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An Impossible Direction: Newspapers, Race, And Politics In Reconstruction New Orleans, Nicholas F. Chrastil
An Impossible Direction: Newspapers, Race, And Politics In Reconstruction New Orleans, Nicholas F. Chrastil
LSU Master's Theses
This thesis examines the racial ideologies of four newspapers in New Orleans at the beginning and end of Radical Reconstruction: the Daily Picayune, the New Orleans Republican, the New Orleans Tribune, and the Weekly Louisianian. It explores how each paper understood the issues of racial equality, integration, suffrage, and black humanity; it examines the specific language and rhetoric each paper used to advocate for their positions; and it asks how those positions changed from the beginning to the end of Reconstruction. The study finds that the two white-owned papers, the Picayune and the Republican, while political opponents, both viewed …
Ncaa Student-Athletes And Defamation: Understanding Plaintiff Classification And First Amendment Protection, Lacey Elizabeth Sanchez
Ncaa Student-Athletes And Defamation: Understanding Plaintiff Classification And First Amendment Protection, Lacey Elizabeth Sanchez
LSU Master's Theses
The National Collegiate Athletic Association is a $871.6 million industry. Well over $700 million of this annual income is generated from the media, giving collegiate athletics a national platform. This brings both opportunities and downfalls to amateur athletes who play NCAA sports and the journalists who report on their sporting events. Conflict often arises on the playing field and can continue off the field. With high profile athletic events aired nation-wide, comments are bound to be made about the athletes involved in the game. Some comments may even rise to the level of defamation. Through an in-depth examination of published …
Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers
LSU Master's Theses
This experiment studies the effects of the Federal Trade Commission’s material-connection disclosure requirement as it applies to Instagram, as well as consumer responses to the types of endorsers that advertise a product on their Instagram profiles. In this experiment, participants viewed the Instagram profiles of a social-media endorser or celebrity, followed by an Instagram posting of a product with or without a material-connection disclosure. Participants then answered a survey with questions referring to advertising identification, source credibility, message credibility, brand attitude, and purchase intentions. Results suggest that there are no significant effects of material-connection disclosures on the identification of a …
Journalist And Hoaxer: William Francis Mannix And The Long History Of Faked News, Madelyn Kay Duhon
Journalist And Hoaxer: William Francis Mannix And The Long History Of Faked News, Madelyn Kay Duhon
LSU Master's Theses
William Francis Mannix was a colossal hoaxer, journalist, criminal, and literary forger. He most famously fabricated “Memoirs of Li Hung Chang” (1913); sent sensational dispatches from Cuba during the Spanish American War that were published in the New York Times, Philadelphia Press, and other reputable papers; and is suspected of forging love letters written by Abraham Lincoln, published by the Atlantic Monthly in 1929. Mannix is representative of a type of journalist at the turn of the nineteenth century. At that time elements of the press were striving for professional respectability and embracing ethical standards. Historians have held these publications …
In-Group Effects Of News Use On African Americans, Folasade A'Lyce Adesanya
In-Group Effects Of News Use On African Americans, Folasade A'Lyce Adesanya
LSU Master's Theses
The topic of this thesis is how frequent news exposure affects the Black community’s perceptions of the world and trust in institutions. The purpose of this thesis is to uncover whether African Americans with more news exposure are more likely to view the world with skepticism and fear when compared to those with less news exposure. My hypotheses predicted that African Americans who have had frequent exposure to news will perceive the world as a meaner and scarier place (H1), will exhibit less trust in police officers (H2), and will exhibit less trust in news media (H3) than those who …
Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman
Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman
LSU Master's Theses
Planned Parenthood entered crisis mode in the summer of 2015 with the release of videos alleging sales of fetal tissue by the Center for Medical Progress. Its crisis communication strategy was implemented to manage its reputation and influence public opinion regarding the organization and potential defunding by Congress. Through the use of women’s health and abortion framing, Planned Parenthood was able to prime its public’s attitudes towards the organization and potential negative outcomes of removing federal funding from the organization. As discovered through a content analysis, Planned Parenthood specifically addressed the crisis in its press releases, allowing the organization to …
Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad
Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad
LSU Master's Theses
The HBO television program Last Week Tonight with John Oliver is a new and unique take on the typical political comedy show popularized by programs like The Daily Show and The Colbert Report. Uninterrupted by commercial breaks and with full creative control, host John Oliver and his team spend 30 minutes on Sunday nights discussing a typically underreported story at length, abandoning the monologue and interview portions reminiscent of traditional political comedy shows in favor of a long-form style investigation into a particular issue or topic. The main segment of each episode is then uploaded to the social media website, …
Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet
Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet
LSU Master's Theses
Lippmann (1922) theorized that we understand our world through elites and the media because we cannot experience everything ourselves. We look to others to share their experiences with us. In this way, the media and elites tell us what is important in our world. Converse (1964), Zaller (1992), and Lupia (1994) argue that not only do elites and the media help us see what is important, but they draw out attributes of these issues to help us make political determinations congruent with our belief systems. In this thesis, I conduced two studies investigating candidate, party, and White House tweets about …
"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt
"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt
LSU Master's Theses
Using an experimental survey design, this study evaluated an advertising campaign developed by the College Republican National Committee targeting Millennials in the 2014 midterm elections. Three particular advertisements from “Operation Red Campus” were selected and tested using a pre-survey and two post-surveys. Due to data constraints, only the results of the first post-survey were used in this analysis. This campaign was designed in response to the Republican Party’s continued problems of low youth turnout and poor party perceptions. This thesis analyzes the effectiveness of the strategies employed by the CRNC to target 18-24-year-olds with this campaign, adding to the limited …
Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard
Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard
LSU Master's Theses
The press was outraged when reports in 1973 exposed the CIA’s use of American journalists as undercover informants during the Cold War. The CIA-journalists link represented for the press a shocking break in the traditional line between journalists and government. A study of journalist Carl W. Ackerman’s experiences in the First World War suggests, however, that the CIA-journalists link has historical precedents in the practices of twentieth-century reporters. Ackerman, who later became the first dean of Columbia Journalism School, sent confidential reports to the State Department while reporting overseas for magazines and newspapers. He forged close relationships with a number …
Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi
Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi
LSU Master's Theses
One in eight women will develop breast cancer in her lifetime. The best-known awareness event to fight the health issue is Breast Cancer Awareness Month (BCAM). Twitter is a growing source of health information amongst users; however, little research exists into understanding how various organizations use their Twitter accounts to communicate about breast cancer during BCAM, as well as implications of this use for the health information consumers. In this context, there is also a dearth of research about if, and how organizations use behavioral change theories to tailor their social media content or not. The paper explored through qualitative …
The Spiral Of Silence In Virtual Space: Examining How Expert Participation, Digital Media Form, And Opinion Congruency Relate To Opinion Expression, Yiwei Zhang
LSU Master's Theses
This study tested the spiral of silence in both Social Networking Sites (SNS) and online discussion forums. It argued that online expert participation may influence people's willingness to take part in an online discussion. A two (opinion climate) by two (expert participation) experiment was designed to examine how expert participation influenced the relationship between people’s willingness to speak out and opinion climate with the controversial topic: abortion. In this study, the spiral of silence effect was only found when experts were present in the discussion.
