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Concluding Athletic Careers: Post-Athletic Transitions In The Atlantic Coast Conference, Eric Sabin, Sarah Stokowski, Chris Corr, Brennan K. Berg, Michael Hutchinson Oct 2023

Concluding Athletic Careers: Post-Athletic Transitions In The Atlantic Coast Conference, Eric Sabin, Sarah Stokowski, Chris Corr, Brennan K. Berg, Michael Hutchinson

Journal of Applied Sport Management

Due to the pervasiveness of athletic role engulfment and a salient athletic identity, collegiate athletes often experience difficulties upon conclusion of their competitive athletic career. Such engulfment and fixed athletic identity are detrimental to an athlete’s post-athletic transition. Given the role of athletic department institutional members (e.g., administrators, coaches, staff) in the formative development of collegiate athletes’ lives, athletic departments occupy an integral position to assist athletes in their post-athletic transition. To examine the practices currently implemented among National Collegiate Athletic Association (NCAA) athletic departments relative to holistic athlete development, semi-structured interviews were conducted with institutional members at nine ( …


Decisions, Decisions: Analyzing College Choice Amongst Ncaa Division Ii Transfer And Non-Transfer Athletes, Eric G. Kramer Jul 2023

Decisions, Decisions: Analyzing College Choice Amongst Ncaa Division Ii Transfer And Non-Transfer Athletes, Eric G. Kramer

Journal of Athlete Development and Experience

Abstract

Many pundits and fans within college sport have exhausted an inordinate amount of time analyzing the impact of recruiting in intercollegiate athletics amidst recent regulatory changes within the National Collegiate Athletic Association (NCAA). The most recent changes to Division I transfer regulations have introduced a level of uncertainty about the future of college athletics. While these changes may garner significant attention for Division I revenue sport programs, recruiting plays a critical role in across all levels of competition (Nixon, et al., 2021). Yet, scant research has been conducted to determine which factors are most influential in an NCAA Division …


An Analysis Of Perceptions Of The Relationship Between The Athletic Director And Athletics’ Direct Reports In Ncaa Division Ii, Kelly P. Elliott, Beth Johansen, Amanda M. Siegrist Mar 2023

An Analysis Of Perceptions Of The Relationship Between The Athletic Director And Athletics’ Direct Reports In Ncaa Division Ii, Kelly P. Elliott, Beth Johansen, Amanda M. Siegrist

Journal of Applied Sport Management

The roles and responsibilities of the individual designated as the athletics’ direct report (ADR) on NCAA Division II member institution campuses are not clearly defined. The absence of clear guidelines creates the opportunity for differences in the relationships between the athletic director (AD) and the designated ADR between peer institutions. The purpose of this study was to explore the current relationship between ADs and ADRs and analyze current practices. Results indicated positive relations between ADs and ADRs on campus and that communication is key to a successful relationship. Recommendations for practitioners are discussed.


From Mission To Competition: The Experiences Of 10 Lds Missionary Student-Athletes Returning To Competition In The National Collegiate Athletic Association Division I, Matthew J. Moore, Leslee A. Fisher, Lindsey A. Miossi, Zach T. Smith, Jacob C. Jensen, May 2022

From Mission To Competition: The Experiences Of 10 Lds Missionary Student-Athletes Returning To Competition In The National Collegiate Athletic Association Division I, Matthew J. Moore, Leslee A. Fisher, Lindsey A. Miossi, Zach T. Smith, Jacob C. Jensen,

Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies

The purpose of the current study was to explore the experiences of LDS missionary student-athletes returning to competition in the National Collegiate Athletic Association (NCAA) Division I (DI). Using Consensual Qualitative Research methods (CQR; Hill, 2012) including a semi-structured interview guide, 10 DI student-athletes/returned LDS missionaries were interviewed regarding their experience (i.e., mean age of 25 years; baseball, cross-country/track and field, football, and swimming). A research team with five members constructed four domains and 16 categories representing DI student-athlete/returned LDS missionary chronological identity changes during this experience: (a) the development of an LDS missionary identity; (b) challenges associated with returning …


Mental Health Prevalence In Ncaa Division Iii Collegiate Athletes, Katelin Valster, Kristen Cochrane-Snyman, Keith Jones, Daniel Smith Mar 2022

