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California Polytechnic State University, San Luis Obispo

2018

Business

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From Blog To Business: A Cycling Content Transition, Sean Michael Bird Jun 2018

From Blog To Business: A Cycling Content Transition, Sean Michael Bird

Journalism

The following research project discusses the transition from blog to business, when considering the shift for a platform that offers cycling content. Within the cycling industry, there are a vast array of cyclists, ranging from competitive cyclists to casual, lifestyle riders. Additionally, platforms exist for content production and businesses offer custom products; however, this divide is rarely bridged.

From a content perspective, this research project focuses on storytelling for brand promotion, storytelling for personal branding, and storytelling for social interaction. Within the cycling industry, unique content that focuses on people, places, and adventure fares well. For Everjourney, offerings include features, …


Additional Business Courses In The Cm Curriculum, Jordan A. Thrailkill May 2018

Additional Business Courses In The Cm Curriculum, Jordan A. Thrailkill

Construction Management

With the growing size of the Construction Industry, an increased knowledge and understanding of the business side of the operation is becoming more important. This study attempts to look at construction management student’s interest in adding more business topic courses into the CM curriculum and if adding more business topic courses will better prepare students for industry. Students were asked to answer six questions -five survey and one free response. These questions were designed to provide quantitative and qualitative data that would allow for an increased understanding of student interest in regards to business.

Conclusion: Results indicated that students would …