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Psychology

Western Michigan University

1973

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The Effects Of Negative Reinforcement On The Aggressive Response Of The Squirrel Monkey, Darwin Dwain Stier Aug 1973

The Effects Of Negative Reinforcement On The Aggressive Response Of The Squirrel Monkey, Darwin Dwain Stier

Masters Theses

No abstract provided.


The Reduction Of Long Latency Verbal Responding In A Multiplihandicapped Adolescent Utilizing An Avoidance-Positive Reinforcement Procedure, Steven H. Spiro Aug 1973

The Reduction Of Long Latency Verbal Responding In A Multiplihandicapped Adolescent Utilizing An Avoidance-Positive Reinforcement Procedure, Steven H. Spiro

Masters Theses

No abstract provided.


Political Verbal Behavior, Paul Richard Shukovsky Aug 1973

Political Verbal Behavior, Paul Richard Shukovsky

Masters Theses

No abstract provided.


Operant And Classical Conditioning Of Single Units In Area 18a Of The Rat’S Cortex, Francis E. Butler Apr 1973

Operant And Classical Conditioning Of Single Units In Area 18a Of The Rat’S Cortex, Francis E. Butler

Masters Theses

The effect of the previous history of a single unit on its present firing pattern was studied using classical and operant conditioning. The units were in area 18a of the rat's cortex. It was found that there are polymodal units in that area. The firing pattern can be changed using classical conditioning. The rate of firing can be increased one standard deviation above the mean rate by reinforcing with brain stimulation. The rate can also be changed one standard deviation below the mean rate. This occurs when the trials come at a fixed time and when the trials come at …


An Exploration Of Numerous Customer Characteristics Associated With Impulse Purchasing Behavior, Ira J. Jager Apr 1973

An Exploration Of Numerous Customer Characteristics Associated With Impulse Purchasing Behavior, Ira J. Jager

Masters Theses

Introduction

The term "impulse buying behavior" evokes different connotations to different researchers. It is for this reason that it is difficult to formulate a universal definition for all research in the field. Engel, Kollat, and Blackwell (1968) list some of the definitions given to impulse purchasing by those who have done research in this field:

(1) "An impulse purchase is an unplanned spur of the moment decision to purchase a product."

(2) "An impulse purchase is a logical and efficient way of making purchase decisions since by waiting until one is in the store to finalize purchase intentions, a more …


Conditioned Suppression In Humans As A Function Of Task Complexity, Henry H. James Apr 1973

Conditioned Suppression In Humans As A Function Of Task Complexity, Henry H. James

Masters Theses

No abstract provided.


Schedule Effects On Individual And Paired Escape Behavior Of Albino Rats, Anton P. Colasacco Apr 1973

Schedule Effects On Individual And Paired Escape Behavior Of Albino Rats, Anton P. Colasacco

Masters Theses

In Experiment I, the effects of low fixed ratios on individual escape behavior of rats was studied. When FR sessions were compared to CRF sessions, measures related to shock delivery showed highest percentage increases, especially at FR-5.

Animals were then paired. Two schedules were analyzed as alternatives to individual escape. In Experiment II, shock was terminated when a specified FR was completed, either by the responses of one animal or by the total responses of both animals. Escape as a function of both animals responding was not maintained. In Experiment III, shock was terminated individually as before, or when both …


The Effects Of Types Of Music On Worker Productivity In A Sheltered Workshop, Wayne D. Veneklasen Apr 1973

The Effects Of Types Of Music On Worker Productivity In A Sheltered Workshop, Wayne D. Veneklasen

Masters Theses

No abstract provided.


The Use Of Multiple Auditory Cues In A Visual Search Task, Howard C. Silver Apr 1973

The Use Of Multiple Auditory Cues In A Visual Search Task, Howard C. Silver

Masters Theses

No abstract provided.


The Shaping Of Verbal Imitation And Multiple Effects Of Aversive Schedules For Controlling Inattention In An Infant, Leta Hunt Secker Apr 1973

The Shaping Of Verbal Imitation And Multiple Effects Of Aversive Schedules For Controlling Inattention In An Infant, Leta Hunt Secker

Masters Theses

A six-month-old infant was conditioned to imitate four verbal cues presented by an adult experimenter by using food as a reinforcer. Aversive schedules (escape-avoidance of, or punishment with a loud buzzer) were then introduced to suppress inattentive behavior. Inattention defined as looking away from the investigator, crying, rate of vocalizations, and accuracy of imitations were measured. Three conclusions of the experiment were: 1) verbal imitation can be shaped and maintained through positive reinforcement; 2) the use of aversive schedules is not necessarily beneficial for the performance of the imitative task, or for the general well-being of the child.