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Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Journal of Applied Communications
Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Journal of Applied Communications
This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, …
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Journal of Applied Communications
Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the …
A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart
A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart
Journal of Applied Communications
On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers …
Community-Based Grazing Marketing: Barriers And Benefits Related To The Adoption Of Best Management Practices In Grazing Systems, Audrey E. H. King, Lauri M. Baker, Peter J. Tomlinson
Community-Based Grazing Marketing: Barriers And Benefits Related To The Adoption Of Best Management Practices In Grazing Systems, Audrey E. H. King, Lauri M. Baker, Peter J. Tomlinson
Journal of Applied Communications
Environmental impacts of less than optimal grazing management choices can be intense and widespread. Improved communication of responsible grazing practices known as best management practices (BMPs) may increase adoption of these practices and increase sustainability of grazing systems. Community-based social marketing (CBSM) is a tool that can be used by communicators to generate behavior changes. This strategy emphasizes the identification of barriers to goal behaviors and the development of strategies to overcome them. This study sought to identify barriers and benefits associated with the adoption of grazing BMPs. Barriers identified include water availability and quality, and leasing and renting land. …
Tweeting With Authority: Identifying Influential Participants In Agriculture-Related Water Quality Twitter Conversations, Ashlan E. Wickstrom, Annie R. Specht
Tweeting With Authority: Identifying Influential Participants In Agriculture-Related Water Quality Twitter Conversations, Ashlan E. Wickstrom, Annie R. Specht
Journal of Applied Communications
In August 2014, Toledo, Ohio, experienced a dangerous algae bloom that led to a citywide water ban. News media coverage of the incident was widespread, as was social media conversation. Opinion leadership has been linked to news media agenda setting, and social media users are capable of generating considerable social influence within the sphere of their social networks. To better understand the dynamics of the conversation—especially as it pertained to agriculture—both during and after the water ban, the researchers used a social media analysis platform to identify high-influence Twitter users who participated in water-quality discussions about the Toledo water ban. …
Communicating Climate Change: A Qualitative Study Exploring How Communicators And Educators Are Approaching Climate-Change Discussions, Katie Rohling, Cassie Wandersee, Lauri M. Baker, Peter Tomlinson
Communicating Climate Change: A Qualitative Study Exploring How Communicators And Educators Are Approaching Climate-Change Discussions, Katie Rohling, Cassie Wandersee, Lauri M. Baker, Peter Tomlinson
Journal of Applied Communications
The scientific community has come to the conclusion that the climate is changing, but the existence of climate change continues to be rejected or doubted, creating communication challenges for professionals. The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing the discussions about climate change with agricultural producers. Semi-structured phone interviews were conducted to address terminology usage, challenges encountered, overcoming challenges, and utilization of social media when educating and communicating about climate change. Responses from professionals indicated: 1) they do not avoid using the term “climate change” but are concerned about …
A Review Of Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks), Courtney D. Gibson
A Review Of Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks), Courtney D. Gibson
Journal of Applied Communications
A Book Review of Likeable Social Media by D. Kerpen
Success Secrets Of The Social Media Marketing Superstars, Corey Duysen
Success Secrets Of The Social Media Marketing Superstars, Corey Duysen
Journal of Applied Communications
Book Review: Success Secrets of the Social Media Marketing Superstars by Mitch Meyerson.