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Insights From Pennsylvania: Marketing Agritourism For The American Cider Culture, Alison E. Feeney, Antonia Price, Rachel Idacavage
Insights From Pennsylvania: Marketing Agritourism For The American Cider Culture, Alison E. Feeney, Antonia Price, Rachel Idacavage
Journal of Tourism Insights
Destinations and activities for travelers are greatly influenced by official tourism agencies that promote their local resources. Marketing for well-known places like breweries or vineyards can be straight forward, but destinations without clear descriptions can be more challenging. This paper examined how cider is defined, promoted, and marketed by official tourism websites to evaluate its potential for supporting the agritourism industry given the resurgence in craft beverages and increased public interest to purchase local products. Discrepancies between federal and state regulations of cider contribute to the public’s lack of awareness of what cider is, who can make it, and how …
Incentives To Join Associations: The Case Of Agritourism, Jing Li, Carla Barbieri
Incentives To Join Associations: The Case Of Agritourism, Jing Li, Carla Barbieri
Journal of Tourism Insights
Agritourism is a rapidly growing tourism sector due to the farmers’ need to increase their revenues and the public desire to reconnect with local food systems. Yet, agritourism development posits an additional burden to farmers who may not possess the business skills and resources required to serve visitors. In this scenario, associations emerged to provide business or technical assistance to agritourism farmers. However, these associations have been experiencing a decline of their membership body over the last decade, which is affecting the quality of their services. Although explanations on such decline are not available, it is plausible due to a …