Mental Health Prevalence In Ncaa Division Iii Collegiate Athletes, Katelin Valster, Kristen Cochrane-Snyman, Keith Jones, Daniel Smith

Journal of Athlete Development and Experience

Stressors related to academic requisites, sport participation and pressure to perform may increase college athlete risk for mental health symptoms (Cox, Ross-Stewart, & Foltz, 2017; Sudano & Miles, 2017; Yang et al., 2007). The purpose of this study was to identify the level of clinically relevant self-reported mental health symptoms in National Collegiate Athletic Association (NCAA) Division III athletes and variations based on sport participation (i.e., men’s or women’s athletics; team or individual sports) over a two-year period. A nonexperimental, trend study design was used. Data analysis included descriptive statistics, chi square test, and multivariate analysis of variance (MANOVA) which …


Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen Dec 2021

Thoughts On The Nil Era: An Introduction To The Special Issue, Marshall Magnusen

Journal of Applied Sport Management

The goal of this special issue is to inspire scholarship and spark conversation about NIL through a variety of “think pieces” from leading researchers. Sport scholars were invited to combine their expertise with creativity to craft compelling papers about NIL and how it may be interpreted through a variety of disciplinary lenses.


Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew Dec 2021

Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew

Journal of Applied Sport Management

On July 1st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …


A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd Dec 2021

A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd

Journal of Applied Sport Management

Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …


Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel Dec 2021

Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel

Journal of Applied Sport Management

Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.


College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg Dec 2021

College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg

Journal of Applied Sport Management

The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.


Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge Dec 2021

Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge

Journal of Applied Sport Management

Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …


Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon Dec 2021

Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon

Journal of Applied Sport Management

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.


How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett Dec 2021

How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett

Journal of Applied Sport Management

Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)


Differences In Ethnic And Sport Culture Salience Among College Students Participating In Ncaa And Recreational Sports, Mirella S. Jasso, Paul Nelson, Bradley Donohue, Michelle Strong, Joanna Kepka, Daniel N. Allen Feb 2021

Differences In Ethnic And Sport Culture Salience Among College Students Participating In Ncaa And Recreational Sports, Mirella S. Jasso, Paul Nelson, Bradley Donohue, Michelle Strong, Joanna Kepka, Daniel N. Allen

Spectra Undergraduate Research Journal

This study aims to (1) examine differences between Ethnic Majority (European American) and Ethnic Minority (African American, Latina/o, Asian/Asian American, Pacific Islander, and Other) student athletes’ ratings of importance of their Ethnic Culture, (2) examine differences in the importance of Sport Culture among NCAA and Recreational (i.e., Club and Intramural) student athletes, and (3) determine if Ethnic Identification and Athlete Type interact to predict the importance of Ethnic Culture and Sport Culture. Student athletes were asked to fill out a demographic questionnaire, and then rate the importance of several cultural domains (i.e. Ethnic Culture and Sport Culture) using a novel …


Cvc's Plans For Spring 2021 Dec 2020

Cvc's Plans For Spring 2021

St. Norbert Times

News

  • CVC’s Plans for Spring 2021
  • Coffee, Crafts and Conversation
  • Managing Difficult Talks at Home

Opinion

  • Is Good Enough Good?
  • My Prediction for 2021

Features

  • Circle K Club
  • A Published Alum: Jasmine Babineaux

Entertainment

  • Student Spotlight: Kodee Zarnkee
  • Music Review: My Chemical Romance
  • Higurashi When They Cry
  • Coming Soon to Netflix
  • Most Anticipated December Book Releases
  • Junk Drawer: Most Looking Forward to Over Break

Sports

  • Delayed: College Hockey
  • The Olympics Are Still On
  • Common Ice Skating Injuries
  • Implications of College Sports Cancellations


Up, Down, And All-Around: The Swirling-Transfer Collegiate Athlete Experience, Ethan Swingle, Cristobal Salinas Nov 2020

Up, Down, And All-Around: The Swirling-Transfer Collegiate Athlete Experience, Ethan Swingle, Cristobal Salinas

