Digital Commons Network^™

Understanding Tourism Dynamics Using Gis And Forecasting Model In Banswara District, Rajasthan, India, Viranch N. Dave, Mudit D. Mankad, Ami U. Rawal

Journal of Tourism Insights

Understanding the tourism dynamics of an area involves a rigorous literature review, interviewing the local people and experts, and visiting the sites. This also involves getting acquainted with the transport network of the area to know about the accessibility to the tourism destination, which ultimately helps in preparing a suitable plan for tourism development by creating tourist circuits. Forecasting tourism demand with the help of past data helps put a better picture in front of planners and administration so they can plan more efficiently. Thus, a proper understanding of tourism dynamics requires a holistic vision. The present study tried to …

Perception Of Islanders Towards Promotion Of Island Tourism In The State Of Goa - An Empirical Study, Antony R. Benadict Prof., Gail Bina Pires Ms

Journal of Tourism Insights

"Island Tourism" refers to the phenomenon of the development of tourism on an island that advances the establishment of family guesthouses, corporate hotels, and other related commercial areas, as well as an integration of the island's scenic spots and urban developments, which in turn can influence the island's local population growth, environmental improvement, completion of facilities, and functional upgrading (Jun Yung, 2016) It's not just the beaches that make Goa an absolute paradise, there are a few Islands in complete isolation that offers some much-needed solace away from all the humdrum from the beaches. Island tourism in Goa is one …

Customer Tipping Patterns In Hospitality Sector: A Study In Goa, Edgar Dsouza Dr.

Journal of Tourism Insights

This research delves into the complex relationship between service quality, tipping behavior, and various influencing factors within the context of the hospitality industry. By collecting data from 19 casual and fine dining restaurants in Goa, India, the study focused on frontline employees, including waiters and barmen, who regularly interacted with diners. A total of 216 questionnaires were distributed during lunch and dinner periods, capturing diners' perspectives on service quality using a 7-point Likert scale.

The results revealed significant insights into the dynamics of tipping behavior. There was a statistically significant, medium-sized positive correlation between customer service assessments and the percentage …

Factors Driving The Tourists Choice Of Alcohol And Drinkscapes: An Exploratory Study, Edgar Philip Dsouza Mr., Dayanand M.S. Dr., Nilesh Borde Dr

Journal of Tourism Insights

This study analyses the crucial dimension of variables influencing visitors' choice of drinkscapes and alcohol among those who visited Goa. This research also aims to examine the influence of tourists' knowledge and past experiences regarding alcohol consumption on the choice of alcoholic beverages and the choice of drinkscapes at tourist destinations. Respondents were asked to rate provided attributes on a 5-point Likert scale according to their preferences in selecting alcohol or drinkscapes. Four hundred and eighty-one questionnaires collected from a web-based survey at popular drinkscapes in Goa were analyzed. The research ranks attribute based on the mean values used by …

Personal Factors Influencing Us Travelers’ Sentiments Toward Travel Policies To Cuba, Carol Kline, Whitney Knollenberg, Bynum Boley, Evan Jordan

Journal of Tourism Insights

The United States and Cuba have navigated a strained political and economic relationship over the past sixty years; the tone of the relationship is in flux according to Cuban and US leadership, and most recently, COVID-19. Anticipating US travelers’ sentiments towards access to Cuba is more crucial now because of resulting policies playing out within the intersection of the shifting dynamics of the virus and the tumultuous political climate within the US. This study identified the personal factors that influence US travelers’ sentiment towards the US trade embargo and travel restrictions to Cuba. Results reveal that respondents with higher educational …

Sports Tourism In Rural Communities: Small Events, Big Impacts, Simone Silva

Journal of Tourism Insights

While the literature supports sports tourism as an effective economic development strategy, small to medium-sized rural communities often do not have the resources to promote mega sports events. This paper presents estimates of the 44^th Annual Racer Roundup College Rodeo’s economic impact. In addition to providing a case study of a relatively minor event, the aimed contribution is twofold: it offers solutions to typical challenges faced when estimating smaller-scale events’ economic impacts, and it suggests a simple way to obtain benchmark values for the magnitude of the results. Evidence suggests that the total output generated, given the cost to …

Locals, Tourists, And Water Recreation Issues At Claytor Lake, Virginia, Joshua Carroll Ph.D., Ethan Hinckle

Journal of Tourism Insights

Claytor Lake is a 4,500 acre impoundment of the New River, located in southwestern Virginia and is ideal for pleasure boating, fishing, swimming, and exploration. In fall 2020 a visitor survey was administered to capture boater and adjacent landowner perceptions of the recreation experience, identify safety concerns, and help managers to informed decisions. Almost 200 surveys were collected over a month of data collection.

