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Articles 1 - 9 of 9
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Joint Ncaa Division I And Ii National Championship Finals, Rachel D. Jacobson
Joint Ncaa Division I And Ii National Championship Finals, Rachel D. Jacobson
Master of Arts in Sport Management
The following thesis discussed a potential future event consisting of a joint National Collegiate Athletic Association (NCAA) National Volleyball Championship involving the top two Division I teams and the top two Division II teams, each playing for their own national title. Before such an event can take place, what is needed is a realistic budget, a careful marketing strategy keeping in mind the ten P's, a plan to motivate employees, a safe environment for spectators and participants, and an ethical framework for team preparation limits.
2015 6a Minnesota State High School Prep Bowl, Joe Steinert
2015 6a Minnesota State High School Prep Bowl, Joe Steinert
Master of Arts in Sport Management
The Minnesota State High School League (MSHSL) is in charge of all high school athletics in the state of Minnesota. The MSHSL is in charge of putting on tournaments and championship games for all high school sports. This paper focuses on the 2015 high school football championship game for section 6A. Within this paper are seven chapters about the MSHSL and the 6A championship game called the Prep Bowl. The seven chapters are history of the MSHSL, introduction to the 2015 Prep Bowl game, a marketing plan around the 6A Prep Bowl game, proper ways to retain high end coaches, …
2018 Super Bowl, Tony Dehler
2018 Super Bowl, Tony Dehler
Master of Arts in Sport Management
This paper is dedicated to the Super Bowl that will be held in Minneapolis, Minnesota in February of 2018. It introduces the organization responsible for the planning of the event, the event itself; as well as describes the venue in which the game will be played. The paper also includes marketing strategies for the event, suggestions to minimize risks, methods to manage employees, and discusses an ethical issue dealing with the event, as well as a personal reflection on the project and program.
Boston Marathon, Erin Basavage
Boston Marathon, Erin Basavage
Master of Arts in Sport Management
The thesis started with the first chapter introducing the Boston Athletic Association (B.A.A.) and the history within their organization. The B.A.A. mission statement and what they stand for was also represented. The second chapter describes the specific details of the Boston Marathon event. Chapter Three provided a marketing plan for the Boston Marathon. The third chapter also highlights the purpose, product, project market, position, package, price, promotion, promise, personal selling, and place. In Chapter Four a plan to motivate and retain high performance employees was explained and implemented. A risk management plan specific to the Boston Marathon made up the …
Opening Ceremony Of The Olympics, Haley Holmes
Opening Ceremony Of The Olympics, Haley Holmes
Master of Arts in Sport Management
The most competitive athletes from across the world come together every four years to battle for the gold medal. The Olympics began in 1896, in Athens, Greece, and has become a worldwide tradition ever since. Organizing the Opening Ceremony of the Olympics takes a special team, as well as many extraordinary managers, that can handle the pressure, stay positive, and communicate with the various culture and language differences. The Opening Ceremony of the Olympics has been my choice of research topic for the past eighteen months, examining all phases and the event as a whole. Cover the history, marketing plan, …
National Collegiate Athletic Association (Ncaa) Division I Men's Basketball Final Tour, Leah Mccall
National Collegiate Athletic Association (Ncaa) Division I Men's Basketball Final Tour, Leah Mccall
Master of Arts in Sport Management
Intercollegiate athletic competitions have been taking place for well over 150 years. The National Collegiate Athletic Association (NCAA) was created to oversee and regulate member school athletic competitions. The NCAA has three athletic divisions, Division I, II, and III. The NCAA currently hosts eighty-nine championships each year. This writing focuses on one of those contests, the NCAA Division I Men's Basketball Final Four. In particular, this writing focuses on the 75th Anniversary Division I Men's Basketball Final Four held in Atlanta, Georgia, in 2013. Specifically, this writing looks at what it takes to become a host city for the contest, …
2015 Major League Baseball All-Star Game, Mick Conrad Sawinski
2015 Major League Baseball All-Star Game, Mick Conrad Sawinski
Master of Arts in Sport Management
This capstone looks specifically at the planning, and execution of the 2015 Major League Baseball All-Star Game. Covering all aspects from marketing, financial planning, sports law and more, this project breaks down baseball's mid-summer classic from a professional sport management perspective.
Ncaa Fencing Championship, Zachary Moss
Ncaa Fencing Championship, Zachary Moss
Master of Arts in Sport Management
This paper examined the many aspects of planning, organizing, and managing a sporting event. Specifically, it focused on the management of the 2019 NCAA Fencing Championships utilizing Welsh-Ryan Arena at Northwestern University as the host site. Every aspect of the event is examined beginning with the organization responsible for it, going through the structure of the event itself, outlining a marketing plan for the event, analyzing the management of employees and volunteers, discussing of potential risks associated with the facility for this event, analyzing ethical concerns of the event itself, and concluding with personal reflection from the paper's author. Included …
Ncaa Division I Men's Basketball Final Four, Patrick Rydeen
Ncaa Division I Men's Basketball Final Four, Patrick Rydeen
Master of Arts in Sport Management
The capstone project analyzed and presented insight into the NCAA Division I Men's Basketball Tournament, including a view of the financing, marketing, event management, while also giving a view of a major ethical dilemma that the NCAA faces. The tournament has evolved in the over 75 years it has been played to become a leading event for the NCAA and a major factor in the infrastructure of the organization as a whole. The nature of the event, namely the size and the rotating venues, created a major need for a strong risk management plan to ensure the safety of everyone …