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Japanese Global Companies: The Shift From Multinationals To Multiculturals, Naoki Kameda

Global Advances in Business Communication

The purpose of this paper is to present a new paradigm of culture and society within the context of global management, introducing the concept of a “multi-cultural company” instead of a “multinational company.” Globalization and multi-polarization of consumer markets are expanding in the world. The well-documented cases of both the BRICS and MINTS+V countries illustrate this new and borderless trend. Two further examples beyond these two point to a future trend. First, the Islamic market is expanding with a little over two billion people, its consumers backed up by the Islamic financial system. The second example comes with the ever-increasing …