What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist
What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist
LSU Master's Theses
Studies show that the vast majority of people have no problem voting for a woman and that when women run they win as often as men, yet female representation remains startlingly low in the U.S. Women are 50.8 percent of the U.S. population, but they account for merely 19.4% of the 535 seats in Congress, 24.5% of statewide executive positions, 24.2% of state legislatures, and 17.6% of mayors in cities with populations over 30,000 (Center for American Women and Politics 2015). There is certainly much research dedicated to gender and politics. But what is missing from current literature is an …
The Unattainable Ideal: Walter Lippmann And The Limits Of The Press And Public Opinion, Amy Solomon Whitehead
The Unattainable Ideal: Walter Lippmann And The Limits Of The Press And Public Opinion, Amy Solomon Whitehead
LSU Master's Theses
Walter Lippmann’s classic work, Public Opinion, crystallized thinking about the dynamic relationship between the press and public opinion, and clarified the role of each in democracy. Evaluations of that book, however, tend to be one-dimensional. Public Opinion captured just one iteration of his thinking on the subject, not his final statement on the matter. A comprehensive survey of his writing reveals Lippmann’s views on the press and public opinion were not static, yet the attention Public Opinion receives continues to overshadow his other works; his evolving views on the press and public opinion are rarely mentioned. Although his views shifted …
How Local Nonprofit Organizations Can Use Narratives To Build Organizational-Public Relationships On Digital Media, Ryan Patrick Delaune
How Local Nonprofit Organizations Can Use Narratives To Build Organizational-Public Relationships On Digital Media, Ryan Patrick Delaune
LSU Master's Theses
The nonprofit sector’s adaptation and implementation of digital media is one that has received surprisingly little exploration. While some research has been conducted in this area, these studies tend to generalize results across all organization types within the nonprofit sector. Often, these studies overlook specific advantages nonprofits of varying types, sizes, and locations may potentially have in regard to fostering relationships with their communities. This study explores how these differences may impact organizational use of digital media, and how organizations can potentially use these media to more efficiently achieve their goals. Specifically, this study focuses on the use of narratives …
Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore
Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore
LSU Master's Theses
With more and more sports organizations reaching saturation points in their current home markets, the search for new, untapped, international audiences is on. Reaching out to these new markets has been made much more simple by the digitization of communication, and particularly the global spread of social media. The NFL, as the United States’ most popular sports league has been targeting the United Kingdom as it’s next market since the mid-2000s, and has gone as far as setting up a separate UK branch of their communications division (NFL UK). The NFL faces several challenges in engaging new fans in this …
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
LSU Master's Theses
From an advertising perspective fathers are a highly attractive consumer demographic. In order to market to this audience it is important to understand how fathers are framed. With an increase in the number of fathers identifying themselves as caregivers according to the 2012 census, effective marketers would be well-served if they understood what type of frame applies when fathers are employed vs. stay at home. This analysis used framing theory to determine how message givers use frames within their advertisements to explain which particular aspects of the father are given salience. This study is a content analysis of father frames …
Different Approaches To Investigatory Journalism In The Muckraking Era, Tim Vest Klein
Different Approaches To Investigatory Journalism In The Muckraking Era, Tim Vest Klein
LSU Master's Theses
The muckraking era is seen as a golden age of investigatory journalism. This thesis argues that within the muckraking era, there were a number of distinct types of journalism. To understand the muckrakers, we must recognize these different types of investigatory journalism and the potential influence the different types of storytelling can have on public opinion. Fourteen of the preeminent muckrakers are analyzed based on their most important investigatory journalism articles
Public Perception Of Male Athletes Vs. Female Athletes In The Media, Kaleigh Elizabeth Dickson
Public Perception Of Male Athletes Vs. Female Athletes In The Media, Kaleigh Elizabeth Dickson
LSU Master's Theses
In this experiment, my goal was to determine if public perception of female athletes differed from public perception of male athletes. Female athletes are underrepresented in the media (Eastman and Billings, 2000), and because of this, public perception of male athletes might differ from their perceptions of female athletes in the media. I hypothesized that my respondents would best remember the female athletes appearance, best remember the male athletes interview content and that the female and male respondents who took my experiment would evaluate each athlete differently based on their own gender and the athletes’ gender. My results indicated that …
In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell
In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell
LSU Master's Theses
This study examined media frames newspapers use in their coverage of the oil and gas industry. A content analysis was conducted to analyze if the oil and gas industry was portrayed positively or negatively in Louisiana newspapers compared to Texas newspapers and how the coverage between states differs. This comprehensive content analysis of print media coverage analyzed newspaper articles and provided a detailed explanation of results about how the oil and gas industry was portrayed over a five-year period of time as compared to other studies, which only analyzed the industry during a crisis period. Through categorization of the frames …
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
LSU Master's Theses
When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
