Digital Commons Network^™

Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis, Marc Fetscherin, Daniel Heinrich

Faculty Publications

This study examines how scholarly research on consumer brand relationships has evolved over the last decades by conducting a bibliometric citation meta-analysis. The bibliography was compiled using the ISI Web of Science database. The literature review includes 392 papers by 685 authors in 101 journals. The area of consumer brand relationships research is notably interdisciplinary, with articles mainly published in journals for business and management, but also applied psychology and communication. We show the impact of universities, authors, journals, and key articles and outline possible future research avenues. The study explores seven sub-research streams and visualizes how articles on consumer …

A Review Of Current Practices To Increase Chlamydia Screening In The Community - A Consumer-Centred Social Marketing Perspective, Lyn Phillipson, Ross Gordon, Joanne Telenta, Christopher A. Magee, Marty Janssen

Faculty of Social Sciences - Papers (Archive)

Chlamydia trachomatis is one of the most frequently reported sexually transmitted infections (STI) in Australia, the UK and Europe. Yet, rates of screening for STIs remain low, especially in younger adults. Objective: To assess effectiveness of Chlamydia screening interventions targeting young adults in community-based settings, describe strategies utilized and assess them according to social marketing benchmark criteria. Search strategy: A systematic review of relevant literature between 2002 and 2012 in Medline, Web of Knowledge, PubMed, Scopus and the Cumulative Index to Nursing and Allied Health was undertaken. Results: Of 18 interventions identified, quality of evidence was low. Proportional screening rates …

The Incorporation Of Transformative Consumer Research Principles Within The 'Cancer Good News' Social Marketing Project: A Case Study, Lyn Phillipson, Julie Hall, Leissa Pitts

Faculty of Social Sciences - Papers (Archive)

Abstract presented at the World Social Marketing Conference, 19-21 April 2015, Sydney, Australia

An Empirical Analysis Of Consumer Behavior In The Online Auction Marketplace, Calvin Salter

All Theses

The purpose of this paper is to analyze a unique data set pertaining to eBay auctions, in particular auctions of the first generation iPad. This analysis will give some interpretations about consumer behavior in the consumer electronics market on eBay, especially how the reputation of sellers and the shipping price that sellers charge affects the final selling price of an item. Other economics variables are analyzed to provide a broader picture of pricing determinants. Reputation is an important mechanism to consider in any market. However, reputation in the eBay market is particularly important because buyers do not interact with the …

Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller

Pomona Senior Theses

This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.

A Randomised Controlled Trial Of A Consumer-Focused E-Health Strategy For Cardiovascular Risk Management In Primary Care: The Consumer Navigation Of Electronic Cardiovascular Tools (Connect) Study Protocol, Julie Redfern, Tim Usherwood, Mark Fort Harris, A Rodgers, Noel Hayman, Kathryn S. Panaretto, C Chow, A Lau, Lis Neubeck, G Coorey, F Hersch, E Heeley, Anushka Dr Anushka Patel, S Jan, Nicholas Arnold Zwar, David Peiris

Faculty of Science, Medicine and Health - Papers: part A

Introduction: Fewer than half of all people at highest risk of a cardiovascular event are receiving and adhering to best practice recommendations to lower their risk. In this project, we examine the role of an e-health-assisted consumer-focused strategy as a means of overcoming these gaps between evidence and practice. Consumer Navigation of Electronic Cardiovascular Tools (CONNECT) aims to test whether a consumer-focused e-health strategy provided to Aboriginal and Torres Strait Islander and non-indigenous adults, recruited through primary care, at moderate-to-high risk of a cardiovascular disease event will improve risk factor control when compared with usual care. Methods and analysis: Randomised …

Zach's News, Georgia Southern University, Zach S. Henderson Library

University Libraries News Online (2008-2023)

• Database trial and evaluation: Reference USA Consumer Lifestyles

Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie

Sandra Jones

A significant factor contributing to the problem of underage drinking is the 'secondary supply' of alcohol to minors. Secondary supply by parents for consumption in private settings is legal in most states of Australia including NSW. The NSW Police Force, in partnership with the Central Coast Health Promotion Unit, developed a community-based intervention to address the issue of secondary supply of alcohol to minors ('Supply Means Supply'). This paper reports on a series of focus groups to examine in more depth the drivers of attitudes towards secondary supply to minors, and to assess responses to the Supply Means Supply campaign …

The Status Costs Of Subordinate Cultural Capital: At-Home Fathers' Collective Pursuit Of Cultural Legitimacy Through Capitalizing Consumption Practices, Gokcen Coskuner-Balli, Craig J. Thompson

