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Effects Of Using Visual Design Principles To Group Response Options In Web Surveys, Jolene D. Smyth, Don A. Dillman, Leah M. Christian, Michael J. Stern
Effects Of Using Visual Design Principles To Group Response Options In Web Surveys, Jolene D. Smyth, Don A. Dillman, Leah M. Christian, Michael J. Stern
Department of Sociology: Faculty Publications
In this paper, we show that in Web questionnaires verbal and visual languages can be used to create groups and subgroups of information, which influence how respondents process Web questionnaires. Following Schwarz (1996; and also Schwarz, Grayson, & Knäuper, 1998) we argue that respondents act as cooperative communicators who use formal features of the questionnaire to help guide them through the survey conversation. Using data from three Web surveys of random samples of Washington State University undergraduates, we found that when response options are placed in close graphical proximity to each other and separated from other options, respondents perceive visual …
Bio-Bibliography: Stephen James Meredith Brown (1881-1962), Michael R. Hill
Bio-Bibliography: Stephen James Meredith Brown (1881-1962), Michael R. Hill
Department of Sociology: Faculty Publications
Stephen James Meredith Brown, S.J., was born in County Down, Ireland, on 24 September 1881. He was educated at Clongowes Wood College and was ordained as a Jesuit in 1914. Brown also pursued studies at Tullabeg, Jersey, Paris, and Hastings. Teaching posts included Clongowes and University College. At the latter, he launched the post-graduate school of librarianship, serving on the faculty for 24 years. Brown founded the Central Catholic Library in 1922 and was its motive force for some four decades. He is remembered today as a major bibliographer of Irish literature.