Results indicate that respondents tend to be a dichotomous group of “locals” who live on or within a mile of the lake, and “tourists” who travel greater than 50 miles to visit the lake. Additionally, these …

Waste Management Practices Of Small Hotels In Dehradun, Arakhita Behera, Surendra Singh Jatav

Journal of Tourism Insights

Waste has emerged as a major issue in the modern society. Due to urbanization, the volume of waste is speedily rising. If the origin of waste creation makes no effort, then all wastes are either disposed of or burnt which results in waste of land, air, water, and energy as well as the growth of undesirable animals, plants and microorganism. Through the associate and involvement of the local population, waste may be managed locally in a sustainable manner. Waste management may be an expensive endeavor if not carried out appropriately. In most of the developing nations, 20-50 percent of urban …

A Study Of Residents’ Perception Of Sustainable Coastal Tourism On Calangute Beach, Goa, Geetanjali C. Achrekar Dr.

Journal of Tourism Insights

. The present study aims to know the resident’s perception regarding the economics and socio-cultural impacts of coastal tourism on the world class tourist destination of Calangute beach, Goa. The purpose of selecting this topic is so far there has been no study focusing on the planning and management of coastal tourism in Goa from the holistic perception of residents, since they are the most vulnerable section facing the negative impacts of rampant expansion of tourism in Goa. The present study identifies the factors influencing coastal tourism sustainability from the local perspective.

Design/Methodology/Approach:

The present study applies research tools like …

Tourism And Terrorism- A Study Of Jammu And Kashmir, Altaf Ahmd Kumar

Journal of Tourism Insights

Abstract

Purpose - This research article analyzes terrorism and its impacts on tourism in Jammu and Kashmir. This article aims to know what terrorism is and how it impacts the tourism sector in the three geographical regions of erstwhile Jammu and Kashmir bifurcated into two union territories by the Indian government after the abrogation of Article 370 of the Indian constitution.

Methodology - Secondary data sources have been used, collected from Director Tourism Kashmir, Director Tourism Jammu, Jammu, and Kashmir Coalition of Civil Societies, and Home Ministry of India. In this research paper, the Vector Error Correction Model (VECM) of …

Insights From Pennsylvania: Marketing Agritourism For The American Cider Culture, Alison E. Feeney, Antonia Price, Rachel Idacavage

Journal of Tourism Insights

Destinations and activities for travelers are greatly influenced by official tourism agencies that promote their local resources. Marketing for well-known places like breweries or vineyards can be straight forward, but destinations without clear descriptions can be more challenging. This paper examined how cider is defined, promoted, and marketed by official tourism websites to evaluate its potential for supporting the agritourism industry given the resurgence in craft beverages and increased public interest to purchase local products. Discrepancies between federal and state regulations of cider contribute to the public’s lack of awareness of what cider is, who can make it, and how …

Thriving Private-Community Partnerships: Perspectives From Fiji’S Upper Navua Conservation Area, Jeremy Schultz, Kelly Bricker

Journal of Tourism Insights

Ecotourism has proven itself to be a forerunner in the advancement of environmental conservation all the while supporting cultural tradition, uniqueness, and pride among indigenous communities. Successful private-community partnerships associated with ecotourism operations are vital to the overall prosperity of both the businesses and the local communities. Such accomplishments can be seen through numerous livelihood goals including income, food security, health, reduced vulnerability, governance, and empowerment (Walpole & Wilder, 2008).