Business Faculty Articles and Research

Consumer researchers have primarily conceptualized cultural capital either as an endowed stock of resources that tend to reproduce socioeconomic hierarchies among consumer collectivities or as constellations of knowledge and skill that consumers acquire by making identity investments in a given consumption field. These studies, however, have given scant attention to the theoretical distinction between dominant and subordinate forms of cultural capital, with the latter affording comparatively lower conversion rates for economic, social, and symbolic capital. To redress this oversight, this article presents a multimethod investigation of middle-class men who are performing the emergent gender role of at-home fatherhood. Our analysis …

A Review Of Consumer Involvement In Evaluations Of Case Management: Consistency With A Recovery Paradigm, Sarah L. Marshall, Trevor P. Crowe, Lindsay G. Oades, Frank F. Deane, David J. Kavanagh

Lindsay G Oades

This Open Forum examines research on case management that draws on consumer perspectives. It clarifies the extent of consumer involvement and whether evaluations were informed by recovery perspectives. Searches of three databases revealed 13 studies that sought to investigate consumer perspectives. Only one study asked consumers about experiences of recovery. Most evaluations did not adequately assess consumers' views, and active consumer participation in research was rare. Supporting an individual's recovery requires commitment to a recovery paradigm that incorporates traditional symptom reduction and improved functioning, with broader recovery principles, and a shift in focus from illness to well-being. It also requires …

The Law Of Corporate Purpose, David Yosifon

David G. Yosifon

Delaware corporate law requires corporate directors to manage firms for the benefit of shareholders, and not for any other constituency. Delaware jurists have been clear about this in their case law, and they are not coy about it in extra-judicial settings, such as speeches directed at law students and practicing members of the corporate bar. Nevertheless, the reader of leading corporate law scholarship is continually exposed to the scholarly assertion that the law is ambiguous or ambivalent on this point, or even that case law affirmatively empowers directors to pursue non-shareholder interests. It is shocking, and troubling, for corporate law …

Monitoring The Availability Of Healthy And Unhealthy Foods And Non-Alcoholic Beverages In Community And Consumer Retail Food Environments Globally, C N. Mhurchu, S Vandevijvere, W Waterlander, L E. Thornton, Bridget Kelly, A J. Cameron, W Snowdon, Boyd A. Swinburn

Faculty of Social Sciences - Papers (Archive)

Retail food environments are increasingly considered influential in determining dietary behaviours and health outcomes. We reviewed the available evidence on associations between community (type, availability and accessibility of food outlets) and consumer (product availability, prices, promotions and nutritional quality within stores) food environments and dietary outcomes in order to develop an evidence-based framework for monitoring the availability of healthy and unhealthy foods and non-alcoholic beverages in retail food environments. Current evidence is suggestive of an association between community and consumer food environments and dietary outcomes; however, substantial heterogeneity in study designs, methods and measurement tools makes it difficult to draw …

Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering

Alan Pomering

Despite marketplace polls reporting heightened consumer interest in and support for companies acting in socially-responsible ways, there remains to date little evidence of such consumer support translating into general purchase behaviour. There is a gap in our knowledge regarding which particular socially-responsible behaviours are likely to prove most influential with consumers and be rewarded with supportive purchase behaviour, and how awareness of firms’ commitments to these behaviours is to be brought to consumers’ attention. It appears from the marketplace success of some socially-responsible, or ‘ethical’ brands, such as The Body Shop and recently launched clothing brands such as American Apparel …

Consumer Preferences For Online And Offline Resources In The Process Of Buying A High Involvement Service Bundle: A Qualitative Exploration, Robert G. Grant

Robert Grant

Adding online resources to a promotional mix adds a new level of complexity to marketing communications. The challenge for marketers is to retain a focus on value delivery which requires understanding both main effects and interactions between communication and promotional methods. This paper reports a qualitative study preceding a non-discrete choice experiment simulation to research information source effects at different stages of the buying process for different service types.

Determination Of Consumer Context In An Online Transaction Process For A High Risk Purchase, Robert G. Grant, Rodney J. Clarke, Elias Kyriazis

Robert Grant

This paper showcases/discusses a method of analyzing consumer website behavior that enables real-time purchase context identification. Such analysis will enable online vendors to serve content that is relevant to the consumer’s needs, addressing the apparent utility deficit that websites have for complex product transactions. The use of communication theory is a key component of a value co-creation process that leverages the data derived from website interactivity by analyzing the meaning of consumer activity on a website. Such an approach offers insights into the effect of information accessed by consumers in real time, enabling a responsive system for serving information in …

Relative Values And Complementarity Of Online And Offline Interactions In Consumer Buying Behaviour: A Proposed Research Plan To Study Purchasing Of A Consumer Service Product Bundle, Robert G. Grant

