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Social Media And Public Diplomacy: Foreign To China's Environmental Movements, Licheng Zhu
Social Media And Public Diplomacy: Foreign To China's Environmental Movements, Licheng Zhu
Exchange: The Journal of Public Diplomacy
The looming environmental crisis in China not only brings obstacles and pain to society, but also creates a great opportunity for international cooperation. This paper critically assesses the pitfalls of China’s current environmental protection regime and the difficulties that Chinese environmental NGOs are facing. It argues that social media web sites and international environmental NGOs are able to help Chinese environmental NGOs confront their problems through tactics such as public diplomacy.