Private-community partnerships also support global initiatives such as the Sustainable Development Goals (Ban Ki-Moon, 2015) and sustainable development frameworks including those proposed by the United Nations World Tourism Organization (UNWTO, …

Understanding Contraflow Pop-Culture Tourism: The Case Of Transnational Fandom Of South Korean Pop-Culture And The “Hallyu” Tourism, Jungyun "Christine" Hur, Tony Kim

Journal of Tourism Insights

Pop-culture tourism has continuously grown its market among those who are fanatic of pop-culture, and destination marketers have noticed pop-culture as an effective marketing tool to attract more visitors. Pop-culture has been dominant by the US, but interestingly, a recent phenomenon sees a contra-cultural flow. This paper explores contraflow pop-culture tourism and guides the reader to how to understand this new tourism niche. Reviewing the case of transnational fandom of South Korean pop-culture, so called “Korean Wave” or “Hallyu” and its impact on inbound tourism, this paper suggests digital mediation as a key driver of contraflow pop-culture and transnational fandom, …

Savannah Hockey Classic Attendance Motivation, Chris Hanna, Chris R. Barnhill, Gregg Rich, Amy Rundio, Christina Gipson

Journal of Tourism Insights

The Savannah Hockey Classic has become a very successful annual university club hockey team tournament. The 21^st edition of the tournament was held in January 2020 in Savannah, Ga. featuring the Georgia Institute of Technology, University of Florida, Florida State University, and University of Georgia club hockey teams—the same teams that have comprised the tournament for many years. This study utilized Personal Investment Theory (Braskamp, 1986) and the SPEED scale (Funk, Filo, Beaton, & Pritchard, 2009) for attendance motivation assessment. Social interaction motivations were significantly higher for county residents, spectators attending with friends, spectators attending with family, and past …

Incentives To Join Associations: The Case Of Agritourism, Jing Li, Carla Barbieri

Journal of Tourism Insights

Agritourism is a rapidly growing tourism sector due to the farmers’ need to increase their revenues and the public desire to reconnect with local food systems. Yet, agritourism development posits an additional burden to farmers who may not possess the business skills and resources required to serve visitors. In this scenario, associations emerged to provide business or technical assistance to agritourism farmers. However, these associations have been experiencing a decline of their membership body over the last decade, which is affecting the quality of their services. Although explanations on such decline are not available, it is plausible due to a …

A Longitudinal Analysis Of Music Tourism Impacts, Kate Price-Howard, John C. Crossley, Andrew Holdnak Dr.

Journal of Tourism Insights

Music tourism has boomed in recent decades and has been part of the rise in cultural tourism. In recent years, several communities have implemented a concert series to help promote tourism during the shoulder season, or slower months during the off-season. In this study, a longitudinal examination of several concerts of various sizes and genres spanning about three years looks at the economic impacts for the tourist destination of Panama City Beach, FL. This paper will conduct an analysis comparing the tourism development tax, hotel/motel data provided by the industry leading data resource, Smith Travel Research (STR), in order to …

Temple Stay As Transformative Travel: An Experience Of The Buddhist Temple Stay Program In Korea, Susan L. Ross, Jungyun (Christine) Hur, Jamie Hoffman

Journal of Tourism Insights

The burgeoning tourism niche called temple stay, which originated in Korea, has been marketed to Koreans and internationals as a means for travelers to become immersed in cultural heritage, learn about Buddhism, and find one’s “true self” by spending a few days to a week as a guest in a living, operational Buddhist monastery. Although this tourism segment is gaining wide-spread appeal, the temple stay phenomenon has received relatively little scholarly attention outside of Korea. The handful of papers identified on the subject that are written in English, refer to this phenomenon as constituting various segments such as rural tourism, …

Teaching Happiness: Developing And Assessing A Happiness Course, Charles Hammersley

Journal of Tourism Insights

Can “happiness” be taught? In the spring of 2015 the Northern Arizona University’s Parks and Recreation Management program introduced a new course, PRM 205 Happiness. A study of the fall 2015 PRM 205 Happiness courses (campus section and distance section) were conducted to determine if the PRM 205 Happiness course resulted in measurable changes in student “happiness” scores. Also, if there were any differences between campus and distance delivery modes and student “happiness” scores. A Pre-test / Post-test survey design using the Fordyce Emotions Questionnaire (Fordyce, 1988) was conducted on both a campus class (N=49) and a distance class (N=23). …