Robert Grant

Current research into online consumer behaviour seems to be limited in two respects, firstly it treats online interaction as a stand-alone phenomenon and secondly it focuses on discrete steps in consumer processes, neglecting links between the steps. This paper proposes a research method to investigate relative values and complementarity between online and offline interactions in a consumer's buying process, examining differences within and between steps. A range of information source types and functional resource options will be researched for both effectiveness and efficiency benefits as well as emotional preferences for both online and offline interactions. The research will focus on …

Evolution And Sustainability Of The Helping Hands Volunteer Program: Consumer Recovery And Mental Health Comparisoins Six Years On, Frank P. Deane, Retta Andresen

Frank Deane

The Helping Hands program commenced in 1999 and partners volunteers with mental health consumers for support and to increase social contact, recreational and friendship opportunities. The aim of the present study is to describe the evolution and sustainability of the program over the first 6 years. A description of consumers accessing the program using recovery-oriented measures and traditional measures of behavioural functioning is also provided. Service data was collected on the development of the program, service utilisation, volunteer participation and funding patterns. Cross-sectional measures of recovery and baseline and follow-up Health of the Nation Outcome Scales (HoNOS) were collected on …

The Effects Of Social-Adjustive And Value-Expressive Attitudes On Preferences Towards Counterfeit Luxury Goods And Logos, Sarah Reid

Honors Theses

The market for counterfeit luxury goods has been growing exponentially over the past several years, causing the luxury brand market to lose approximately $12 billion per year (International Chamber of Commerce 2004). In the United States, over 750,000 jobs are lost annually due to counterfeiting (US Chamber of Commerce 2006). This study hypothesizes that consumers with Social-Adjustive attitudes have a higher preference towards logos and will be generally indifferent towards authenticity, while Value-Expressive consumers prefer higher quality bags and are generally indifferent towards the presence of logos. Consumers’ degree of preference towards their respective variable (quality or logo) is slightly …

Keeping Focus Isn’T Easy: A Review Of Refocusing Focus Groups: A Practical Guide, Latonja Sallet

The Qualitative Report

The purpose of this review is to examine the salient aspects of the book Refocusing Focus Groups: A Practical Guide by Robert J. Morais (2010). This review will consider some of the strengths and weaknesses of focus groups as well as explain whether or not the author effectively achieved his goal of providing a tool that can be used by veterans and novices of qualitative research. Additionally, this review will further describe, analyze, and explore the book as well as what other researchers have shared about focus groups by comparing my experience with reading the book and how I was …

Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko

USF Tampa Graduate Theses and Dissertations

In the last few years alone, calls for transparency by consumers have grown louder. No longer are consumers willing to sit back and allow firms to make `closed door' decisions that benefit the company (and its executives) at the expense of consumers and society. This dissertation begins to answer the call for a greater understanding of transparency from both practitioner and academic perspectives. In particular, this dissertation focuses on systematically developing a succinct definition of perceived firm transparency, developing a valid measure of transparency, and empirically testing antecedents and consequences of transparency.

Two studies were conducted to develop the transparency …

Keynote Address: Cognitive, Emotional, And Hard-Core Behaviourism As Theoretical Paradigms For Consumer Behaviour, John R. Rossiter

John Rossiter

When Paula asked me to be the keynote speaker at this conference, I naturally wanted to pick a big, important topic that was relevant to consumer researchers, you, the audience. I am working on three big topics at the moment, between editions of the Rossiter and Percy textbook. One topic is marketing knowledgewhat it is and how we can test it. I have a large ARC grant for that one. A second topic is a new procedure for the measurement of marketing constructs-a replacement for the narrow Churchill procedure that everyone seems to follow. Some of you have seen working …

A Review Of Consumer Involvement In Evaluations Of Case Management: Consistency With A Recovery Paradigm, Sarah L. Marshall, Trevor P. Crowe, Lindsay G. Oades, Frank F. Deane, David J. Kavanagh

Trevor Crowe

This Open Forum examines research on case management that draws on consumer perspectives. It clarifies the extent of consumer involvement and whether evaluations were informed by recovery perspectives. Searches of three databases revealed 13 studies that sought to investigate consumer perspectives. Only one study asked consumers about experiences of recovery. Most evaluations did not adequately assess consumers' views, and active consumer participation in research was rare. Supporting an individual's recovery requires commitment to a recovery paradigm that incorporates traditional symptom reduction and improved functioning, with broader recovery principles, and a shift in focus from illness to well-being. It also requires …

Consumer Xenocentrism And Consumer Cosmopolitanism: The De-Velopment And Validation Of Scales Of Constructs Influencing Attitudes Towards Foreign Product Consumption, Steven James Lawrence

Wayne State University Dissertations

Like many other attributes, consumers exhibit varying degrees of preference with regard to foreign and domestic products. Some consumers have preferences for domestic products while other, seemingly similar, consumers prefer the foreign counterpart. Product quality differences aside, we aim to investigate the attitudinal constructs behind the varying preferences among consumers as they relate to foreign and domestic products.