Journal of Athlete Development and Experience

Intercollegiate athletics have become an integral part of campus life (Denhart, Villwock, & Vedder, 2010; Mixon & Trevino, 2005; Shulman & Bowen, 2001), and have grown exponentially in the resources universities put forth to participate in this extracurricular activity (Clotfelter, 2011). One of the biggest evolutions of intercollegiate athletics has been the collegiate athlete transfer phenomenon (Cooper & Hawkins, 2014); however, little research has been conducted on transfer collegiate athletes, or the transfer collegiate athlete experience. As such, the purpose of this instrumental case study was to discover and describe the experiences and perceptions of swirling-transfer collegiate athletes at Athletic …


Student Wins Valley Pitch Contest Nov 2020

Student Wins Valley Pitch Contest

St. Norbert Times

News

  • Student Wins Valley Pitch Contest
  • Our Fragile Democracy: A Conversation
  • Music, Movements and Manhood
  • Fr. Gregory Boyle Talks Love, Tenderness

Opinion

  • The Road to Voting Rights For All
  • When Does a Coach Cross the Line
  • Why Are You Here?
  • In-Person vs. Online College
  • The Internal Struggle of Politics
  • Top Mental Health Apps of 2020

Features

  • SNC Goes Green with Eco Club
  • A Fond Farewell to Hessica Horton

Entertainment

  • Student Spotlight
  • Book Review: “180 Seconds” by Jessica Park
  • Three Music Artists For Late Fall and Early Winter
  • Hypnosis Mic - Division Rap Battle - Rhyme Anime
  • Weekly Review of “The …


Covid-19 Brings Campus Changes Sep 2020

Covid-19 Brings Campus Changes

St. Norbert Times

News

  • COVID-19 Brings Campus Changes
  • Remembering George Floyd
  • SNC Students March for Veterans
  • SNC Launches Respect Initiative
  • Norbert’s Ninth Semester
  • So Long, Farewell: Commencement 2020

Opinion

  • Reading Five Pages A Day
  • SNC Parent Facebook Page
  • Police Brutality: What Can We Do?
  • Dear Everyone

Features

  • Behind the Mask: New Staff at SNC
  • “CHIP”: An SNC Inspired Novel

Entertainment

  • Student Spotlight
  • Weeb Corner: “The God of High School”
  • Why You Should Watch “Pose”
  • Book Review: “Normal People” by Sally Rooney
  • Top Three Reads of the Summer
  • Coming Soon to Netflix
  • Upcoming Events
  • Junk Drawer: Favorite Movie Watched During Quarantine

Sports

  • CANCELLED: Dan …


Student-Athletes At An Historically Black University (Hbu): Examining The Relationship Between Student-Engagement On Campus And Career Situation Awareness, Gregg Rich, Kenneth Kungu, Ali Boolani Jul 2020

Student-Athletes At An Historically Black University (Hbu): Examining The Relationship Between Student-Engagement On Campus And Career Situation Awareness, Gregg Rich, Kenneth Kungu, Ali Boolani

Journal of Athlete Development and Experience

The purpose of this exploratory study was to examine the relationship between student-athletes’ engagement experiences on campus and their career situation awareness at an historically Black university (HBU) in the Southeastern United States with NCAA Division I affiliation. Data was obtained from a sample (n = 118) of female (n= 45) and male (n = 73) student-athletes using measures from the revised versions of the Student-Athlete Experiences Inventory (SAEI) and the Student-Athlete Career Situation Inventory (SACSI). One-way ANOVA, Pearson product-moment correlation tests, and t-tests were employed to analyze gender, race, year classification, and sport played effects. Following data analysis, three …


Snc Fights Covid-19 Pandemic May 2020

Snc Fights Covid-19 Pandemic

St. Norbert Times

  • News
    • SNC Fights COVID-19 Pandemic
    • Dining Services Donate Meals
    • A Night of Hope
    • Athletes React to Abrupt Season End
    • SNC’s New Hire: Title IX Coordinator
  • Opinion
    • Through the Eyes of a Knight
    • The Podomoro Technique
    • The Unanswerable Question
    • Do We Need All of This?
    • Successful Business during a Pandemic
  • Features
    • Absence and Essence
    • Adventures from Home
    • SNC Students Adopt Animals
  • Entertainment
    • Student Spotlight
    • Word Search
    • Did You Know???
    • How Disney Hurts the Film Industry
    • Best Non-Disney Animated Movies
    • Five Book Recommendations for Quarantine
    • The Future of the Film Industry
    • New on Netflix
    • Junk Drawer: Catch-up During Quarantine
    • “Parks and Rec” …


Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii Mar 2020

Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii

Journal of Applied Sport Management

This quantitative study compared the career maturity of student-athletes and non-athletes at a Division I university, and assessed career maturity differences among student-athletes. Super’s Theory of Career Development served as the theoretical framework, while the Career Maturity Inventory-Revised Attitude Scale (CMI-R/AS) was utilized to collect data. Student-athletes were found to exhibit lower levels of career maturity than non-athletes. Among student-athletes, males scored lower on career maturity than females. Additionally, those identifying more closely with their athletic identities, those with higher aspirations to play professional sports, those with stronger beliefs in the likelihood that they would play professional sports, and those …


Free Laundry To Snc Aug 2019

Free Laundry To Snc

St. Norbert Times

  • News:
    • Free Laundry to SNC
    • MMM Showcases Student Artist
    • SURFing Through Summer
    • SNC STEMS out
    • Goodbye Cable, Hello SpectrumU
    • Welcome Back
  • Opinion
    • Preserving the Paper
    • Getting Back to School
  • Features
    • Make Summer Last: Farmers Market
    • How to Start the School Year Off Right
  • Entertainment
    • Word Search
    • Student Spotlight
    • Did You Know???
    • Top 5 Summer Reads
    • New “Hunger Games” Novel Set To Release in 2020
    • The Curse of La Llorona: A Mexican Folktale
    • This Summer’s Entertainment
    • Junk Drawer: Summer Catch-Up
    • The Importance of Hasan Minhaj’s “Patriot Act”
  • Sports
    • De Pere Softball Scores
    • SNC Football: Looking Forward
    • Soccer Ready To Kick Grass …


Ncaa Division I Athletes’ Engagement In Educationally Sound Activities: A Review Of The Research, Eddie Comeaux, Rebecca E. Crandall Aug 2019

Ncaa Division I Athletes’ Engagement In Educationally Sound Activities: A Review Of The Research, Eddie Comeaux, Rebecca E. Crandall

Journal of Athlete Development and Experience

Today’s academic support centers will have to forge a more authentically responsive approach to address the needs of intercollegiate athletes in U.S. higher education. This approach must include new and different ways of thinking about all athletes and the quality of their educational experience. This article presents findings from a review of a steadily growing body of research on the benefits of educationally sound engagement activities for Division I athletes. The review indicates that participating in purposeful engagement activities enhances athletes’ personal and academic self-concept and their collective learning and communication skills. These academic-related activities for athletes are conditional on …


Identifying Athlete’S Majors And Career Aspirations: The Next Step In Clustering Research, Amanda L. Paule-Koba Mar 2019

Identifying Athlete’S Majors And Career Aspirations: The Next Step In Clustering Research, Amanda L. Paule-Koba

Journal of Athlete Development and Experience

The purpose of the study was to examine current collegiate athlete’s academic majors and identify their career plans after graduation. The goal was to see if the athlete’s academic major was congruent with their career aspirations. Previous research studies have shown that academic clustering, when 25% or more of an athletic team are in the same academic major, exists within a variety of athletic teams. However, there has not been a study done that assesses whether the athletes are majoring in disciplines that are related to their ultimate career goal. A total of 605 athletes from eight sports in the …


Keeping Safe On Campus Oct 2018

Keeping Safe On Campus

St. Norbert Times

  • News
    • Keeping Safe on Campus
    • SNC Political Life: Promoting voting
    • SNC’s Heroes Without Capes
    • Seeing Signs on Campus Plants?
  • Opinion
    • Hello, My Name Is…
    • Today, I am Angry
    • The Kavanaugh Accusations
    • Go Vote!
    • Sudoku
    • Trivia
    • “Maximum Ride”
  • Features
    • Playing for a Cure
    • Let’s talk about Title IX
  • Entertainment
    • Event Spotlight
    • Book Review: “Heretics Anonymous” by Katie Henry
    • “Game of Thrones” Spinoff Prequel
    • Classics Review: “The White Album”- The Beatles
    • Junk Drawer: Fall Films We Want to See
  • Sports
    • SNC Football Sets Record
    • Athlete Spotlight: Graceanna Tarsa
    • SNC Radio Features New Sports Talk Shows
    • Athlete Spotlight: Ben Prange
    • Bored?
    • Green Knights …