Effects Of Climate Change On Tourism In The Mid-Atlantic, Joshua Carroll Ph.D., Allison Brennan, Ashley Huff, Mary Kate Thornburg

Journal of Tourism Insights

Climate change is having significant impacts to many facets of everyday life, and the commercial recreation and tourism fields are many times at the forefront of these impacts as consumers are faced with making difficult decisions with discretionary income. Understanding how these impacts are changing the way people engage in recreation and tourism activities is essential to maintaining successful business and providing satisfying opportunities for consumers.

This paper will provide information from surveys with commercial recreation and tourism providers across the mid-Atlantic region. Summary information will describe their perceptions of how climate change is: affecting their business; having significant impacts; …

Motivations For Staying In Vacation Rentals And Evaluation Of Experience, Patrick Tierney

Journal of Tourism Insights

Persons attending the 2015 Outside Lands Music and Art Festival at Golden Gate Park in San Francisco had a range of lodging options. One of relatively new lodging options available was staying at non-commercial residences with a fee, also known as “vacation rentals.” Vacation rentals (VR), where a tourist rents a room or entire house from a private individual for a short term stay, are booming, especially at online booking sites, such as Air BNB. There are over a million rentals listed on Air BNB and its growth has been stunning (Weed 2015). Mayock (2015) found that vacation rentals are …

An Assessment Of Tourism Sustainability In Abaco, Bahamas, Joshua Carroll Ph.D., Melissa Brown

Journal of Tourism Insights

This paper analyzes tourism sustainability within Abaco, Bahamas through the three spheres of sustainability, social, economic, and environmental. The study investigates the perceptions of tourism business operators in order to identify the current conditions of tourism in the Abaco islands, and to identify areas in need of improvement. Ten business operators across the Abacos were asked specific survey questions to determine the circumstances of each sphere of sustainability. Currently in Abaco, both the economic and social spheres seem healthy and functional. The environmental sphere seems to be facing difficulty, however, coupled with limited concern by business owners, …

An Exploratory Examination Of Perceptions Of Impacts To A Coastal Destination: Tourists Versus Locals, Eric Frauman

Journal of Tourism Insights

Do tourists believe they positively or negatively impact the destinations they visit, particularly those that rely on coastal nature and heritage-based environments to attract visitors? How do tourist’s perceptions compare to residents, and what additional insight might this information provide for destination management organizations (e.g., Convention and Visitors Bureau’s) and local government officials? Furthermore, how do residents perceive their own impacts to the communities they live in? As such, this exploratory study, unlike previous studies, compared tourists and residents perceived impacts to a coastal destination. Statistically significant mean differences were found across the social, economic, and environmental condition impact items …

Economic Impact Of Small Scale Event To The Local Economy: Case Of Canfield Fair, Sungsoo Kim, James Dombrosky

Journal of Tourism Insights

This study examines the economic contribution of the Canfield Fair on the local community. The fair accounted for $13,419,332 in new money generated in the local economy and total expenditures of $16,874,927. Out of this total, $9,578,936 was generated from out-of-town visitors, versus $7,295,991 from local attendees. The initial amount of $9,578,936 spent by visitors created direct, indirect, and induced impacts within the local economy. The direct effect of this spending as estimated by an IMPLAN input/output model was $8,166,956, with $2,880,940 and $2,371,436 as indirect and induced impacts respectively, for a total aggregate effect on local earnings of $13,419,332.

Understanding Coastal Tourists' Behavioral Intentions Toward Nature-Based Experiences, Lauren Jackowitz, Pavlina Latkova, Patrick Tierney, Judi Strebel

Journal of Tourism Insights

Ecotourism is a viable alternative to mass tourism in promoting a sustainable tourism industry. Ecotourism evolved from tourism providers who began to focus their services on educating tourists about the natural environmental and promoting conservation efforts. Past studies have shown that ecotourism programs have the ability to change tourists’ environmental attitudes and behaviors. Prior research has investigated that interpretation in the form of educating tourists about the natural environment through hands on experiences can result in a deeper appreciation for nature. However, research has yet to examine environmental attitudes and behaviors of tourists from a gender perspective and more research …