The author created two new scales for the measurement of the consumer xenocentrism and consumer cosmopolitanism constructs. The consumer xenocentrism scale is intended to measure consumers' favorable orientations to products from outside their membership group. The consumer cosmopolitanism scale is designed to …

Supply Means Supply - What Does 'Supply' Mean? Consumer Responses To A Campaign Targeting Secondary Supply Of Alcohol To Teenagers, Sandra C. Jones, Laura Robinson, Heidi Gilchrist, Lance Barrie

Faculty of Social Sciences - Papers (Archive)

A significant factor contributing to the problem of underage drinking is the 'secondary supply' of alcohol to minors. Secondary supply by parents for consumption in private settings is legal in most states of Australia including NSW. The NSW Police Force, in partnership with the Central Coast Health Promotion Unit, developed a community-based intervention to address the issue of secondary supply of alcohol to minors ('Supply Means Supply'). This paper reports on a series of focus groups to examine in more depth the drivers of attitudes towards secondary supply to minors, and to assess responses to the Supply Means Supply campaign …

Consumer Understandings And Attitudes Towards Local Food: An Exploration Of Australian Consumers' Perspectives, Ellena Rebbeck, Deanne Condon-Paoloni, Heather Yeatman

Faculty of Science, Medicine and Health - Papers: part A

Concerns exist about the sustainability of current globalised food systems, and have led to increased interest in alternative food systems. It has been argued that local food will reduce environmental impacts, provide consumer benefits of connection and health, and support local economies.

Selling Sin: How Culture Influences The Sale Of Firearm Suppressors In Australia And New Zealand, Martin Maccarthy, Martin O'Neill, Helen Cripps

Research outputs 2011

This paper is a summary of a 2011 academic study commissioned by the New South Wales Government (Game Council) investigating the possible legalizing of firearm sound moderators for hunting and shooting. The study examined the pragmatic advantages and disadvantages of this product in the event it could be made available to the general public in Australia. A comparison between Australia and New Zealand vis-à-vis public access to sound moderators highlights not only the opposite ends of the continuum adopted by two similar countries, but also the arbitrary nature of how attitudes influence product acceptability and availability. Advantages of de-criminalisation in …

Digital Prosumption And Alienation, Edward Comor

FIMS Publications

Since the hybrid producer-consumer – the prosumer – was conceptualized three decades ago, prosumption has been embraced by both mainstream and progressive analysts. With digital technologies enabling more people to engage in an array of online prosumption activities, one shared claim is particularly striking: the empowering and humanizing implications of prosumption will mark the end of human alienation. In this paper, I assess this extraordinary prediction by, first, establishing that the core of Marx’s conceptualization of alienation is capital’s dominance over human relations, compelling people to become mere tools of the production process. Second, I assess both general and specific …

Zach's News, Georgia Southern University, Zach S. Henderson Library

University Libraries News Online (2008-2023)

• GA Hot Doc: ConsumerEd.com available in GALILEO

Do Clinical Outcome Measures Assess Consumer-Defined Recovery?, Retta Andresen, Peter Caputi, Lindsay G. Oades

Faculty of Health and Behavioural Sciences - Papers (Archive)

There is an international call for mental health services to become recovery-oriented, and also to use evidence based practices. Addressing this call requires recovery-oriented measurement of outcomes and service evaluation.Mental health consumers view recovery as leading as meaningful life, and have criticised traditional clinical measures for being too disability-oriented. This study compares three measures of consumer-defined recovery fromenduring mental illness: the Recovery Assessment Scale, the Mental Health Recovery Measure and the Self-Identified Stage of Recovery, with four conventional clinical measures. Correlational analyses supported the convergent validity of the recovery measures, although certain subscaleswere unrelated to each other. More importantly, little …

Determination Of Consumer Context In An Online Transaction Process For A High Risk Purchase, Robert G. Grant, Rodney J. Clarke, Elias Kyriazis

Faculty of Commerce - Papers (Archive)

This paper showcases/discusses a method of analyzing consumer website behavior that enables real-time purchase context identification. Such analysis will enable online vendors to serve content that is relevant to the consumer’s needs, addressing the apparent utility deficit that websites have for complex product transactions. The use of communication theory is a key component of a value co-creation process that leverages the data derived from website interactivity by analyzing the meaning of consumer activity on a website. Such an approach offers insights into the effect of information accessed by consumers in real time, enabling a responsive system for serving information in …