Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 10 of 10

Full-Text Articles in Entire DC Network

Front Matter Jan 2013

Front Matter

Exchange: The Journal of Public Diplomacy

Introductory pages to the 2013 issue, and the Table of Contents.


Social Media And Public Diplomacy: Foreign To China's Environmental Movements, Licheng Zhu Jan 2013

Social Media And Public Diplomacy: Foreign To China's Environmental Movements, Licheng Zhu

Exchange: The Journal of Public Diplomacy

The looming environmental crisis in China not only brings obstacles and pain to society, but also creates a great opportunity for international cooperation. This paper critically assesses the pitfalls of China’s current environmental protection regime and the difficulties that Chinese environmental NGOs are facing. It argues that social media web sites and international environmental NGOs are able to help Chinese environmental NGOs confront their problems through tactics such as public diplomacy.


Kony2012: The New Face Of Citizen Engagement, Nicole Audette Jan 2013

Kony2012: The New Face Of Citizen Engagement, Nicole Audette

Exchange: The Journal of Public Diplomacy

This paper breaks down the nongovernmental components of public diplomacy and examines the evolution of new public diplomacy. It discusses the rise of nonstate actors and the importance they play in changing international diplomatic engagements. It explores the rising prominence of both soft power and public relations on the global stage, highlighting the importance of strategic relationships and effective communications. The case study, used to exemplify the power of new public diplomacy, examines how Invisible Children’s KONY2012 campaign used public diplomacy to harness successfully the power of the American people to influence governmental foreign policy. The author shows that Invisible …


Watchdog Or Lapdog? The Role Of U.S. Media In The International Humanitarian Intervention In Libya, Maggie Moore Jan 2013

Watchdog Or Lapdog? The Role Of U.S. Media In The International Humanitarian Intervention In Libya, Maggie Moore

Exchange: The Journal of Public Diplomacy

Do media influence government or does government influence media? This paper seeks to answer this question by examining the recent international humanitarian military intervention in Libya in 2011 to see what, if any, effect media played in the decision-making process. To determine which player, U.S. government or U.S. media, was the opinion leader persuading the other to support humanitarian military intervention, the author chronologically compared articles written in major U.S. newspapers and U.S. government statements. The author concludes that neither the U.S. government nor the U.S. media played the primary role in the case. Rather, opinion leaders were the most …


Unesco And The U.S. At The Palestinian Impasse: Using A Boomerang Pattern To Public Diplomacy, Oscar Castellanos Del Collado Jan 2013

Unesco And The U.S. At The Palestinian Impasse: Using A Boomerang Pattern To Public Diplomacy, Oscar Castellanos Del Collado

Exchange: The Journal of Public Diplomacy

There is vast literature on the influence of nonstate actors (NSAs) on intergovernmental organizations (IGOs). Successful cases have been documented in which transnational advocacy networks (TANs) use the platforms provided by intergovernmental organizations for their own participation in treaty making, agenda-setting, policy formation and implementation, and to change repressive and norm-violating states’ behavior. However, little has been said about IGOs engaging NSAs to influence their own member states’ preferences. This paper uses the case of the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the United States on the eve of Palestine’s admission as a member state of the …


Diplomacy 2.0: The Future Of Social Media In Nation Branding, Britney Harris Jan 2013

Diplomacy 2.0: The Future Of Social Media In Nation Branding, Britney Harris

Exchange: The Journal of Public Diplomacy

The importance of social media as a tool of public diplomacy has gained traction in U.S. foreign policy initiatives. The Obama administration’s creation of “Diplomacy 2.0” has brought the use of Twitter and other social media sites to the front line of public diplomacy practices. This paper looks at why social media are an effective tool for two-way communication and how it can enhance U.S. public diplomacy initiatives. The author examines case studies of successful implementation of Twitter diplomacy and the use of Twitter for crisis management. Finally, the author concludes and discusses policy prescriptions, including Twitter implementation, relevant to …


Rebranding Greece: Why Nation Branding Matters, Sofia Bisa Jan 2013

Rebranding Greece: Why Nation Branding Matters, Sofia Bisa

Exchange: The Journal of Public Diplomacy

Nation branding is an emerging concept with increased practical activity but fairly limited theory. Politicians engage actively in branding practices for their countries. Why do governments utilize certain branding strategies and ignore others? How have politicians come to perceive nation branding as a successful foreign policy strategy? This article seeks to examine the political aspect of nation branding and clarify the concept as a subset of international relations, and more specifically, its connection to public diplomacy. Finally, the article analyzes the case of Greece and the current branding campaign pursued by its government. What has Greece done in the past …


Dancing In Davos: Combining Private Sector, Government, And Rising Nonstate Actors, Siyu Li Jan 2013

Dancing In Davos: Combining Private Sector, Government, And Rising Nonstate Actors, Siyu Li

Exchange: The Journal of Public Diplomacy

Nonstate actors, nongovernmental organizations, and diaspora communities are forming connections across national borders. These actors insert themselves into a wide range of decision-making processes, but it is unclear how states and international institutions enable or constrain transnational participation. This paper analyzes the existing partnership among nonstate actors, sovereign states, and the private sector. It discusses the World Economic Forum (WEF) and its annual meetings in Davos, Switzerland, and examines its ability to serve as a platform to combine the three different international actors and deal with global issues. By combining the three forces— sovereign states, private sector and the transnational …


National Image Of South Korea: Implications For Public Diplomacy, Dennis F. Kinsey, Myojung Chung Jan 2013

National Image Of South Korea: Implications For Public Diplomacy, Dennis F. Kinsey, Myojung Chung

Exchange: The Journal of Public Diplomacy

This study explores the national image of South Korea by employing Q methodology. A structured Q sample of 36 photos representing (1) culture, (2) history, (3) economy, (4) people, (5) place, and (6) political system of Korea was sorted by 30 participants (10 Koreans, 10 Korean-Americans, and 10 non-Koreans) from (-4) “most uncharacteristic of Korea” to (+4) “most characteristic of Korea.” Two factors emerged from the subsequent correlation and factor analysis of the 30 Q sorts representing distinct views of Korea: (A) Advanced economy and technology and (B) historical view emphasizing the political system. Factor A participants associated the images …


Modeling Global Citizenship As A Learning Process, Ryan Williams Jan 2013

Modeling Global Citizenship As A Learning Process, Ryan Williams

Exchange: The Journal of Public Diplomacy

In an era of increasing globalization, Millennials are venturing abroad in record numbers. This paper is the result of a focus group conducted with students in Syracuse University’s Public Diplomacy Program. It explores the impact of international experience on students’ worldview and conceptualizations of citizenship. The end of the paper presents a model of citizenship as a learning process. It delves into notions of personal responsibility mobilized by new life experiences, growing awareness of self, others, critical reflection, and evolving identity. It provides some insight into the way graduate students of public diplomacy conceive of themselves and their role in …