LSU Master's Theses
Reports of sexual violence should be written from a public health perspective approach to appropriately frame the occurrence and encourage accurate understandings of sexual assault as a larger societal issue. This research consists of two studies to investigate the way universities do (and should) communicate about sexual violence with their students. For Study 1, interviews were conducted with a random sample of public state Universities regarding their emergency alert processes and template usage to determine current emergency communication practices. The majority of universities contacted do not have a template or best practice guidelines in place for creating timely warnings. For …
Natural Order: The Case For Applying Biomimetic Design Principles To Mass Communication Technology Design, William Glass
Natural Order: The Case For Applying Biomimetic Design Principles To Mass Communication Technology Design, William Glass
LSU Master's Theses
In this paper I tested the effectiveness of a biomimetically designed classifier algorithm in an effort to support a new argument for the systemic application of biomimetic design principles to mass communication technology. To supplement the purely system-level test, I conducted a series of interviews with interface-level designers regarding their own design strategies, generally accepted design strategies in the field of mass communication technology design, new design strategies, and the landscape of the field in general. The findings of my test lend strong credence to biomimicry's potential systemic contribution to mass communication technology design, and the tone of the interview …
Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt
Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt
LSU Master's Theses
This study presents a content analysis of Twitter posts tagged with one of six institutions to establish uses and gratifications with this medium and the art museum industry. Due to industry norms, copyright law, museums traditionally do not permit photography and therefore may limit the advancement of their mission through misuse of the social media. This study establishes a baseline by seeking to understand how museums and individual account holders engage on Twitter within the art museum space as well as begin to unearth whether museums are misusing this media outlet and limiting their potential to educate the public while …
Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe
Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe
LSU Master's Theses
America prides itself on having a free press. Ideally, this free press would look like the communities in which they cover. However, research shows that gender discrepancies are quite common in newsrooms (Anderson 2014; Briscoe 2012; Norris 1997; Willnat and Weaver 2014). Women often have a marginal presence in newsrooms, and this is troublesome, because scholars have noted that men and women approach newsgathering and reporting differently (Beam and Cicco 2010; Briscoe 2012; Grabe et al. 2011; Weaver 1997). While research has focused on gender discrepancies in various types of media, little to no research has looked at the field …
Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li
Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li
LSU Master's Theses
Technology is enhancing our amateur culture, which may provide counter-stereotype depictions. The present study reexamined the continuum model of impression formation by investigating how the mechanism of an amateur technology platform interacts with the depiction of amateur content created by social minority members to redirect people’s cognitive process of impression formation of minority members in the online amateur setting. More specifically, conducting a 2 (Stereotype Depiction) x 2 (Platform) experiment, this study looked at whether amateur platform YouTube encouraged people to go beyond stereotyping to form an counter-stereotypic impression of the mediated transgender person featured in the amateur content. Moreover, …
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
LSU Master's Theses
This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …
Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams
Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams
LSU Master's Theses
Journalists inform residents living on or near Native American reservations about key policy issues. Since most tribal councils own and operate their news outlets, retaliation towards journalists working for the tribe is a real concern if the leadership does not appreciate the message. In response to the threat of retaliation, some tribes, like the Cherokee Nation, have legal protections for journalists. The Cherokee Nation’s newspaper, the Cherokee Phoenix, operates under the guidelines of the Cherokee Independent Press Act (CIPA) originally passed in 2000 and amended in 2009. CIPA was the first of its kind in Indian Country. This thesis analyzes …
Journalism And The "Dark Arts" - A Comparative Study Of British And American Media Ethic Codes Against The Backdrop Of The British Phone Hacking Scandal, Paromita Saha
LSU Master's Theses
The British phone hacking scandal in 2011 raised questions about the influence of powerful media conglemorates, most notably, Rupert Murdoch’s News Corporation, on the culture of the media and democracy on both sides of the Atlantic. Both American and British media are the world’s leading examples of a free market press built on the same ideological foundations. This study argues that the phone hacking scandal calls for a revised and nunanced look at the differences and similarities between the American and British media systems. This comparative analysis uses British and American news media ethic codes as an unit of analysis. …
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
LSU Master's Theses
This study simulated a fan extension of the Broadway-renowned musical Les Miserables on a community level and measured the effects of fan interactions—both online and with the characters’ narratives as performed at Theatre Baton Rouge during summer 2013. The stimulus materials in this study were Tweets distributed via Twitter identities for each of the lead characters whereby their thoughts and narratives were communicated with audiences and Twitter followers—coinciding with the opening of the live theatrical production. Patrons of Theatre Baton Rouge were surveyed online after the closing of the production. This study served as a practical use of Twitter for …