Examination Of Drinking Habits And Motives Of Collegiate Student-Athletes, Elizabeth A. Taylor, Rose Marie Ward, Robin Hardin Jan 2017

Examination Of Drinking Habits And Motives Of Collegiate Student-Athletes, Elizabeth A. Taylor, Rose Marie Ward, Robin Hardin

Journal of Applied Sport Management

Universities across the United States have reported consistently high rates of alcohol use and abuse among students during the past 20 years. The college student alcohol consumption level is considered an important public health concern. The increase in problematic drinking seems to be campus wide, but there is an understudied at-risk demographic—collegiate student-athletes. The purpose of this study is to examine student-athletes’ motives for alcohol consumption, drinking patterns, and alcohol-related negative consequences. Student-athletes (N = 283) from five Midwestern universities completed an online questionnaire assessing this behavior. Male student-athletes reported higher levels in all three categories than females. In addition, …


Sacked For Dollars: The Exploitation Of College Football Players In The Southeastern Conference, Ramsey Dahab Nov 2016

Sacked For Dollars: The Exploitation Of College Football Players In The Southeastern Conference, Ramsey Dahab

Class, Race and Corporate Power

This study seeks to answer if academic clustering occurs in the SEC and if race and field value are significant indicators of this phenomena. The academic majors players select or are steered towards may lend credence to the claim that universities possess an avenue for fast tracking an athlete’s eligibility status. At stake in college football’s competitive market are complex streams of revenue ranging from television exposure and merchandise sales to increased student applications and alumni contributions. This market places enormous pressure on SEC football programs to not only keep pace with other programs within the conference, but more importantly, …


A Qualitative Analysis Of Athletic Apparel And Equipment Sponsorship Related To Student-Athlete Recruitment, Melissa J. Davies, Katharine A. Burakowski Mar 2015

A Qualitative Analysis Of Athletic Apparel And Equipment Sponsorship Related To Student-Athlete Recruitment, Melissa J. Davies, Katharine A. Burakowski

The Qualitative Report

The purpose of this study was to extend previous literature on student-athlete college choice by examining part of the recruitment process as a precursor to student-athlete decision-making. More specifically, this exploratory study aimed to empirically examine the extent to which apparel sponsorships affect student-athlete recruitment. Semi-structured interviews were conducted with ten football players at a state-supported NCAA Football Championship Subdivision (FCS) institution in the Rocky Mountain region. An inductive approach was used in identifying three emergent themes. These themes suggest that football players at this institution did not hold the apparel and equipment sponsorship as a deciding factor for the …


Help Wanted: Building Coalitions Between African-American Student Athletes, High Schools, And The Ncaa, Patiste M. Gilmore Jan 1998

Help Wanted: Building Coalitions Between African-American Student Athletes, High Schools, And The Ncaa, Patiste M. Gilmore

Trotter Review

This essay focuses on a topic of intense debate emerging over the last several years: strategies to improve the academic preparedness of collegiate student athletes. The issue should have been resolved with the passage of Proposition 48 in 1986. This measure stipulated that first-year students who wanted to compete in intercollegiate athletics Division I institutions must meet three requirements: 1) Completion of high school core curriculum; 2) Achieve a minimum grade point average of 2.0 (on a 4.0 scale); and 3) Earn a combined score of 700 on the Scholastic Aptitude Test (SAT), or score 15 or better on the …


Sports Notes, Wornie L. Reed Jun 1990

Sports Notes, Wornie L. Reed

Trotter Review

The big-business nature of college sports is becoming increasingly apparent. Each of the four schools with basketball teams in the 1990 "Final Four" received $1,430,000, while the 64 invited teams were guaranteed at least $286,000 each. On top of this, the National Collegiate Athletic Association (NCAA) recently signed a $1 billion basketball deal with CBS television, ensuring that the take for individual schools will be greater in the future. College athletes are producing this revenue without remuneration other than their scholarships, which pale in comparison to the revenue they generate.