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Beggars Can't Be Choosers Or The Refugee As A Moral Agent?, Pamela Cartier Allen
Beggars Can't Be Choosers Or The Refugee As A Moral Agent?, Pamela Cartier Allen
Electronic Theses and Dissertations
This project considers the ways in which the dominant discourse on refugees might reinforce the negative impacts or limit the positive impacts of aid. Care for refugees is a difficult task that takes place in a discourse that begins with numerical calculi, a language that expresses ambivalence about our obligations for this category of persons, fear of their collective identity, and a deep ceded notion of refugees as an object of concern, a worthy cause, a growing problem, and a burden that must be shared.
What we choose to do for and about refugees emerge from our present awareness (knowledge) …
Enhancing Publicity And Promotion: Applying Gerard Hauser's Theory Of Reticulate Public Spheres To Encourage Discourse For Integrated Marketing Communication (Imc), Stephanie Selker
Electronic Theses and Dissertations
Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing methods, it remains unclear as to how it can be utilized to reengage public spheres and revive the reputations of marketing functions as a whole. This project applies Gerard Hauser's theory of reticulate public spheres to IMC in order to encourage discourse between marketing professionals and consumers. Hauser's model depends on members of insider and outsider communities to enhance …