment advice from financial software and doing one’s own research. Money status was negatively associated with trusting one's own research. Money vigilance was positively associated with using a financial …
A Mixed-Methods Comparison Of Self-Reported And Conversational Trust In Science, Joy N. Rumble, Yu-Lun Wu, Kelsey Tully, Taylor K. Ruth, Jason D. Ellis Ph.D., Alexa J. Lamm
A Mixed-Methods Comparison Of Self-Reported And Conversational Trust In Science, Joy N. Rumble, Yu-Lun Wu, Kelsey Tully, Taylor K. Ruth, Jason D. Ellis Ph.D., Alexa J. Lamm
Journal of Applied Communications
The development of science and technology highly relies on public trust in science. However, previous studies have shown that the public trust may vary across different scientific issues. This research explored how the public trust in science varied between a general and context specific environment. A convergent mixed-methods design was conducted. The results indicated participants’ self-reported general trust in in science did not change significantly between two measures. However, in conversation four major themes related to distrust were revealed. Future research is recommended to further explore how trust in science evolves in conversation and among different contexts.
Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble
Journal of Applied Communications
Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in …
Examining Consumers' Trust In The Food Supply Chain, Chadelle R.H. Robinson, Taylor K. Ruth, R.G. "Tre" Easterly Iii, Fayth Franzoy, Jay Lillywhite
Examining Consumers' Trust In The Food Supply Chain, Chadelle R.H. Robinson, Taylor K. Ruth, R.G. "Tre" Easterly Iii, Fayth Franzoy, Jay Lillywhite
Journal of Applied Communications
Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production …
Developing Instructional Skills: Perspectives Of Feedback In Student Teaching, Noelle Won, Kimy Liu, Debra Bukko
Developing Instructional Skills: Perspectives Of Feedback In Student Teaching, Noelle Won, Kimy Liu, Debra Bukko
Networks: An Online Journal for Teacher Research
Feedback is essential for the transformation and development of new teachers. This action research study explored perceptions of feedback givers/receivers in the development of essential teaching skills in a new co-teaching model. Outcomes informed programmatic changes to teacher education trainings and protocols. The research team included teacher education faculty, including the program leader (author 1), faculty (author 2) and K-12 teacher leader (author 3). Student teachers (6), cooperating teachers (7), and university supervisors (3) participated in semi-standard interviews and close-ended surveys. Responses were analyzed for feedback content, frequency, timing, effectiveness, reception and application. Three key components of the feedback process …
Building Blocks Of Effective Leadership, Katherine Frank, Kristi Haik, Royce Smith
Building Blocks Of Effective Leadership, Katherine Frank, Kristi Haik, Royce Smith
Academic Chairpersons Conference Proceedings
Three individuals will share their perspectives about mentoring and guidance within academia. They will discuss how the networking, questioning and formation of feedback opportunities in their relationships have contributed to their evolution as administrators—from department chair to provost.
Perceptions Of Trust: Communicating Climate Change To Cattle Producers, Ricky W. Telg, Lisa Lundy, Cassie Wandersee, Saqib Mukhtar, David Smith, Phillip Stokes
Perceptions Of Trust: Communicating Climate Change To Cattle Producers, Ricky W. Telg, Lisa Lundy, Cassie Wandersee, Saqib Mukhtar, David Smith, Phillip Stokes
Journal of Applied Communications
The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three …
Public Knowledge And Trust Of Agricultural And Natural Resources Organizations, Quisto Settle, Joy N. Rumble, Keelee Mccarty, Taylor K. Ruth
Public Knowledge And Trust Of Agricultural And Natural Resources Organizations, Quisto Settle, Joy N. Rumble, Keelee Mccarty, Taylor K. Ruth
Journal of Applied Communications
The public lacks knowledge and connectedness to agriculture and natural resources in the United States, leading to a need for effective communications from agricultural and natural resources organizations. Trust is an integral component of communications, but it is not well understood how the public trusts the various organizations communicating agricultural and natural resources issues. The study evaluated non-profit, for-profit, and governmental organizations. A survey was conducted of a representative sample of the U.S. population to assess the public’s awareness, knowledge, and trust of organizations and their communications. The highest number of respondents was aware and knowledgeable of governmental organizations, except …
Improving Communication In Agbiotech Projects: Moving Toward A Trust-Centered Paradigm, Obidimma Ezezika, Justin Mabeya
Improving Communication In Agbiotech Projects: Moving Toward A Trust-Centered Paradigm, Obidimma Ezezika, Justin Mabeya
Journal of Applied Communications
Communication with end users about agricultural biotechnology does not necessarily lead to commensurate adoption of biotech crops. Agbiotech communication implies challenges like disagreement between proponents and opponents of genetically modified (GM) technology and media influence on public opinion, both of which can negatively impact public trust in, and thus adoption of, biotech crops. We argue that communication strategies for introducing biotech crops should focus on building and fostering trust between project partners developing biotech crops and the community they intend to serve to facilitate effective adoption of the crops. Strategies should include a combination of knowledge dissemination; early and continuous …
Preferred Information Channels And Source Trustworthiness: Assessing Communication Methods Used In Florida's Battle Against Citrus Greening, Ricky Telg, Tracy Irani, Paul Monaghan, Christy Chiarelli, Michael Scicchitano, Tracy Johns
Preferred Information Channels And Source Trustworthiness: Assessing Communication Methods Used In Florida's Battle Against Citrus Greening, Ricky Telg, Tracy Irani, Paul Monaghan, Christy Chiarelli, Michael Scicchitano, Tracy Johns
Journal of Applied Communications
The purpose of this study was to examine the perceived source credibility, as viewed by Florida citrus growers, of state and national agricultural organizations associated with containing the plant disease called citrus greening. This study sought to determine the types of information that agricultural opinion leaders received from these agriculture organizations. In late 2007, three focus groups were conducted at county Cooperative Extension Service offices in three major areas of citrus production. The number of participants ranged from four to six for a total of 15. Growers were asked about their awareness and understanding of citrus greening; management practices; cooperation …