Respondent Rated Importance Versus Calculated Significance: Which Is More Valid?, Asli D.A. Tasci

Journal of Tourism Insights

Importance rating scales are utilized to define the importance of factors for certain behavior of different study populations including consumers. However, the findings on important factors are usually not checked for validity by comparing with different methods. The current study compares a direct measure with an indirect measure: 1) respondents’ importance ratings of consumer based brand equity (CBBE) components on their choosing a destination for their next vacation (an indicator of loyalty); 2) calculated significance of the same CBBE components on affecting their likelihood to visit a destination (an indicator of loyalty). Results show that the direct measures, or respondents’ …

Applying The Holistic Conceptual Conservation Framework For Sustainable Tourism, George Alexakis, Larry Rice

Journal of Tourism Insights

The tourism and hospitality industry has not always followed sound environmental stewardship. Increased awareness among tourists worldwide has prompted sustainabilit­y discourse encouraging long-term systemic approaches to planning and development. The research article proposes a holistic conceptual conservation framework that shows how a united tourism and hospitality industry can curtail the processes of environmental destruction and collectively offer authentic touristic experiences. Visitors can fully experience tourist destinations through integrated ecotourism, ethnotourism, and other related tangential offerings alongside those of larger tourism and hospitality providers. The conservation framework hypothetically strengthens the customer loyalty of tourists towards all industry operators and related practitioners, …

Tourism Planning In The Northern Bahamas, Joshua Carroll Ph.D., Emily Farmer, Shannon Saa

Journal of Tourism Insights

The Abaco region of the northern Bahamas is developing its niche as a nature-based tourism destination with a wealth of natural and cultural attractions such as beaches, snorkel and dive sites, blue holes, cultural features, vibrant history, and colorful towns and artistry. Part of this effort is the development of the Abaco Trail, which will highlight regional attractions and link them together for visitors to follow on their own, fulfilling their own interests as their visit allows. In this study, the Tourism Opportunity Spectrum (TOS) was used to gather information to aid in the process of assembling tourism site conditions …

Evaluating Rv Campground Attributes Using Ipa Analysis, Kimberly Severt, Jill Fjelstul

Journal of Tourism Insights

The objectives of the current study were to examine the perceived importance and performance of campground attributes from the perception of RV Association members. One of the benefits the RV association provides its members is a discount on parking fees for campgrounds affiliated with the RV association. This study used Importance-Performance Analysis (IPA) to determine areas of differences in which improvement could be made. The study also compared motorized and non-motorized vehicle owner’s perceptions of camp ground attributes as well as female and male perceptions of camp ground attributes. The campground attribute ‘loyalty programs’ was the only attribute that showed …

Exploring Foodie Segmentation, Carol S. Kline, Jerusha Greenwood, Leah Joyner

Journal of Tourism Insights

Previous research studies have explored the activities, motivations, and outcomes for the culinary tourist, and researchers have theorized certain segments of culinary travelers (Boniface, 2003; Mitchell, Hall & McIntosh, 2000). Contrasting to this, investigation into “the foodie” and his or her activities at home has been strikingly infrequent. Exploring the foodie ‘at home’ or the foodie’s everyday behavior is critical to understanding different types of foodies, how to market to foodies, and their decision-making processes for culinary travel. The purpose of this study is to test, via an online survey, a scale that distinguishes between different types of foodies, and …

Developing A Tourism Opportunity Spectrum Scale, Joshua Carroll, Kelsey Hession

Journal of Tourism Insights

The Recreation Opportunity Spectrum (ROS) has been used in a multitude of recreation planning and management applications, and has led the way for the development of the Water Recreation Opportunity Spectrum (WROS) – its water based counterpart. More recently the Tourism Opportunity Spectrum (TOS) has been identified as a valuable tool for assessing nature-based tourism viability and host community-visitor relationships (Butler and Waldbrook, 2003). This tool relies on important tourism conditions of site access, compatibility of other uses, regimentation, tourism impacts, onsite management, and social perceptions of visitors and hosts.

This tool however, has its merits for application, but …