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Tweeting With Authority: Identifying Influential Participants In Agriculture-Related Water Quality Twitter Conversations, Ashlan E. Wickstrom, Annie R. Specht
Tweeting With Authority: Identifying Influential Participants In Agriculture-Related Water Quality Twitter Conversations, Ashlan E. Wickstrom, Annie R. Specht
Journal of Applied Communications
In August 2014, Toledo, Ohio, experienced a dangerous algae bloom that led to a citywide water ban. News media coverage of the incident was widespread, as was social media conversation. Opinion leadership has been linked to news media agenda setting, and social media users are capable of generating considerable social influence within the sphere of their social networks. To better understand the dynamics of the conversation—especially as it pertained to agriculture—both during and after the water ban, the researchers used a social media analysis platform to identify high-influence Twitter users who participated in water-quality discussions about the Toledo water ban. …
Communicating Climate Change: A Qualitative Study Exploring How Communicators And Educators Are Approaching Climate-Change Discussions, Katie Rohling, Cassie Wandersee, Lauri M. Baker, Peter Tomlinson
Communicating Climate Change: A Qualitative Study Exploring How Communicators And Educators Are Approaching Climate-Change Discussions, Katie Rohling, Cassie Wandersee, Lauri M. Baker, Peter Tomlinson
Journal of Applied Communications
The scientific community has come to the conclusion that the climate is changing, but the existence of climate change continues to be rejected or doubted, creating communication challenges for professionals. The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing the discussions about climate change with agricultural producers. Semi-structured phone interviews were conducted to address terminology usage, challenges encountered, overcoming challenges, and utilization of social media when educating and communicating about climate change. Responses from professionals indicated: 1) they do not avoid using the term “climate change” but are concerned about …