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Linking Heuristic-Systematic Processing To Adoption Of Behavior, Shiyu Yang
Linking Heuristic-Systematic Processing To Adoption Of Behavior, Shiyu Yang
Master's Theses (2009 -)
This study sets out to draw connections among key components within three conceptual models: the Risk Information Seeking and Processing model, the Heuristic-Systematic Model, and the Theory of Planned Behavior. Specifically, it proposes and tests the theoretical linkages among heuristic and systematic information processing, depth of processing, attitude stability, and behavioral intention. Archival data drawn from a panel survey that concerns health risks from drinking municipal tap water are used for theory testing. Findings reveal that systematic processing is positively related to number of strongly held behavioral beliefs, strength of belief outcome evaluations, and strength of cognitive structure--all indicated depth …