Digital Commons Network^™

Rhetorical Privilege: Entitlement, Control, And The Disruption Of Shared Discourse, Marc Grandillo

Electronic Theses and Dissertations

This project seeks to explore a concept that I call rhetorical privilege, an occurrence that develops within a particular population of individuals who exhibit an elevated sense of self, demanding exclusive accommodation or recognition for unearned accomplishment. Commonly known as entitlement, this mentality is often associated with younger generations that have been raised in an environment that engenders an attitude of control. Equipped with the misguided notion that all aspects of their lives may be personally determined, individuals carry this same assumption into communicative encounters. My contention is that the contemporary rhetorical speaker-audience relationship, understood to be built upon “a …

Integrated Marketing Communication As A Discourse: A Problem With Integration, Rana Ramadan

Electronic Theses and Dissertations

Integrated Marketing Communication as a Discourse: A Problem with Integration examines integration within Integrated Marketing Communication (IMC) scholarship in light of Jürgen Habermas’s discourse ethics and related communication ethics literature. Integration is a notion with dual meanings: one is technical, and the other philosophical. Technical integration is a perception management strategy that has been received as the competitive advantage for marketing communication for decades. Habermas’s philosophical/social integration is a communicative act that transmits culturally stored knowledge. It contextualizes norms in an appropriate theoretical framework, and it controls behaviors and personality structures. At the heart of IMC theory is an ambition …

Reconstructing The War In Iraq: Post-9/11 American War Fiction In Dialogue With Official-Media Discourse, Ashley Kunsa

Electronic Theses and Dissertations

This project examines American-authored Iraq War fiction within the context of public discourse. Given that modern, industrialized warfare is as much created by and through official-media discourse as represented by it, fictional accounts of Iraq exist not outside or separate from this discourse but rather in a dynamic, continually evolving relationship with it. The three texts explored in this study—Ben Fountain’s Billy Lynn’s Long Half Time Walk (2012), David Abrams’ Fobbit (2012), and Phil Klay’s Redeployment (2014)—thus do more than merely represent the war experience: operating always in conversation with how the war has been constructed, the novels and stories …

The Megaphone Of The Soul: Resistance Of Fraudulent Technological Idolization By Recognizing The Power Of Human Choice In Media Ecology, Richard L. Talbert

Electronic Theses and Dissertations

Humans naturally communicate, but choose to use tools. They use them to make sense of things, even to their own detriment and the detriment of others. These tools often receive the attention, instead of the human interaction. Aristotle's notion of humans as social animals has been carried into media ecology scholarship by Arendt, Burke, Ellul, Mumford, Postman, and Ricoeur. Social media scholarship has often focused on the tool and how it affects humanity. However, a phenomenological approach is necessary, as humans communicate with or without these tools. This approach will follow multiple steps. The first is through an understanding of …

Going Viral: A Critical, Post-Structural Exploration Of Feminist Culture Jamming As Cultural Therapeutic, Leah Boisen

Electronic Theses and Dissertations

Using a discursive framework informed by critical theory and post-structural philosophy (particularly via the works of Michel Foucault and Judith Butler), this dissertation proposes the existence of pathology at both individual and cultural levels. Shifting away from the language of social problems, I propose that the pervasive and harmful ideology of patriarchy promulgated through discourse constitutes not just a problem, but a cultural sickness. Calling for a revised understanding of the relationship between culture and individual, and a new respect for the powerfully constitutive role of discourse, I argue that many of the common symptom patterns and problems we treat …

Beyond The Brandopolis: A Communicative Approach To City Promotion And Marketing, Kasey Clawson Hudak

Electronic Theses and Dissertations

A review of current city branding literature indicates that unsuccessful attempts at city branding appear to rely on creating static, flashy, and often idealized images of a city. Such marketing efforts may result in a "brandopolis," or images that may not reflect a city's true identity. This dissertation supplements current city branding literature by exploring how stakeholders' discourses form, enhance, and communicate a city's image. The consideration of a communicative approach to the promotion of city images, from a humanities perspective grounds stakeholders' experiences of the city in their communicative practices. This grounded communicative approach to city marketing offers marketers …

Beggars Can't Be Choosers Or The Refugee As A Moral Agent?, Pamela Cartier Allen

Electronic Theses and Dissertations

This project considers the ways in which the dominant discourse on refugees might reinforce the negative impacts or limit the positive impacts of aid. Care for refugees is a difficult task that takes place in a discourse that begins with numerical calculi, a language that expresses ambivalence about our obligations for this category of persons, fear of their collective identity, and a deep ceded notion of refugees as an object of concern, a worthy cause, a growing problem, and a burden that must be shared.

What we choose to do for and about refugees emerge from our present awareness (knowledge) …

Enhancing Publicity And Promotion: Applying Gerard Hauser's Theory Of Reticulate Public Spheres To Encourage Discourse For Integrated Marketing Communication (Imc), Stephanie Selker

Electronic Theses and Dissertations

Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing methods, it remains unclear as to how it can be utilized to reengage public spheres and revive the reputations of marketing functions as a whole. This project applies Gerard Hauser's theory of reticulate public spheres to IMC in order to encourage discourse between marketing professionals and consumers. Hauser's model depends on members of insider and outsider communities to enhance …

Political Violence In South Africa: A Case Study Of "Necklacing" In Colesberg, Sipho Mbuqe

Electronic Theses and Dissertations

This dissertation examines certain psychological dimensions and implications of political violence in general by means of a specific violent incident that took place in Colesberg, South Africa in 1985. Ms. Nokwakha Dilato was murdered by a group of people who poured gasoline over her body, placed a car tire, filled with gasoline, around her neck and shoulders, and set her alight - a practice known as "necklacing", and which became widespread during that time as a way of killing suspected or confirmed collaborators with the Apartheid regime. Three sources of data about this event were analyzed for this dissertation. First, …