Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

PDF

Georgia Southern University

2023

Discipline
Keyword
Publication
Publication Type

Articles 31 - 60 of 1273

Full-Text Articles in Entire DC Network

Real But Fictional: A Research Agenda Of Virtual Influencers For Brand Communications In Social Media Marketing, Lei Huang Dec 2023

Real But Fictional: A Research Agenda Of Virtual Influencers For Brand Communications In Social Media Marketing, Lei Huang

Journal of Applied Marketing Theory

With the rise of virtual influencers (VIs) and their impacts on influencer marketing, this paper proposes a future research paradigm on how to develop brand communication strategies through a novel understanding of VIs from both the consumer and company perspectives. Built on the parasocial interaction theory and the human brand theory, six propositions aim to provide research guidelines for influencer and social media marketing by leveraging the use of VIs in a brand-consumer relationship. The theoretical and managerial implications are also discussed.


Flow With Compassion, Kay Coates, Jessica Garner Nov 2023

Flow With Compassion, Kay Coates, Jessica Garner

Library Faculty Presentations

No abstract provided.


Faculty Senate Agenda, Georgia Southern University, Faculty Senate Nov 2023

Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.


Midweek Memo, Georgia Southern University Nov 2023

Midweek Memo, Georgia Southern University

Midweek Memo

Applaud

Remember

Share

Experience

You May Have Heard


The George-Anne Inkwell Edition, Georgia Southern University Nov 2023

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.


Robert Joe Jones Nov 2023

Robert Joe Jones

African American Funeral Programs, Willow Hill Heritage & Renaissance Center, Bulloch County, Georgia

No abstract provided.


Diversity Of Choral Festival Literature And The Selection Process, Abigail L. Mcmichen Nov 2023

Diversity Of Choral Festival Literature And The Selection Process, Abigail L. Mcmichen

Honors College Theses

In music education, festival events are a chance to receive feedback from experts in the field. Often, these events have literature lists from which directors are required to choose literature for the event. With choral festivals being so prevalent in music education, the literature lists provided to choral music educators have a major impact on young singers. Literature selection can be intense for choral music educators who decide what factors to consider when selecting literature. The purpose of this study was to explore and analyze the diversity of choral literature through analysis of the Georgia LGPE list while also gaining …


Caesar Jones Nov 2023

Caesar Jones

African American Funeral Programs, Willow Hill Heritage & Renaissance Center, Bulloch County, Georgia

No abstract provided.


Clarence (Steven) Jones Nov 2023

Clarence (Steven) Jones

African American Funeral Programs, Willow Hill Heritage & Renaissance Center, Bulloch County, Georgia

No abstract provided.


The George-Anne Deep Dive, Georgia Southern University Nov 2023

The George-Anne Deep Dive, Georgia Southern University

The George-Anne Newsletters

No abstract provided.


The George-Anne Inkwell Edition, Georgia Southern University Nov 2023

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.


Donnell Jones Nov 2023

Donnell Jones

African American Funeral Programs, Willow Hill Heritage & Renaissance Center, Bulloch County, Georgia

No abstract provided.


Addressing The Unmentionable At The Circulation Desk: An Unlikely Library Partnership For An Often-Overlooked Cause: Period Equity, Jessica Garner Nov 2023

Addressing The Unmentionable At The Circulation Desk: An Unlikely Library Partnership For An Often-Overlooked Cause: Period Equity, Jessica Garner

Library Faculty Presentations

The role of libraries at universities has grown over the years in surprising ways to improve service to the academic and student community. One such surprising change came from a project aimed at decreasing period poverty. The Period Equity Movement (PEM) was created in collaboration with the university’s Office of Student Wellness and Health Promotion through funding that came from a $48,000 Sustainability Fee grant and other internal funding. The grant specifically focused on purchasing reusable products such as menstrual cups and fabric pads and organic disposable tampons and pads. The Access Services Department became an impactful partner in this …


Reversing The Downward Curve: When Is Progressive Discipline Necessary And How To Focus On Positive Improvement And Retention Within An Access Services Department?, Kay Coates, Jessica Garner Nov 2023

Reversing The Downward Curve: When Is Progressive Discipline Necessary And How To Focus On Positive Improvement And Retention Within An Access Services Department?, Kay Coates, Jessica Garner

Library Faculty Presentations

A challenge that many leaders face in Access Services is managing employee relations. A team with high morale will be well-functioning, collegial, and more likely to represent the library positively. What is a leader to do when they notice a slow degenerative change in morale or when a department has become toxic? This is when clearly defined progressive discipline can be used as a tool to guide a department back on track. Progressive discipline should not be punitive especially if it incorporates a sense of belonging steeped in DEI. Using positive discipline techniques that reinforce connectedness, team spirit, and genuine …


The George-Anne Daily, Georgia Southern University Nov 2023

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.


Midweek Memo, Georgia Southern University Nov 2023

Midweek Memo, Georgia Southern University

Midweek Memo

Applaud

Remember

Share

Experience

You May Have Heard


The George-Anne Daily, Georgia Southern University Nov 2023

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.


The George-Anne Daily, Georgia Southern University Nov 2023

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.


The George-Anne Inkwell Edition, Georgia Southern University Nov 2023

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.


The Automated Wheelchair, Jonathan Doksa Kamba Ngoyi Nov 2023

The Automated Wheelchair, Jonathan Doksa Kamba Ngoyi

Honors College Theses

Automation refers to the use of technology to execute tasks through programmed instructions and automated control mechanisms to ensure accurate execution. This minimizes human involvement and encompasses various fields, including business process automation. A notable form of automation is assistive technology, which refers to any device or software that enhances individuals' learning, communication, or overall functionality. This can range from advanced tools like computers to simpler aids like walking sticks. Assistive technology aims to promote inclusivity and participation, particularly among individuals with disabilities, the elderly, and those with non-communicable diseases.

The Automated Airport Wheelchair is a culmination of prior projects …


The George-Anne Reflector Magazine Newsletter, Georgia Southern University Nov 2023

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

Reflector Newsletter

No abstract provided.


Do Animals Deserve Moral Consideration?, Philosopher's Discussion Group Nov 2023

Do Animals Deserve Moral Consideration?, Philosopher's Discussion Group

The Philosopher's Stone

  • Do Animals Deserve Moral Consideration?


The George-Anne Inkwell Edition, Georgia Southern University Nov 2023

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.


The George-Anne Deep Dive, Georgia Southern University Nov 2023

The George-Anne Deep Dive, Georgia Southern University

The George-Anne Newsletters

No abstract provided.


The George-Anne Daily, Georgia Southern University Nov 2023

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.


The George-Anne Daily, Georgia Southern University Nov 2023

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.


Midweek Memo, Georgia Southern University Nov 2023

Midweek Memo, Georgia Southern University

Midweek Memo

Applaud

Remember

Share

Experience

You May Have Heard


Floyd Humphries Nov 2023

Floyd Humphries

African American Funeral Programs, Willow Hill Heritage & Renaissance Center, Bulloch County, Georgia

No abstract provided.


Cora Hunter Nov 2023

Cora Hunter

African American Funeral Programs, Willow Hill Heritage & Renaissance Center, Bulloch County, Georgia

Handwritten obituary. Can only make out a few words, no dates.


The George-Anne Inkwell Edition, Georgia Southern University Nov 2023

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.