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Articles 181 - 203 of 203
Full-Text Articles in Entire DC Network
Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert
Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert
Atlantic Marketing Journal
Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.
Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540
Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540
Atlantic Marketing Journal
Attainment of the “trusted advisor” role for sales representatives in a complex sales environment is considered the pinnacle of buyer-seller relationships. This study also examines whether pervasive smartphone use particularly among the millennial generation has substantially altered behaviors in the form of communications in the buyer-seller relationship. Does replacement of face-to-face and direct verbal communications by impersonal technology based communications that removes verbal and non-verbal or behavioral forms of communications have an impact on perceptions of communication quality and trust building among the parties. As use of smartphones for text based communications is more prevalent among younger generations, can generational …
A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo
Atlantic Marketing Journal
The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …
Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett
Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett
Atlantic Marketing Journal
Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for …
Winter 2018, Gla Glq
Advertisement - Reasons To Join The Georgia Library Association, Gla Glq
Advertisement - Reasons To Join The Georgia Library Association, Gla Glq
Georgia Library Quarterly
No abstract provided.
Advertisement - Georgia International Conference On Information Literacy, Gla Glq
Advertisement - Georgia International Conference On Information Literacy, Gla Glq
Georgia Library Quarterly
No abstract provided.
Advertisement - The University Of Alabama Master Of Library And Information Studies Online, Gla Glq
Advertisement - The University Of Alabama Master Of Library And Information Studies Online, Gla Glq
Georgia Library Quarterly
No abstract provided.
Georgia Library Spotlight - Woodworth Consolidated Library, Yadira V. Payne
Georgia Library Spotlight - Woodworth Consolidated Library, Yadira V. Payne
Georgia Library Quarterly
No abstract provided.
From The President, Fred W. Smith
My Own Private Library: A Peek Inside The Personal Library Of A Librarian, Laura Masce Sinclair
My Own Private Library: A Peek Inside The Personal Library Of A Librarian, Laura Masce Sinclair
Georgia Library Quarterly
No abstract provided.
An Engaging Community Experience: Fayette County Public Library, Lakeisha Fleming
An Engaging Community Experience: Fayette County Public Library, Lakeisha Fleming
Georgia Library Quarterly
No abstract provided.
Reframing Anti-Plagiarism Efforts In The Academic Library, Amy Burger
Reframing Anti-Plagiarism Efforts In The Academic Library, Amy Burger
Georgia Library Quarterly
Many libraries are already engaged in anti-plagiarism efforts. This paper critically examines the prevailing mindset behind these efforts, and explores a new approach, including practical ideas for application.
Georgia Library Association - Gla 2018 Midwinter Planning Meeting Reports, Gla Glq
Georgia Library Association - Gla 2018 Midwinter Planning Meeting Reports, Gla Glq
Georgia Library Quarterly
No abstract provided.
Georgia Library Association - New Georgia Library Association Website, Sofia A. Slutskaya
Georgia Library Association - New Georgia Library Association Website, Sofia A. Slutskaya
Georgia Library Quarterly
No abstract provided.
Georgia Library Association - Coastal Georgia Library Collaborative, Vivian F. Bynoe
Georgia Library Association - Coastal Georgia Library Collaborative, Vivian F. Bynoe
Georgia Library Quarterly
The Coastal Georgia Library Collaborative celebrated the end of a successful year with a Holiday Hoopla at the Learning Commons on the Armstrong campus of Georgia Southern University. Brenda Poku became our chair and Nikki Cannon-Rech was selected as the vice-chair.
News - Digital Library Of Georgia, Mandy L. Mastrovita, Angela Stanley
News - Digital Library Of Georgia, Mandy L. Mastrovita, Angela Stanley
Georgia Library Quarterly
No abstract provided.
News - Georgia Southern University, Armstrong Campus, Kristi L. Smith
News - Georgia Southern University, Armstrong Campus, Kristi L. Smith
Georgia Library Quarterly
No abstract provided.
News - Gwinnett County Public Library, Clifford Ibarrondo
News - Gwinnett County Public Library, Clifford Ibarrondo
Georgia Library Quarterly
No abstract provided.
News - Kennesaw State University, Rita J. Spisak
News - Kennesaw State University, Rita J. Spisak
Georgia Library Quarterly
No abstract provided.
Book Review - Buildings Of Savannah, Kristi L. Smith
Book Review - Buildings Of Savannah, Kristi L. Smith
Georgia Library Quarterly
No abstract provided.
Book Review - Cardinal Hill, Kelly Holt
Book Review - Cardinal Hill, Kelly Holt
Georgia Library Quarterly
No abstract provided.
Book Review - Jimmy Carter: Elected President With Pocket Change And Peanuts, Kristine Stilwell
Book Review - Jimmy Carter: Elected President With Pocket Change And Peanuts, Kristine Stilwell
Georgia Library Quarterly
No abstract provided.